{ "metafields": { "top_banner": {}, "title_w_description": {"background_color":["","#f9f9f9","","#f9f9f9"],"block_order":["1","3","5","7"],"description_html":["\u003cstyle\u003e\r\n\tdiv#dynamic-page iframe {\r\n\t\tmax-width: 100%; padding: 0 15px; max-height: 40vh;\r\n\t}\r\n\r\n\u003c\/style\u003e\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 18px;\"\u003eReady with just a snap, pour, whisk and dollop\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003ciframe width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/3W3G_3jKExo?list=PLYdtExcLoqWVGqC_EhoA2U91FSEOAG1-V\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/concentrates\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/2517172339\/Ethique-website-button-browse-concentrates.png?v=1603336896072\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cstyle\u003e\r\ndiv#dynamic-page iframe {\r\n max-width: 100%;\r\n padding: 0 15px;\r\n max-height: 40vh;\r\n}\r\n\u003c\/style\u003e","\u003ctable style=\"width: 100%;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 33.4091%;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/2517172339\/Ethique-Concentrate-Range-How-To-Use-Snap-the-bar.gif?v=1603335706764\" class=\"fr-fic fr-dib\" style=\"width: 200px;\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.4091%;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/2517172339\/Ethique-Concentrate-Range-How-To-Use-Whisk.jpg?v=1603335723167\" class=\"fr-fic fr-dib\" style=\"width: 200px;\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.1818%;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/2517172339\/Ethique-Concentrate-Range-How-To-Use-Pour.gif?v=1603335737792\" class=\"fr-fic fr-dib\" style=\"width: 200px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003ctd style=\"width: 33.4091%; text-align: center; vertical-align: top; padding:5px;\"\u003e\u003cbr\u003e\u003cstrong\u003eSnap\u0026nbsp;\u003c\/strong\u003ebar(s)\u003cstrong\u003e\u0026nbsp;\u003c\/strong\u003einto small pieces and pop into a heatproof bowl. Pour over hot water.\u003c\/td\u003e\u003ctd style=\"width: 33.4091%; vertical-align: top; text-align: center; padding:5px;\"\u003e\u003cbr\u003e\u003cstrong\u003eWhisk\u003c\/strong\u003e well till pieces have completely melted. Leave for five minutes to cool.\u003c\/td\u003e\u003ctd style=\"width: 33.1818%; vertical-align: top; text-align: center; padding:5px;\"\u003e\u003cbr\u003e\u003cstrong\u003ePour\u0026nbsp;\u003c\/strong\u003einto a bottle you already own and use as the finished product you normally would\u003cbr\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/concentrates\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/2517172339\/Ethique-website-button-browse-concentrates.png?v=1603336896072\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/p\u003e","\u003ctable style=\"width: 100%;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 25%; text-align: center; vertical-align: top;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/2517172339\/Ethique-Concentrates-Spray.gif?v=1603335898341\" class=\"fr-fic fr-dib\" style=\"width: 200px;\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; text-align: center; vertical-align: top;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/2517172339\/Ethique-Concentrates-Shampoo-and-conditioner-concentrates.jpg?v=1603335934228\" class=\"fr-fic fr-dib\" style=\"width: 200px;\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; vertical-align: top; text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/2517172339\/Ethique-Concentrates-Bodycare.jpg?v=1603335972236\" class=\"fr-fic fr-dib\" style=\"width: 200px;\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; vertical-align: top; text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/2517172339\/Ethique-Concentrates-Handwash.gif?v=1603336008470\" class=\"fr-fic fr-dib\" style=\"width: 200px;\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003ctd style=\"width: 25%; text-align: center; vertical-align: top;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/household-concentrates\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003e\u003cu\u003eHousehold\u003c\/u\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003c\/div\u003e\u003cp\u003eMulti-purpose spray and dishwash\u003c\/p\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; text-align: center; vertical-align: top;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/haircare-concentrates\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003e\u003cu\u003eHaircare\u003c\/u\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003c\/div\u003e\u003cp\u003eShampoo and conditioner\u003c\/p\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; vertical-align: top; text-align: center;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/bodycare-concentrates\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003e\u003cu\u003eBody care\u003c\/u\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003c\/div\u003e\u003cp\u003eBodywash and lotion\u003c\/p\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; vertical-align: top; text-align: center;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/handwash-concentrates\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cstrong\u003e\u003cu\u003eHandwash\u003c\/u\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003c\/div\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/concentrates\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/2517172339\/Ethique-Website-Button-Shop-Ethique-Concentrates.png?v=1603851240547\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/p\u003e","\u003ctable style=\"width: 100%;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 47.5%; vertical-align: top;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eHow long will the product last once made up?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eOnce diluted for use, the bottled product should be used within six months.\u003c\/p\u003e\u003cbr\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eHow should I store my products once made up?\u0026nbsp;\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eNot too sure what to use? Basically anything! An old drink bottle, a jar, a container, anything with a lid! However you normally store your products is just fine.\u003c\/p\u003e\u003cbr\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eAre there preservatives in these concentrates so they will last?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eYes there are, so you can dilute your concentrate and safely keep it for six months!\u003c\/p\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 5%;\"\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 47.5%; vertical-align: top;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eCan I turn all Ethique bars into liquids?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eNo. They are not formulated like our Concentrates range and will go mouldy very quickly if diluted into liquids. Ethique Concentrates have been very carefully formulated to be safe for use as liquids.\u003c\/p\u003e\u003cbr\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eWhy are the instructions in grams instead of \u003cstrong style=\"box-sizing: border-box; font-weight: 700; color: rgb(65, 65, 65); font-family: sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial;\"\u003emilliliters\u003c\/strong\u003e?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eWe use \u0026lsquo;g\u0026rsquo; (grams) in this instance, not mls, because grams is more accurate when measuring and making products. Volume fluctuates a little due to temperature, method of mixing etc (and perception can be skewed by bottle size), so it is more accurate to use grams. Of course 350ml of water weighs 350g, so it is very similar.\u0026nbsp;\u003c\/p\u003e\u003cbr\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003ca href=\"mailto:hello@ethique.com?subject=Ethique Concentrate Range\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/2517172339\/Ethique-Website-Button-Ask-Us-Anything.png?v=1603849114863\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/p\u003e"],"text_color":["","#37264c","","#37264c"],"title":["#rethinkrefillables with Ethique Concentrates","Rethinking refillables is as easy as 1, 2, 3","Ethique Concentrate range includes:","Ethique Concentrate FAQs"]}, "comparison_block": {}, "image_with_text": {"description_html":["\u003cp\u003e\u003cstrong\u003eOnly 9% of all plastic ever made has been recycled, and the products in them are typically made up of 70-95% water. But we get it, not everyone likes bars.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eOur answer? Concentrates. We provide naturally derived and sustainably sourced active ingredients in a compostable cardboard box, and you add the water! One concentrate saves 700ml of water and one plastic bottle from manufacture and disposal into landfill.\u003cbr\u003e\u003cbr\u003eSo, join us on our revolution and #giveupthebottle!\u003c\/p\u003e","\u003cp\u003eEthique products are certified vegan, cruelty free, palm oil-free, 100% plastic-free and packaged in certified compostable cardboard and free from any petroleum by-products. 20% of annual profits is donated to charity and Ethique is certified carbon neutral and working towards being carbon-positive. Our \u003ca href=\"https:\/\/ethiqueworld.com\/pages\/ingredients\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eingredients\u003c\/a\u003e are fair trade, sustainably sourced and naturally derived.\u003c\/p\u003e\u003cp\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/2517172339\/Ethique-Concentrate-Range-Ethics-And-Values.png?v=1603336139611\" class=\"fr-fic fr-dib fr-fil\"\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","\u003cp\u003eWe know that not everyone likes using bars and that the majority of the population is still used to liquid products. Plastic and water-waste remain key issues that both people and the environment face with approximately 300 million tonnes of plastic waste produced annually\u003csup\u003e^\u003c\/sup\u003e. Only 9% of all plastic ever made has ever been recycled and 8 million tonnes end up in oceans every year. By 2025, water shortages are predicted to impact two billion people and two-thirds of the world’s population will live in water-stressed regions\u003csup\u003e*\u003c\/sup\u003e.\u003c\/p\u003e\u003cp\u003eWe are rethinking refillables with our world-first, patent-pending, range of Concentrates that is two years in the making. We provide the concentrated blocks and you provide the water! Each Concentrates bar saves 700ml of water and one plastic bottle from manufacture and disposal into landfill. I am excited and proud of this new range and can’t wait to see the positive impact we can all have with this new range.\u0026nbsp;\u003c\/p\u003e\u003cp\u003e\u003csub\u003e^ \u003ca href=\"https:\/\/www.unenvironment.org\/interactive\/beat-plastic-pollution\/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eUnenviroment | Our planet is drowning in plastic pollution\u003c\/a\u003e. *\u0026nbsp;\u003c\/sub\u003e\u003ca href=\"https:\/\/www.nationalgeographic.com\/environment\/freshwater\/freshwater-crisis\/\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003csub\u003eNational Geographic | Freshwater Crisis\u003c\/sub\u003e\u003c\/a\u003e\u003c\/p\u003e"],"image":[[{"filename":"Ethique-Concentrate-Range-Household---Sprays-Range-with-black-spray-bottle.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1603336076906,"key":"50994020467\/1603336076906\/Ethique-Concentrate-Range-Household---Sprays-Range-with-black-spray-bottle.jpg","scope":"50994020467","handle":"1603336076906","src":"https:\/\/cdn.accentuate.io\/50994020467\/1603336076906\/Ethique-Concentrate-Range-Household---Sprays-Range-with-black-spray-bottle.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/50994020467\/1603336076906\/Ethique-Concentrate-Range-Household---Sprays-Range-with-black-spray-bottle.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F50994020467%2F1603336076906%2FEthique-Concentrate-Range-Household---Sprays-Range-with-black-spray-bottle.jpg%3Fv%3D0\u0026c_options=","width":600,"height":600,"aspect_ratio":1}],[{"filename":"Ethique-Concentrate-Range-All-Categories.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1603336170474,"key":"50994020467\/1603336170474\/Ethique-Concentrate-Range-All-Categories.jpg","scope":"50994020467","handle":"1603336170474","src":"https:\/\/cdn.accentuate.io\/50994020467\/1603336170474\/Ethique-Concentrate-Range-All-Categories.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/50994020467\/1603336170474\/Ethique-Concentrate-Range-All-Categories.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F50994020467%2F1603336170474%2FEthique-Concentrate-Range-All-Categories.jpg%3Fv%3D0\u0026c_options=","width":500,"height":500,"aspect_ratio":1}],[{"filename":"Brianne-West-Shot-with-Ethique-Concentrate-range.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1603336246776,"key":"50994020467\/1603336246776\/Brianne-West-Shot-with-Ethique-Concentrate-range.jpg","scope":"50994020467","handle":"1603336246776","src":"https:\/\/cdn.accentuate.io\/50994020467\/1603336246776\/Brianne-West-Shot-with-Ethique-Concentrate-range.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/50994020467\/1603336246776\/Brianne-West-Shot-with-Ethique-Concentrate-range.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F50994020467%2F1603336246776%2FBrianne-West-Shot-with-Ethique-Concentrate-range.jpg%3Fv%3D0\u0026c_options=","width":500,"height":500,"aspect_ratio":1}]],"image_position":["left","right","left"],"order":["2","4","6"],"title":["Bottled products are bad for the planet.","New concept, same ethics","A note from Brianne, Ethique founder and CEO"]}, "paragraph": {} } }