{ "metafields": { "top_banner": {}, "title_w_description": {"background_color":["","#f9f9f9","","#f9f9f9"],"block_order":["1","3","5","7"],"description_html":["\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 18px;\"\u003eYour new favourite luxurious liquid products, without the plastic waste\u0026nbsp;\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/3848863793\/Full-range.jpg?v=1667262729114\" class=\"fr-fic fr-dib\"\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/new-concentrates\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/3848863793\/Ethique-website-button-browse-concentrates.png?v=1603336885561\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cstyle\u003e\r\n\tdiv#dynamic-page iframe {\r\n\t\tmax-width: 100%; padding: 0 15px; max-height: 40vh;\r\n\t}\r\n\r\n\u003c\/style\u003e","\u003ctable style=\"width: 100%;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 33.4091%;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/3848863793\/Just.jpg?v=1667258080351\" class=\"fr-fic fr-dib\" style=\"width: 252px;\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.4091%;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/3848863793\/Add.jpg?v=1667258092246\" class=\"fr-fic fr-dib\" style=\"width: 252px;\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.1818%;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/3848863793\/Water.jpg?v=1667258101704\" style=\"width: 252px;\" class=\"fr-fic fr-dib\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003ctd style=\"width: 33.4091%; text-align: center; vertical-align: top; padding:5px;\"\u003e\u003cbr\u003e\u003cstrong\u003eJust\u003c\/strong\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.4091%; vertical-align: top; text-align: center; padding:5px;\"\u003e\u003cbr\u003e\u003cstrong\u003eAdd\u003c\/strong\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.1818%; vertical-align: top; text-align: center; padding:5px;\"\u003e\u003cbr\u003e\u003cstrong\u003eWater!\u003c\/strong\u003e\u003cbr\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/new-concentrates\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/3848863793\/Ethique-website-button-browse-concentrates.png?v=1603336885561\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/p\u003e","\u003ctable style=\"width: 100%;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 25%; text-align: center; vertical-align: top;\"\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/haircare-concentrates\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/3848863793\/Haircare.jpg?v=1667258273490\" class=\"fr-fic fr-dib\" style=\"width: 185px;\"\u003e\u003c\/a\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; text-align: center; vertical-align: top;\"\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/new-bodywash-concentrates\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/3848863793\/Bodywash.jpg?v=1667262744083\" class=\"fr-fic fr-dib\" style=\"width: 186px;\"\u003e\u003c\/a\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; vertical-align: top; text-align: center;\"\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/new-handwash-concentrates\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/3848863793\/Handwash.jpg?v=1667258303418\" class=\"fr-fic fr-dib\" style=\"width: 186px;\"\u003e\u003c\/a\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; vertical-align: top; text-align: center;\"\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/new-hand-and-body-lotion-concentrates\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/3848863793\/Lotion.jpg?v=1667262752310\" class=\"fr-fic fr-dib\" style=\"width: 186px;\"\u003e\u003c\/a\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003ctd style=\"width: 25%; text-align: center; vertical-align: top;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/haircare-concentrates\"\u003e\u003cstrong\u003eShampoo \u0026amp; Conditioner\u003c\/strong\u003e\u003c\/a\u003e\u003c\/div\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; text-align: center; vertical-align: top;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/new-bodywash-concentrates\"\u003e\u003cstrong\u003eBodywash\u003c\/strong\u003e\u003c\/a\u003e\u003c\/div\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; vertical-align: top; text-align: center;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/new-handwash-concentrates\"\u003e\u003cstrong\u003eHandwash\u003c\/strong\u003e\u003c\/a\u003e\u003c\/div\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; vertical-align: top; text-align: center;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/new-hand-and-body-lotion-concentrates\"\u003e\u003cstrong\u003eHand \u0026amp; Body Lotion\u003c\/strong\u003e\u003c\/a\u003e\u003c\/div\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/concentrates\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/3848863793\/Ethique-Website-Button-Shop-Ethique-Concentrates.png?v=1603851314371\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/p\u003e","\u003ctable style=\"width: 100%;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 47.5%; vertical-align: top;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eHow long will the product last once made up?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eOnce diluted for use, the bottled product should be used within six months.\u003c\/p\u003e\u003cbr\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eHow should I store my products once made up?\u0026nbsp;\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eNot too sure what to use? Basically anything! A jar, a container, anything with a lid! However you normally store your products is just fine.\u003c\/p\u003e\u003cbr\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eAre there preservatives in these concentrates so they will last?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eYes there are, so you can make up your concentrate and safely keep it for six months!\u003c\/p\u003e\u003c\/td\u003e\u003ctd style=\"width: 5%;\"\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 47.5%; vertical-align: top;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eCan I turn all Ethique bars into liquids?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eNo. They are not formulated like our concentrates range and will go mouldy very quickly if diluted into liquids. Ethique concentrates have been very carefully formulated to be safe for use as liquids.\u003c\/p\u003e\u003cbr\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eDoes this mean your old range of blocks is discontinued?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eOur new and improved concentrates range replaces our original concentrated blocks.\u003c\/p\u003e\u003cbr\u003e\u003cstrong\u003eOh no! Where are the household concentrates?\u003c\/strong\u003e\u003cbr\u003eWe\u0026#39;re gutted to have discontinued these but the reality is that we couldn\u0026#39;t compete price-wise with others in the market.\u003cbr\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ethique.com\/blogs\/ethique-products\/everything-you-need-to-know-about-our-concentrates-range\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/3848863793\/Ethique-website-button-concentrates-FAQ.png?v=1610961323940\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e"],"text_color":["","#37264c","","#37264c"],"title":["New \u0026 Improved Concentrates","Making plastic-free liquid products at home just got easier","Your favourite liquid products, now plastic-free","Ethique concentrate FAQs"]}, "comparison_block": {}, "image_with_text": {"description_html":["\u003cstyle type=\"text\/css\"\u003e\r\n\tp.p1 {\r\n\t\tmargin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'\r\n\t}\r\n\t\r\n\tp.p2 {\r\n\t\tmargin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px\r\n\t}\r\n\r\n\u003c\/style\u003e\u003cp\u003eBack in 2020, we were the first in the world to launch a range of concentrates for hair and personal care.\u0026nbsp;\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(36, 36, 36); font-family: -apple-system, \u0026quot;system-ui\u0026quot;, \u0026quot;Segoe UI\u0026quot;, system-ui, \u0026quot;Apple Color Emoji\u0026quot;, \u0026quot;Segoe UI Emoji\u0026quot;, \u0026quot;Segoe UI Web\u0026quot;, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003e\u003c\/span\u003eWe provided delicious smelling, solid blocks of highly effective and sustainably sourced ingredients in a home-compostable cardboard box. All you had to do was add water, stir then pour into a bottle you already had.\u003cspan style=\"color: rgb(36, 36, 36); font-family: -apple-system, \u0026quot;system-ui\u0026quot;, \u0026quot;Segoe UI\u0026quot;, system-ui, \u0026quot;Apple Color Emoji\u0026quot;, \u0026quot;Segoe UI Emoji\u0026quot;, \u0026quot;Segoe UI Web\u0026quot;, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThey were good. Named a best invention of that year, in fact (why thank you, Time Magazine!).\u0026nbsp;\u003c\/p\u003e\u003cp\u003eTwo years on, we\u0026rsquo;ve been working away. Can we do more to regenerate our planet? Yes. Can we do more to make our business as ethical, fair, and kind as possible? Yes. Can we make our world first innovation even better? Yes!\u003c\/p\u003e\u003cp\u003e15 brand new and improved Ethique concentrates. They\u0026rsquo;re easier to make and use, packed with efficacious ingredients, ready to make your plastic-free liquid shampoo, conditioner, handwash, bodywash and body lotion dreams come true.\u003c\/p\u003e\u003cp\u003e#rethinkrefillables with Ethique concentrates.\u003c\/p\u003e","\u003cp\u003eEthique products are certified vegan, cruelty-free, palm oil free, plastic-free and packaged in home-compostable cardboard and free from any petroleum by-products. 2% of annual sales are donated to charity and Ethique is climate-positive. Our \u003ca href=\"https:\/\/ethique.com\/pages\/ingredients\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eingredients\u003c\/a\u003e are fair trade, regeneratively sourced and naturally derived.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","\u003cp\u003eWe\u0026#39;re a team who prides ourselves on our outstanding customer service and truly taking your feedback on board.\u003c\/p\u003e\u003cp\u003eTwo years ago (almost to the day), we launched our world-first personal care concentrates that you could easily make up with water at home. But, it was truly a test to see what the feedback would be. What we\u0026#39;ve learnt over the years is that you had a thing or two to say about just how easy they were to make. So, we donned our lab coats and thinking caps and got to work creating Concentrates 2.0.\u003c\/p\u003e\u003cp\u003eTwo years later and we are back! Today is the day that you get to officially meet our brand new and improved concentrates range. So go on, give em\u0026#39; a whirl and see what the fun is all about.\u003c\/p\u003e"],"image":[[{"filename":"Done it again.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1603336076906,"key":"50994020467\/1603336076906\/Done-it-again.jpg","scope":"50994020467","handle":"1603336076906","src":"https:\/\/cdn.accentuate.io\/50994020467\/1603336076906\/Done-it-again.jpg?v=1668541516451","original_src":"https:\/\/original.accentuate.io\/50994020467\/1603336076906\/Done-it-again.jpg?v=1668541516451","cloudinary_src":"https:\/\/cld.accentuate.io\/50994020467\/1603336076906\/Done-it-again.jpg?v=1668541516451\u0026options=","width":500,"height":500,"aspect_ratio":1}],[{"filename":"Shampoo.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1603336170474,"key":"50994020467\/1603336170474\/Shampoo.jpg","scope":"50994020467","handle":"1603336170474","src":"https:\/\/cdn.accentuate.io\/50994020467\/1603336170474\/Shampoo.jpg?v=1668541572105","original_src":"https:\/\/original.accentuate.io\/50994020467\/1603336170474\/Shampoo.jpg?v=1668541572105","cloudinary_src":"https:\/\/cld.accentuate.io\/50994020467\/1603336170474\/Shampoo.jpg?v=1668541572105\u0026options=","width":500,"height":500,"aspect_ratio":1}],[{"filename":"Bri.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1603336246776,"key":"50994020467\/1603336246776\/Bri.jpg","scope":"50994020467","handle":"1603336246776","src":"https:\/\/cdn.accentuate.io\/50994020467\/1603336246776\/Bri.jpg?v=1668541608784","original_src":"https:\/\/original.accentuate.io\/50994020467\/1603336246776\/Bri.jpg?v=1668541608784","cloudinary_src":"https:\/\/cld.accentuate.io\/50994020467\/1603336246776\/Bri.jpg?v=1668541608784\u0026options=","width":500,"height":500,"aspect_ratio":1}]],"image_position":["left","right","left"],"order":["2","4","6"],"title":["So good, we’ve done it again","New and improved format, same great ethics","A note from Brianne, Ethique founder and CEO"]}, "paragraph": {}, "nosto_block": {"block_order":["5"],"nosto_id":["nosto-pages-concentrates-1"]} } }