{ "metafields": { "top_banner": {"block_order":["1"],"description":["\u003cp\u003eOur range of \u003ca href=\"https:\/\/ethique.com\/collections\/lipsticks\"\u003e\u003cstrong\u003e\u003cu\u003eEthique lipsticks\u003c\/u\u003e\u003c\/strong\u003e\u003c\/a\u003e are highly pigmented, long-lasting, and nourishing.\u003c\/p\u003e\u003cp\u003eFormulated in our lab in Aotearoa, New Zealand, our industry leading team of women-led scientists have combined a unique blend of nutrient-rich emollients and bold pigments to offer buildable colour with a smooth satin finish.\u0026nbsp;\u003c\/p\u003e\u003cp\u003eNo compromises, ever. Like all Ethique products, our new lipsticks are \u003ca href=\"https:\/\/ethique.com\/pages\/palm-oil-free\"\u003e\u003cu\u003epalm oil-free\u003c\/u\u003e\u003c\/a\u003e, \u003ca href=\"https:\/\/ethique.com\/pages\/cruelty-free-vegan\"\u003e\u003cu\u003ecruelty-free\u003c\/u\u003e\u003c\/a\u003e, \u003ca href=\"https:\/\/ethique.com\/pages\/cruelty-free-vegan\"\u003e\u003cu\u003evegan\u003c\/u\u003e\u003c\/a\u003e, made with \u003ca href=\"https:\/\/ethique.com\/pages\/direct-trade\"\u003e\u003cu\u003eethical ingredients\u003c\/u\u003e\u003c\/a\u003e and packaged in our signature \u003ca href=\"https:\/\/ethique.com\/pages\/plastic-free\"\u003e\u003c\/a\u003ehome-compostable tubes.\u003c\/p\u003e"],"desktop_image":[[{"filename":"Ethique-Lipstick-Banner.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1649810142086,"key":"83515965555\/1649810142086\/Ethique-Lipstick-Banner.jpg","scope":"83515965555","handle":"1649810142086","src":"https:\/\/cdn.accentuate.io\/83515965555\/1649810142086\/Ethique-Lipstick-Banner.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/83515965555\/1649810142086\/Ethique-Lipstick-Banner.jpg?v=0","cloudinary_src":"https:\/\/cld.accentuate.io\/83515965555\/1649810142086\/Ethique-Lipstick-Banner.jpg?v=0\u0026options=","width":1440,"height":495,"aspect_ratio":2.909090909090909}]],"mobile_image":[[{"filename":"Ethique-Lipstick-Banner-Mobile.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1649810163382,"key":"83515965555\/1649810163382\/Ethique-Lipstick-Banner-Mobile.jpg","scope":"83515965555","handle":"1649810163382","src":"https:\/\/cdn.accentuate.io\/83515965555\/1649810163382\/Ethique-Lipstick-Banner-Mobile.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/83515965555\/1649810163382\/Ethique-Lipstick-Banner-Mobile.jpg?v=0","cloudinary_src":"https:\/\/cld.accentuate.io\/83515965555\/1649810163382\/Ethique-Lipstick-Banner-Mobile.jpg?v=0\u0026options=","width":800,"height":960,"aspect_ratio":0.8333333333333334}]],"text_color":["#252525"],"title":["Bold Colour. Big Impact"]}, "title_w_description": {"background_color":["","#ffffff","#f8cdc6","#ffffff","#ffffff","#f3f6f4"],"block_order":["2","3","6","7","10","11"],"description_html":[" \u003cp\u003e\u003ciframe width=\"100%\" height=\"300px\" src=\"https:\/\/www.youtube.com\/embed\/gMlB0LZ9vz4\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/vegan-lipsticks\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Ethique-Lipsticks-Browse-Range.png?v=1649795251406\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/p\u003e "," \u003ctable border=\"0\" class=\"padded-table\" width=\"100%\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 25%; text-align: center; vertical-align: top; padding-left: 8px; padding-right: 8px;\"\u003e\u003ca href=\"https:\/\/ethique.com\/products\/mallow-blush-pink-lipstick\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Mallow.jpg?v=1649647605451\" class=\"fr-fic fr-dib\" style=\"height: 150px;\"\u003e\u003c\/a\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; text-align: center; vertical-align: top; padding-left: 8px; padding-right: 8px;\"\u003e\u003ca href=\"https:\/\/ethique.com\/products\/honeysuckle-warm-peach-lipstick\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Honeysuckle.jpg?v=1649647644372\" class=\"fr-fic fr-dib\" style=\"height: 150px;\"\u003e\u003c\/a\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; vertical-align: top; text-align: center; padding-left: 8px; padding-right: 8px;\"\u003e\u003ca href=\"https:\/\/ethique.com\/products\/snapdragon-rosy-mauve-lipstick\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Snapdragon.jpg?v=1649647661780\" class=\"fr-fic fr-dib\" style=\"height: 150px;\"\u003e\u003c\/a\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; vertical-align: top; text-align: center; padding-left: 8px; padding-right: 8px;\"\u003e\u003ca href=\"https:\/\/ethique.com\/products\/hibiscus-vibrant-coral-lipstick\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Hibiscus.jpg?v=1649647668796\" class=\"fr-fic fr-dib\" style=\"height: 150px;\"\u003e\u003c\/a\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003ctd style=\"width: 25%; text-align: center; vertical-align: top;\"\u003e\u003cp\u003e\u003ca href=\"https:\/\/ethique.com\/products\/mallow-blush-pink-lipstick\"\u003e\u003cstrong\u003eMallow\u003c\/strong\u003e\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/ethique.com\/products\/mallow-blush-pink-lipstick\"\u003eBlush\u003cbr\u003epink\u003c\/a\u003e\u003c\/p\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; text-align: center; vertical-align: top;\"\u003e\u003cp\u003e\u003ca href=\"https:\/\/ethique.com\/products\/honeysuckle-warm-peach-lipstick\"\u003e\u003cstrong\u003eHoneysuckle\u003c\/strong\u003e\u003cbr\u003eWarm\u003cbr\u003epeach\u003c\/a\u003e\u003c\/p\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; text-align: center; vertical-align: top;\"\u003e\u003cp\u003e\u003ca href=\"https:\/\/ethique.com\/products\/snapdragon-rosy-mauve-lipstick\"\u003e\u003cstrong\u003eSnapdragon\u003c\/strong\u003e\u003cbr\u003eRosy\u003cbr\u003emauve\u003c\/a\u003e\u003c\/p\u003e\u003c\/td\u003e\u003ctd style=\"width: 25%; text-align: center; vertical-align: top;\"\u003e\u003cp\u003e\u003ca href=\"https:\/\/ethique.com\/products\/hibiscus-vibrant-coral-lipstick\"\u003e\u003cstrong\u003eHibiscus\u003c\/strong\u003e\u003cbr\u003eVibrant\u003cbr\u003ecoral\u003c\/a\u003e\u003c\/p\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\u003ctable border=\"0\" class=\"padded-table\" width=\"100%\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 33.5052%; vertical-align: top; padding-left: 8px; padding-right: 8px;\"\u003e\u003ca href=\"https:\/\/ethique.com\/products\/dahlia-terracotta-brown-lipstick\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Dahlia.jpg?v=1649647727904\" class=\"fr-fic fr-dib\" style=\"height: 150px;\"\u003e\u003c\/a\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.2474%; vertical-align: top; padding-left: 8px; padding-right: 8px;\"\u003e\u003ca href=\"https:\/\/ethique.com\/products\/poppy-ruby-red-lipstick\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Poppy.jpg?v=1649647736795\" class=\"fr-fic fr-dib\" style=\"height: 150px;\"\u003e\u003c\/a\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.2474%; vertical-align: top; padding-left: 8px; padding-right: 8px;\"\u003e\u003ca href=\"https:\/\/ethique.com\/products\/tulip-deep-berry-lipstick\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/tulip.jpg?v=1649647745700\" class=\"fr-fic fr-dib\" style=\"height: 150px;\"\u003e\u003c\/a\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003ctd style=\"width: 33.5052%; text-align: center; vertical-align: top;\"\u003e\u003ca href=\"https:\/\/ethique.com\/products\/dahlia-terracotta-brown-lipstick\"\u003e\u003cstrong\u003eDahlia\u003c\/strong\u003e\u003cbr\u003eTerracotta\u003cbr\u003ebrown\u003c\/a\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.2474%; text-align: center; vertical-align: top;\"\u003e\u003ca href=\"https:\/\/ethique.com\/products\/poppy-ruby-red-lipstick\"\u003e\u003cstrong\u003ePoppy\u003c\/strong\u003e\u003cbr\u003eRuby\u003cbr\u003ered\u003c\/a\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.2474%; text-align: center; vertical-align: top;\"\u003e\u003ca href=\"https:\/\/ethique.com\/products\/tulip-deep-berry-lipstick\"\u003e\u003cstrong\u003eTulip\u003c\/strong\u003e\u003cbr\u003eDeep\u003cbr\u003eberry\u003c\/a\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/vegan-lipsticks\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Ethique-Lipsticks-Friends.png?v=1649794979883\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/p\u003e "," \u003cp\u003e\u003ca href=\"https:\/\/ethique.com\/collections\/vegan-lipsticks\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Ethique-Lipstick-Range-with-Customer-Feedback.png?v=1649747174675\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/p\u003e "," \u003cstyle type=\"text\/css\"\u003e\r\n\ttable.padded-table td {\r\n\t\tpadding-top: 0px; padding-right: 10px; padding-bottom: 0px; padding-left: 10px;\r\n\t}\r\n\r\n\u003c\/style\u003e\u003ctable border=\"0\" class=\"padded-table\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 33.3333%; text-align: center; vertical-align: top;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Ethique-lipsticks-moringa-oil.png?v=1649650071652\" class=\"fr-fic fr-dib\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.3333%; text-align: center; vertical-align: top;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Ethique-lipsticks-castor-oil.png?v=1649650347287\" class=\"fr-fic fr-dib\"\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.3333%; vertical-align: top; text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Ethique-lipsticks-red-mica.png?v=1649650776633\" class=\"fr-fic fr-dib\"\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003ctr\u003e\u003ctd style=\"width: 33.3333%; text-align: center; vertical-align: top;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\u003cstyle type=\"text\/css\"\u003e\r\n\t\t\t\t\tp.p1 {\r\n\t\t\t\t\t\tmargin: 0px 0px 0px 0px; font: 12.0px 'Avenir Light'\r\n\t\t\t\t\t}\r\n\t\t\t\t\t\r\n\t\t\t\t\tspan.s1 {\r\n\t\t\t\t\t\tfont: 12.0px Avenir\r\n\t\t\t\t\t}\r\n\r\n\t\t\t\t\u003c\/style\u003e\u003cp\u003e\u003cspan style=\"color: rgb(36, 36, 36); font-family: \u0026quot;Segoe UI\u0026quot;, system-ui, \u0026quot;Apple Color Emoji\u0026quot;, \u0026quot;Segoe UI Emoji\u0026quot;, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003e\u003c\/span\u003eOur \u003cstrong\u003emoringa oil\u003c\/strong\u003e is organic and sourced directly from traders in Rwanda. A supremely nourishing oil, it has a high concentration of fatty acids and antioxidants to help soften and protect lips.\u003cspan style=\"color: rgb(36, 36, 36); font-family: \u0026quot;Segoe UI\u0026quot;, system-ui, \u0026quot;Apple Color Emoji\u0026quot;, \u0026quot;Segoe UI Emoji\u0026quot;, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003c\/td\u003e\u003ctd class=\"fr-thick\" style=\"width: 33.3333%; text-align: center; vertical-align: top;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\u003cp\u003e\u003cstrong\u003eCastor oil\u0026nbsp;\u003c\/strong\u003eis a nourishing, hydrating oil that’s rich in fatty acids – most abundantly ricinoleic acid. It is an excellent emollient that nourishes and forms a protective barrier on the skin.\u003c\/p\u003e\u003c\/td\u003e\u003ctd class=\"fr-thick\" style=\"width: 33.3333%; vertical-align: top; text-align: center;\"\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\u003cp\u003e\u003cspan style=\"color: rgb(36, 36, 36); font-family: \u0026quot;Segoe UI\u0026quot;, system-ui, \u0026quot;Apple Color Emoji\u0026quot;, \u0026quot;Segoe UI Emoji\u0026quot;, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003e\u003c\/span\u003e\u003cstrong\u003eMica\u0026nbsp;\u003c\/strong\u003eis a naturally occurring mineral that is combined with pigments such as iron oxide and manganese violet to help give our lipsticks their bold and beautiful colours. We source our mica from ethical supply chains that do not utilise child labour.\u003cspan style=\"color: rgb(36, 36, 36); font-family: \u0026quot;Segoe UI\u0026quot;, system-ui, \u0026quot;Apple Color Emoji\u0026quot;, \u0026quot;Segoe UI Emoji\u0026quot;, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/ethique.com\/pages\/direct-trade\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Ethique-Lipstick-Direct-Trade.png?v=1649747533679\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/p\u003e "," \u003ctable style=\"width: 100%;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 33.3333%; padding:5px;\"\u003e\u003ca href=\"https:\/\/ethique.com\/blogs\/ethique-products\/how-to-choose-the-right-lipstick-colour-for-you\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Ethique-lipstick-blogs-choosing-the-right-lipstick-colour-for-you.jpg?v=1649806140087\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.3333%; padding:5px;\"\u003e\u003ca href=\"https:\/\/ethique.com\/blogs\/ethique-products\/how-to-use-a-plastic-free-lipstick\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Ethique-lipstick-blogs-how-to-use-a-plastic-free-lipstick.jpg?v=1649806148515\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/td\u003e\u003ctd style=\"width: 33.3333%; padding:5px;\"\u003e\u003ca href=\"https:\/\/ethique.com\/blogs\/ethique-products\/what-are-lipsticks-made-out-of\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Ethique-lipstick-blogs-what-are-lipsticks-made-from.jpg?v=1649806155426\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e "," \u003ctable style=\"width: 100%;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style=\"width: 47.5%; vertical-align: top;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eDo your lipsticks contain FD\u0026amp;C lakes or dyes?\u0026nbsp;\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eNot at all. We\u0026#39;ve got \u003ca href=\"https:\/\/ethique.com\/blogs\/ethique-products\/what-gives-ethique-lipsticks-their-bold-colour\"\u003e\u003cu\u003eeverything you need to know about the colourants we use in our lippies\u003c\/u\u003e\u003c\/a\u003e over on our \u003ca href=\"https:\/\/ethique.com\/blogs\/all\"\u003e\u003cu\u003eblog\u003c\/u\u003e\u003c\/a\u003e.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eAre these cruelty-free and vegan?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eAbsolutely - all Ethique products are certified \u003ca href=\"https:\/\/ethique.com\/pages\/cruelty-free-vegan\"\u003e\u003cu\u003evegan\u003c\/u\u003e\u003c\/a\u003e and \u003ca href=\"https:\/\/ethique.com\/pages\/cruelty-free-vegan\"\u003e\u003cu\u003ecruelty-free\u003c\/u\u003e\u003c\/a\u003e by Leaping Bunny International.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eWill you expand your makeup line or bring in additional lipstick shades?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eMaybe yes, maybe no... watch this space. But in the meantime, if you have any great ideas let us know via email at \u003ca href=\"mailto:hello@ethique.com?subject=Product Suggestion\"\u003ehello@ethique.com\u003c\/a\u003e.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eHow to use our twist-less lipsticks?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003ePush up the bottom of the tube. Apply to your lips as often as needed. Push the lip colour down by gently tapping the bottom on a hard surface.\u0026nbsp;\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003ePush up less than you think you\u0026rsquo;ll need. For the most intense, pigmented colour, swipe directly on to lips or apply with a lip brush. For a more matte-looking finish, blot lips with a tissue after application. For a soft, diffused look, dab on colour with a fingertip. The options are endless!\u0026nbsp;\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eA plastic-free lipstick that\u0026rsquo;s easy to use! 91% found no issues with our push-pop tubes.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003c\/td\u003e\u003ctd style=\"width: 5%;\"\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 47.5%; vertical-align: top;\"\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eDo you twist for more product?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eNo plastic twisty bottoms here. All you need to do is firmly push the bottom of the lipstick up. If you\u0026#39;re in a cooler environment, the product can be a bit tight for your very first use. Blast the outsides of the tube for a few seconds with a hair dryer, or warm it between your hands. Push up slowly and push up only what you need.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eWhat\u0026#39;s the best way to push it back down again?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eGently! Tap it on the table, push gently with the cap or fingers held flat.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eHow long will each tube last?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eOur lipsticks are well over double the size of a typical lipstick so will last more than twice as long!\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eAre these home-compostable?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eThe tube, box and even the tamper seal stickers are home-compostable! Once you\u0026#39;re done, simply pop it in your garden, plant-pot or compost to break down and nourish the earth. Ripping it up will make the process quicker. They\u0026#39;re also recyclable.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003e\u003cstrong\u003eWhat\u0026#39;s the coating made out of?\u003c\/strong\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:0pt;margin-bottom:0pt;\"\u003eAs cardboard is porous, manufacturers need to use some kind of coating to stop the product sinking into the paper. More often than not, this is plastic, but we\u0026#39;ve used a very common plant wax - the same as what coats some sweets and chocolates. 100% natural, sustainably sourced and biodegradable.\u003c\/p\u003e\u003cbr\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\u003cp\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Ethique-Lipsticks-Browse-Range.png?v=1649793933716\" class=\"fr-fic fr-dib\"\u003e\u003c\/p\u003e\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: \r\n 10px;\"\u003eFull disclosure:\u0026nbsp;\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-size: \r\n 10px;\"\u003ereal feedback is based on study feedback from 65 testers during November - December 2021. Testers were each sent two shades for review purposes.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e "],"text_color":["","","","","",""],"title":["","Bold, Buildable and Beautiful Colour","Real Customer Feedback","Big impact with ethical ingredients","","Ethique lipstick FAQs"]}, "comparison_block": {}, "image_with_text": {"description_html":[" \u003cp\u003eOur lipsticks use a luxurious blend of plant-based oils and waxes to protect and nourish your lips while offering a long-wearing, satin-matte finish that we know you are going to love. Here are a few different ways you can wear these buildable lipsticks.\u003c\/p\u003e\u003cul\u003e\u003cli\u003eWhen you need a long lasting bold colour, swipe the lipstick directly on to your lips or apply with a lip brush.\u0026nbsp;\u003c\/li\u003e\u003cli\u003eFor a more matte-looking finish, blot lips with a tissue after application.\u003c\/li\u003e\u003cli\u003eFor a soft, diffused look, dab on colour with your fingertip.\u003c\/li\u003e\u003cli\u003eTo wear as a cheek blush, apply the desired amount with a fingertip, sponge, or application brush.\u003c\/li\u003e\u003c\/ul\u003e "," \u003cp style=\"text-align: left;\"\u003eOne billion plastic lipstick tubes are estimated to end up in landfill each year. Let\u0026#39;s revolutionising the cosmetics industry with our plastic-free lipsticks.\u0026nbsp;\u003c\/p\u003e\u003cp style=\"text-align: left;\"\u003eAll our lipstick packaging - the tube, box and even the tamper seal stickers are plastic-free and home-compostable. So, once you\u0026rsquo;re done enjoying the bold colour, simply pop the tube into the compost, garden or plant pot to break down and support new growth. You can also recycle the tubes \u0026ndash; just make sure there is as little product in them as possible.\u003c\/p\u003e\u003cp style=\"text-align: left;\"\u003e\u003ca href=\"https:\/\/ethique.com\/pages\/plastic-free\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Ethique-Lipsticks-Plastic-Free.png?v=1649794239770\" class=\"fr-fic fr-dib\"\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e "," \u003cp\u003e\u003cem\u003e\u0026ldquo;For a long time, we\u0026rsquo;ve had lipstick on our minds as a key launch for Ethique. We know there are an estimated one billion plastic lipstick tubes that end up in landfill or discarded in the environment every year. We\u0026rsquo;ve focused on developing a top-performing and planet-friendly alternative with incredible colour that offers a solution to the global plastic packaging problem that we know all lipstick fans will love.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003ePersonally, lipsticks are one of my favourite make-up products! \u0026nbsp;Because of my work and having to get up at crazy hours (hello 2am interviews with UK media!), I\u0026rsquo;ll often jump out of bed and quickly get ready by popping on a lipstick which makes all the difference.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThis new range is a huge step for our Ethique team and I can\u0026rsquo;t wait to hear the feedback from our community \u0026ndash; enjoy!\u0026rdquo;\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrianne, Founder and CEO - Ethique\u003c\/strong\u003e\u003c\/p\u003e "],"image":[[{"filename":"Ethique-Poppy-Lipstick.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1649814286705,"key":"83515965555\/1649814286705\/Ethique-Poppy-Lipstick.jpg","scope":"83515965555","handle":"1649814286705","src":"https:\/\/cdn.accentuate.io\/83515965555\/1649814286705\/Ethique-Poppy-Lipstick.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/83515965555\/1649814286705\/Ethique-Poppy-Lipstick.jpg?v=0","cloudinary_src":"https:\/\/cld.accentuate.io\/83515965555\/1649814286705\/Ethique-Poppy-Lipstick.jpg?v=0\u0026options=","width":400,"height":400,"aspect_ratio":1}],[{"filename":"Ethique-Lipstick-Home-Compostable-Packaging.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1649814378001,"key":"83515965555\/1649814378001\/Ethique-Lipstick-Home-Compostable-Packaging.jpg","scope":"83515965555","handle":"1649814378001","src":"https:\/\/cdn.accentuate.io\/83515965555\/1649814378001\/Ethique-Lipstick-Home-Compostable-Packaging.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/83515965555\/1649814378001\/Ethique-Lipstick-Home-Compostable-Packaging.jpg?v=0","cloudinary_src":"https:\/\/cld.accentuate.io\/83515965555\/1649814378001\/Ethique-Lipstick-Home-Compostable-Packaging.jpg?v=0\u0026options=","width":400,"height":400,"aspect_ratio":1}],[{"filename":"Ethique-Lipsticks-Brianne-West.png","mime_type":"image\/png","media_type":"image","alt":"","id":1649814453071,"key":"83515965555\/1649814453071\/Ethique-Lipsticks-Brianne-West.png","scope":"83515965555","handle":"1649814453071","src":"https:\/\/cdn.accentuate.io\/83515965555\/1649814453071\/Ethique-Lipsticks-Brianne-West.png?v=0","original_src":"https:\/\/original.accentuate.io\/83515965555\/1649814453071\/Ethique-Lipsticks-Brianne-West.png?v=0","cloudinary_src":"https:\/\/cld.accentuate.io\/83515965555\/1649814453071\/Ethique-Lipsticks-Brianne-West.png?v=0\u0026options=","width":500,"height":500,"aspect_ratio":1}]],"image_position":["","right","left"],"order":["5","8","9"],"title":["One lipstick for any moment","Plastic-free packaging ","Founder's story"]}, "paragraph": {}, "nosto_block": {} } }