{ "metafields": { "top_banner": {"block_order":["1"],"description":["\u003cp\u003eWe believe we can make a difference. #giveupthebottle is our mission to revolutionise the cosmetics industry. We’re in business to make things right and need our customers to help us. Let’s make this the norm.\u003c\/p\u003e"],"desktop_image":[[{"filename":"Plastic-Free-Banner-Desktop.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1593426635631,"key":"49376362611\/1593426635631\/Plastic-Free-Banner-Desktop.jpg","scope":"49376362611","handle":"1593426635631","src":"https:\/\/cdn.accentuate.io\/49376362611\/1593426635631\/Plastic-Free-Banner-Desktop.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/49376362611\/1593426635631\/Plastic-Free-Banner-Desktop.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F49376362611%2F1593426635631%2FPlastic-Free-Banner-Desktop.jpg%3Fv%3D0\u0026c_options=","width":1440,"height":495,"aspect_ratio":2.909090909090909}]],"mobile_image":[[{"filename":"Plastic-Free-Banner-Mobile.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1593426636369,"key":"49376362611\/1593426636369\/Plastic-Free-Banner-Mobile.jpg","scope":"49376362611","handle":"1593426636369","src":"https:\/\/cdn.accentuate.io\/49376362611\/1593426636369\/Plastic-Free-Banner-Mobile.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/49376362611\/1593426636369\/Plastic-Free-Banner-Mobile.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F49376362611%2F1593426636369%2FPlastic-Free-Banner-Mobile.jpg%3Fv%3D0\u0026c_options=","width":800,"height":960,"aspect_ratio":0.8333333333333334}]],"text_color":["#ffffff"],"title":["We're proud to be \u003cbr\/\u003e100% plastic-free "]}, "title_w_description": {"background_color":["#ffffff","#f9f9f9"],"block_order":["2","4"],"description_html":["\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eThe Problem with plastic is multi-faceted. It comes down to how it\u0026rsquo;s made, how it\u0026rsquo;s disposed of and what happens to it afterwards.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003ePlastic production has a huge carbon footprint and is manufactured using massive amounts of oil or natural gas and energy. On average, the initial production process produces about 6kg of CO2 per 1kg of plastic.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eThe process also places enormous demands on our limited global supply of accessible and usable water. We can use only 0.3% of all water on Earth, yet one HDPE 350 ml bottle^ \u0026ndash; the size of a typical bottle from the supermarket - requires 700ml of water to make. Across 6.5M bottles - the amount we\u0026rsquo;ve saved from entering landfill, so far - that equates to over 16,250,000L of water. That\u0026#39;s enough to fill more than 6 Olympic swimming pools. \u0026nbsp;\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003e\u003cimg src=\"https:\/\/cdn.accentuate.cloud\/images\/25790520\/Our-Story-The-Plastic-Problem.png?v=1589433369045\" class=\"fr-fic fr-dib\"\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eThat water wasted doesn\u0026rsquo;t include that contained in the typical list of ingredients. The average bottle of shampoo is diluted with up to 60% water. For conditioner, it\u0026rsquo;s around 90%. Why waste that precious resource when you\u0026rsquo;re using these products in a room full of it?!\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eOnce the product has been used, that plastic bottle must go somewhere. Only 9% of plastic is recycled worldwide and \u003ca href=\"https:\/\/www.unenvironment.org\/interactive\/beat-plastic-pollution\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cu\u003e\u003cstrong\u003ewe produce about 300 million tonnes of plastic waste annually\u003c\/strong\u003e\u003c\/u\u003e\u003c\/a\u003e. Each year, wash off from landfill or improper disposal means 8 million tonnes of plastic ends up in the ocean. That\u0026rsquo;s a full dump truck, every minute.\u0026nbsp;\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eEven in ideal conditions your plastic shampoo bottle will take hundreds and hundreds of years to begin to degrade. The most conservative estimates predict it will break up (not down) after 400 years into something that\u0026rsquo;s arguably even worse. These are microplastics - teeny, tiny fragments of plastic and they\u0026rsquo;re everywhere - our oceans and almost all species of fish have been found to contain traces. The synthetic debris has even made its way into our water supply.\u0026nbsp;\u003c\/p\u003e\u003ch3 dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eWe need to ditch single-use, disposable plastic and one of the easiest changes you can make is to switch to solid bars in plastic-free packaging.\u003c\/h3\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003e\u003cspan style=\"font-size: 9px;\"\u003e^ Petrochemical derived HDPE (high density polyethylene) is the most common packaging material in the industry.\u003cbr\u003e* Source:\u0026nbsp;\u003c\/span\u003e\u003ca href=\"https:\/\/www.unenvironment.org\/interactive\/beat-plastic-pollution\" rel=\"noopener noreferrer\" target=\"_blank\"\u003e\u003cspan style=\"font-size: 9px;\"\u003eunenvironment.org\/interactive\/beat-plastic-pollution\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","\u003ctable style=\"width: 100%;\"\u003e\u003ctbody\u003e\u003ctr valign=\"top\"\u003e\u003ctd style=\"width: 30%;\"\u003e\u003ch3 style=\"text-align: center;\"\u003eNo landfills needed\u003c\/h3\u003e\u003cdiv style=\"text-align: center;\"\u003eOur packaging, shipping boxes and padding are free from laminates and plastic (including our packing tape), which means they can go straight into the home compost and will disappear in a matter of months.\u003c\/div\u003e\u003cdiv data-empty=\"true\" style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\u003c\/td\u003e\u003ctd style=\"width: 5%;\"\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 30;\"\u003e\u003ch3 style=\"text-align: center;\"\u003eMade in NZ from renewable forests\u003c\/h3\u003e\u003cp style=\"text-align: center;\"\u003eNo ancient rainforests were harmed in the making of these boxes. They’re made in NZ from PEFC-certified paper stock from sustainably sourced forestry.\u003c\/p\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 5%;\"\u003e\u003cbr\u003e\u003c\/td\u003e\u003ctd style=\"width: 30%;\"\u003e\u003ch3 style=\"text-align: center;\"\u003eFree of chlorine and acid\u003c\/h3\u003e\u003cp style=\"text-align: center;\"\u003eIt takes water to make paper, so when the wastewater gets pumped out, we want to make sure it’s as clean as possible. Even trace chlorine in water can pollute waterways and make fish sick.\u003c\/p\u003e\u003cbr\u003e\u003c\/td\u003e\u003c\/tr\u003e\u003c\/tbody\u003e\u003c\/table\u003e\u003cp style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/p\u003e\u003ch2 style=\"text-align: center;\"\u003eWhen you #giveupthebottle you’re stopping plastic from clogging the ocean, and avoiding those harsh chemicals.\u003c\/h2\u003e"],"text_color":["",""],"title":["The Problem with Plastic",""]}, "comparison_block": {}, "image_with_text": {"description_html":["\u003cp\u003eNo plastic, no laminate, no chlorines. Our packaging goes to the very heart of what Ethique stands for. Our solid bars are designed to do away with water, and with it, the plastic bottles.\u003c\/p\u003e\u003cp\u003eBut just swapping out plastic for paper isn’t good enough – paper production can come with a raft of other environmental concerns too. For example, it can be a massively water intensive process, using between 300-400kgs of water per kilo of paper. We considered this factor when designing our packaging to make it as earth friendly as possible. Comparatively, our production uses just 10-25kg of water per kilo as it’s recirculated and recycled.\u003c\/p\u003e\u003cp\u003eAll orders placed from \u003ca href=\"\/\/ethique.com\"\u003e\u003cu\u003e\u003cstrong\u003eethique.com\u003c\/strong\u003e\u003c\/u\u003e\u003c\/a\u003e are shipped plastic-free, in a cardboard box, with paper '\u003cem\u003ebubble wrap'\u003c\/em\u003e, all sealed with paper tape.\u0026nbsp;\u003c\/p\u003e","\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eYou heard that right. We’ve stuck to our no-landfill guns, even when it came to creating something you’ll keep for a long time.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003eWhile there are lots of ways to store our bars, our in-shower containers are specially designed for the purpose of storing your shampoo and conditioner bars. We hope you never throw them away, but if you do, they can go straight into your compost – they’re made with those renewable superstars, bamboo and cornstarch.\u003c\/p\u003e\u003cp dir=\"ltr\" style=\"line-height:1.38;margin-top:12pt;margin-bottom:12pt;\"\u003e\u003cstrong\u003ePro tip:\u0026nbsp;\u003c\/strong\u003eto keep our in-shower containers in tip-top shape; we recommend that the container is washed at least once a month with warm soapy water and dried thoroughly.\u0026nbsp;\u003c\/p\u003e"],"image":[[{"filename":"Plastic-Free-Compostanle-Packaging.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1593426636871,"key":"49376362611\/1593426636871\/Plastic-Free-Compostanle-Packaging.jpg","scope":"49376362611","handle":"1593426636871","src":"https:\/\/cdn.accentuate.io\/49376362611\/1593426636871\/Plastic-Free-Compostanle-Packaging.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/49376362611\/1593426636871\/Plastic-Free-Compostanle-Packaging.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F49376362611%2F1593426636871%2FPlastic-Free-Compostanle-Packaging.jpg%3Fv%3D0\u0026c_options=","width":700,"height":700,"aspect_ratio":1}],[{"filename":"Plastic-Free-In-Shower-Container.jpg","mime_type":"image\/jpeg","media_type":"image","alt":"","id":1593426637163,"key":"49376362611\/1593426637163\/Plastic-Free-In-Shower-Container.jpg","scope":"49376362611","handle":"1593426637163","src":"https:\/\/cdn.accentuate.io\/49376362611\/1593426637163\/Plastic-Free-In-Shower-Container.jpg?v=0","original_src":"https:\/\/original.accentuate.io\/49376362611\/1593426637163\/Plastic-Free-In-Shower-Container.jpg?v=0","cloudinary_src":"https:\/\/images.accentuate.io\/?image=https%3A%2F%2Fcdn.accentuate.io%2F49376362611%2F1593426637163%2FPlastic-Free-In-Shower-Container.jpg%3Fv%3D0\u0026c_options=","width":700,"height":700,"aspect_ratio":1}]],"image_position":["left","right"],"order":["3","5"],"title":["Clever little bars - the complete package(ing)","100% Plastic-free in-shower storage containers"]}, "paragraph": {} } }