Almost 200 million plastic lip balm tubes are binned every year and the vast majority are never recycled. So, we think lips need a shake-up.

We've created a range dedicated to doing good; for the planet, for people and of course, for your lips.

Do good for your lips – Juicy is our sweet, yet citrusy lip balm scented with pink grapefruit and vanilla. Juicy hydrates, smooths and nourishes lips, banishing flakes with moringa, castor and jojoba oils alongside loads of cocoa butter. On application of our lip balms, 94% of testers found an immediate improvement in the appearance of dry lips! Juicy is so good, you'll never forget where you left it.

Do good for the planet – 100% plastic-free, home compostable packaging (yes, the tube!).

Do good for people - Carefully crafted with luxurious fairly traded sustainable ingredients from Rwanda, Ghana and Samoa to help support farming cooperatives (predominantly women-owned) in these regions. Direct trade ensures that local growers receive stable prices and, reliable income which means in turn they are better able to look after their community and their environment.

Learn more about our new lip balms here.

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100% of testers found Ethique lip balms soothe and soften dry lips
Creamy texture & glides on to lips easily
Non-sticky formulation
Great value - 2x typical lip balms
Home-compostable packaging
94% of testers agreed that lips look supple and healthy-looking when using our lip balms