The beauty industry produces over 120 billion units of plastic packaging every year. Most ends up in landfill or the ocean. Traditional shampoos are roughly 80% water - you're paying to ship water in a plastic bottle that takes 450 years to decompose. One Ethique shampoo bar replaces three plastic bottles of liquid shampoo. Multiply that across a year's worth of washes and the environmental impact adds up. We've saved over 25 million plastic bottles from landfill so far. Zero waste packaging, concentrated formulas, same results.

No. Soap bars are made through saponification - mixing fats with lye. They're alkaline, which can leave hair dull and tangled. Shampoo bars are formulated like traditional shampoos, just without the water. Our solid shampoo bar uses gentle surfactants at a pH balanced for hair and scalp. No harsh chemicals, no waxy residue. Solid bars that perform like the liquid version, minus the plastic.

Plant-derived ingredients, responsibly sourced. We use coconut oil for nourishment, castor oil for strengthening, shea and cocoa butters for moisture. Our raw materials come from verified sustainable suppliers - including women's cooperatives in Samoa, Ghana, and Rwanda. We skip sulfates, parabens, and silicones. Are they 100% natural ingredients? Close. Everything is naturally derived or nature-identical, formulated to actually work. We don't believe "natural" should mean ineffective.

Yes. We've developed a wide range for different concerns. Oily hair that needs deep cleansing without stripping. Dry or curly hair that drinks up moisture. Damaged hair that needs protein repair. Scalp health issues like flaking and irritation. Sensitive skin that reacts to fragrance. Color-treated hair that can't handle sulfates. We even have a purple shampoo bar for blonde and grey tones. Each shampoo and conditioner bars duo targets something specific - Volumising for fine hair, Curl-Defining for coils, Hydrating for parched strands, Strengthening for hair growth concerns. Pick the one that matches what your hair actually needs.

Very. They lather, rinse, and perform like any liquid - just in a different format. One bar lasts 2-3 months of regular washing. They're travel size by nature - no liquid restrictions, no leaking bottles in your bag. Your shower routine stays the same: wet, lather, rinse. Over 50,000 five star reviews from people who made the switch and stuck with it. Hair care and personal care products don't need to come in plastic to work well.