Impact
Gift Cards
Store Locator
Blog
Love the bar, don't love the new, smaller size
I've been using the curly conditioner bar for about two years now, both as a conditioner and as a co-wash. I like the product, but I'm frustrated by the repackaging and by the reduction in size. My old bar lasted about 7 months. The new bar is significantly smaller and has only lasted 3 months. It's frustrating to have a product drop so much in size while staying at the same price point, particularly something I use so often. For curly hair, it would almost be better to make the conditioner the large bar and the shampoo the small bar. I don't need such a huge bar of shampoo, when I only shampoo my hair once per week.
Ethique
Thanks so much for your review, Susan—and for being a long-time fan of the Curl-Defining Conditioner. We really appreciate your ongoing support and your thoughtful feedback.
You’re absolutely right that the new bar is smaller than the original Curliosity. We made this change for two key reasons:
First, the original bar was sized like a shampoo because it was previously positioned as both a conditioner and co-wash. With our latest update, we've focused on creating a dedicated hydrating, nourishing conditioner for curls and coils, rather than a hybrid product.
Second, having both the shampoo and conditioner in the same shape caused a lot of confusion in-shower—so we’ve now aligned all of our conditioners to the same shape and size for easier identification and use.
We know this size shift can be frustrating—especially for those who use conditioner more frequently than shampoo—and we’ve passed your feedback along to our product team. Your insights are incredibly helpful as we continue to grow and refine our curly hair offerings. 💚
