STRENGTHENING Anti-Thinning Shampoo Bar, image 1
205% increase in immediate volume after one wash* Clincally tested

3X stronger after one wash ** clincally proven when used with Volumising Solid Conditioner as a system.

Smells like light + fresh peppermint
Before

Thin
Brittle
Weak

After 8 weeks
Fuller looking
stronger
fortified
Stronger, Fuller-looking hair after just one wash*

*No really. Clinically proven to increase in immediate volume by 205%
Density-boosting ingredients 

Amino acids sourced from hydrolyzed quinoa, helps support elsticity, shine, and strend strength

Rosemary & peppermint oil known to promote bloodflow at the root & enhance scalp micro-circulation

Biotin supports keratin production, boosts elasticity, and helps strengthen weak hair follicles
Made with Amino Acids

Why you'll love it

Strengthens strands with hydrolyzed quinoa, a complete protein complex

Boosts elasticity, shine, and overall resilience

delivers deep moisture and lasting hydration for every porosity level
Made with Rosemary extract 

why you'll love it 

stimulates scalo 
micro-circulation to promote hair growth 

fortifies hair follicles 

Hydrates scalp dryness for a healthier hair foundation
Ultra concentrated formula 

only the good stuff 

solid shampoo 0% water = liquid shampoo 80% water

1 solid shampoo = 3 liquid bottled * 

*based on 220 ml shampoo bottles
Light lather

Easy to use = hold 

Wet bar and hair 

Massage directly on scalp 

Rinse completely 

Pro tip > leave on for a few minutes longer to allow the ingredients to work a little harder!
The bar for you 

Repairing 
For damaged hair 
moothings spli ends, great for thirsty damaged locks 
formulated with rice protien, mango seed butter, and shea butter

Volumising 
For fine, flat hair
Adds volume at the root, stat
Formulated with caffeine, biotin, vitamin B5

Strengthening 
For thin, brittle hair
Boosts hair density & addresses integrity, root to tip
Formulated with Amino Acids
Rosemary extract, and Biotin

STRENGTHENING Anti-Thinning Shampoo Bar

for thinning, brittle hair
Sale price$14.00 Regular price$17.00
Save 18%
4.9
Rated 4.9 out of 5 stars
38 Reviews

A strengthening shampoo bar that fortifies strands and boosts density for visibly thicker, fuller-looking hair after one wash.

Sizes:
Quantity Limited to 5

This solid shampoo helps defend against breakage, shedding, and fallout for stronger, fuller-looking hair after one wash and over time. A concentrated blend of Amino Acids, Rosemary, Biotin, and Peppermint oil works to support strand strength, resilience, and elasticity while helping create the optimal environment for healthy hair growth.  Suitable for colour-treated hair.

  • 205% increase in immediate volume
  • 3X stronger after one use*
  • Reduce breakage by up to 70%*

*Clinically proven when used with Volumising Solid Conditioner as a system.   

Net weight: 3.9oz / 110g

205% increase in immediate volume* 

3X stronger after one use** 

Reduce breakage by up to 70%**  

*Clinically tested. 

**Clinically proven when used with Volumising  Solid Conditioner as a system.   

Amino Acids - Support elasticity, shine, and strand strength from the inside out, powered by a complete protein sourced from hydrolyzed quinoa.

Rosemary Extract - Stimulates scalp blood circulation and fortifies follicles to promote optimal scalp health for hair growth.

Biotin - Supports keratin production, helping to strengthen and increase hair thickness, while reducing hair fall and breakage.

Peppermint Oil - Enhances blood flow to the scalp, while cooling, contributing to stronger, thicker hair strands from the root.

Scent profile: A light, fresh and cooling peppermint.

Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Coconut Acid, Glycerine, Betaine, Brassica Alcohol, Butyrospermum Parkii (Shea) Butter, Behentrimonium Methosulfate, Theobroma Cacao (Cocoa) Seed Butter, Sodium Isethionate, Aqua (Water), Guar Hydroxypropyltrimonium Chloride, Lactic Acid, Benzyl Alcohol, Sodium Chloride, Mentha Piperita (Peppermint) Oil, Helianthus Annuus (Sunflower) Seed Oil, Menthol¹, Biotin, Chenopodium Quinoa Seed Extract, Dehydroacetic Acid, Rosmarinus Officinalis (Rosemary) Leaf Extract, Citric Acid, Sodium Benzoate, Potassium Sorbate, Limonene¹, Mica, Titanium Dioxide (CI 77891), Chromium Oxide Greens (CI 77288). ¹Component of essential oils.

Easy to use: Wet hair and bar. Massage bar directly onto scalp and work into a soft lather with hands. Rinse completely, following  your Ethique conditioner. 

Pro Tip: Massage the bar directly onto your scalp to help boost micro-circulation. Leave it on for a few minutes to allow the nourishing ingredients to absorb and enjoy an extra moment for yourself.

Keep dry and away from direct water between uses. Store with ample airflow and drainage for best results. Check out our storage options!

Results in ONE WASH

Effective, Clean, and Ethical Haircare
Effective, Clean, and Ethical Haircare

FAQ

Rosemary extract increases blood flow to your scalp. More circulation means hair follicles get better access to nutrients. Biotin (vitamin B7) works on keratin production, reinforcing the structure of each strand so it's less likely to break when you brush or style. Hydrolyzed quinoa is a complete protein with all nine amino acids, so it's repairing existing damage while protecting fine strands from future breakage. The peppermint oil stimulates blood flow too, and it gives your scalp that cooling, tingly feeling when you wash. Clinical testing backs this up: hair becomes 3× stronger after one use, breakage drops by 70%. These key ingredients aren't padding. They're working.

Daily washing works for most people. The formula cleans without being harsh, important when hair's breaking easily. Some prefer every other day if their hair runs very dry. Personal call. The peppermint gives that tingly feeling on your scalp. Wakes things up. Can feel intense if you have a sensitive scalp, so it's better to start conservatively especially if it's your first time with this kind of formula. This isn't like those volumizing liquid shampoos that strip everything out and leave your hair squeaky. Pair it with a conditioner bar. The shampoo does the strengthening work, the conditioner handles moisture for your specific hair type.

It addresses scalp health, not the hormones themselves. Postpartum shedding, thyroid issues, menopause—those are internal problems no shampoo bar can solve. What this does is stop the hair you still have from breaking. When you're already losing more than usual, breakage makes things look dramatically worse. This formula strengthens individual strands and cuts breakage by 70%, so you're keeping more of what's growing. The rosemary and biotin improve scalp health and support new hair growth over time. Sudden or severe hair loss? Talk to a doctor. Could be something else going on that needs medical attention. Use this as part of your hair care routine. Not the entire solution. It helps, but it's one piece.

Dry storage is key. The bar needs to dry between uses or it'll dissolve too quickly. Any shampoo bar sitting in water or on a wet ledge dissolves faster. Use something with drainage—a dish with slots, a soap saver bag, a tin with ventilation holes. After washing, put the bar somewhere it can dry completely before you use it again. Traveling? Let it dry all the way before you pack it, or it turns into mush in your bag. Your first bar will probably surprise you—stored properly, it lasts as long as three bottles of bottled shampoo. Maybe 80 washes depending on hair length. Toss it in the shower and leave it in a puddle? You'll burn through it fast. Small effort, noticeable difference.

4.9
Rated 4.9 out of 5 stars
Based on 38 reviews
Total 5 star reviews: 36 Total 4 star reviews: 2 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
38 reviews
  • Chloe H.
    Flag of United States
    Verified Buyer
    I recommend this product
    Age Range 35 - 44
    My hair texture Medium
    My hair shape Wavy
    My curl type 2C
    My oil production Dry
    Rated 5 out of 5 stars
    30 minutes ago
    Smells good, feels better

    I’m so excited for this shampoo. I have been using the curly hair shampoo and conditioner bars for years, but I’ve noticed lately that my hair is thinning. I can tell after just three uses that I have less hair coming out in my comb. In combination with the smoothing conditioner bar, my curly hair is still soft and smooth. I plan to alternate the two shampoos.

  • Becky C.
    Flag of New Zealand
    Verified Buyer
    I recommend this product
    Age Range 45 - 54
    My hair texture Fine
    My hair shape Curly
    My curl type 3A
    My oil production Moderate
    Rated 5 out of 5 stars
    17 hours ago
    Works great!

    My hair is curly, fine, thinning and tends toward frizzy and sometimes limp. I really notice the difference with this. I now mix this with the curl shampoo and conditioner and it gives a good volume boost.

  • Christina
    Flag of United States
    Verified Reviewer
    I recommend this product
    Age Range 35 - 44
    My hair texture Fine
    My hair shape Wavy
    My curl type 2B
    My oil production Moderate
    Rated 4 out of 5 stars
    Yesterday
    Helped with pregnancy hair loss

    I'd been dealing with hair loss before pregnancy, and even after becoming pregnant. This bar has definitely helped! I've noticed significantly less hair in the drain after a shower, and I can tell I've got new growth coming in as well. I use this bar as a combo with the Everyday Shine shampoo, since I have thick hair and struggle to get my roots clean with really low-lather bars like the strengthening bar. So I use the Strengthening one on my roots and follow up with the Everyday Shine on the rest of my scalp and hair. I've been happy with it so far! The Strengthening bar has a minty smell that's nice but not overpowering.

  • Anne B.
    Flag of New Zealand
    Verified Buyer
    I recommend this product
    Age Range 65+
    My hair texture Medium
    My hair shape Straight
    My oil production Moderate
    Rated 5 out of 5 stars
    Yesterday
    Strengthening Anti-Thinning Shampoo Bar

    At last I have found a replacement for Oaty Delicious.

  • Margaret t. M.
    Flag of New Zealand
    Verified Buyer
    I recommend this product
    Age Range 65+
    My hair texture Medium
    My hair shape Straight
    My oil production Moderate
    Rated 5 out of 5 stars
    1 week ago
    Shiny

    This is a lovely shampoo creamy rich and leaves my hair shiny.