TROPICAL MANGO Natural Deodorant

Just as effective as the other deodorants but with a cheerful fruity mango scent. Once on, the scent doesn’t linger as long as some of the other deodorants (vanilla & lavender/fresh cotton) so doesn’t compete with other fragrances you might choose to wear. As with the others, doesn’t stop the sweating but does stop the stinking!

New packaging & rebranding is good, with two exceptions. Firstly the sticker seal tears the outer layer off the container, spoiling the effect of the sleek new holder, unlike the stickers on the old boxes. A minor aesthetic issue not worth losing a star over, just feedback.

Secondly, I could be mistaken but I’m sure the old deodorants were 100gm - so nearly a third more than these new 70gm ones. A fact not mentioned in the rebrand marketing strangely enough! I get that costs rise, but for Ethique to succumb to shrinkflation without transparency about it is a bit disappointing, tbh. It means a deodorant that used to be quite pricey but fairly long lasting is now quite pricey and will definitely not last as long… Had there been transparency about rising costs of ingredients, manufacturing etc, this would have been an easier pill to swallow.

As it stands, I’ll continue to buy (for now) as it’s my preferred product, but please consider that many of us loyal customers are loyal because of the values of the company- including transparency.