I can't recommend Ethique enough to everyone in my life, lol. Big fan of the shampoos. I bought this deodorant from MOM's Organic Market (small USA chain) earlier this year. Am so in love with it. I'm a young woman who wasn't introduced to good hygiene options and I'm so glad I found this one on my own.
I'm pretty impatient with the beauty industry with expensive products that don't work. This product works. The instant I apply it, all the odor is gone, and I only need a thin layer too. I don't wish I was exaggerating.
The scent is faint but pleasant, perfect for people with strong sensory sensitivities (like me). If you like the smell of forests, this is for you. I've never had skin irritation issues. It comes in a completely paper cylindrical package, which is satisfying to the touch as well.
I'm not an active person and I don't go to big social events, so my usage rate if minimal, like once every few days when I somehow break a sweat. I can't speak to how it holds up for intense activities, but it does last hours with my lifestyle, which is usually all I need. Would buy 100x if I even needed it that much.