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"object" : {"content": "\u003cimg alt=\"\" src=\"\/\/cdn2.shopify.com\/s\/files\/1\/0038\/4886\/3793\/files\/Ethique_-_20_percent_profit_to_charity_1756d52e-448e-4732-820e-2d9b4ca1e8a8_medium.jpg?v=1563164496\" style=\"float: right;\"\u003e\n\u003cp\u003eWe have committed to donating 20% of our profit (or 2% of sales) to charity every year. We support several charities on an ongoing basis alongside 'adopting' several animals to help pay for their care.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eProtecting this beautiful planet\u003c\/b\u003e \u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur concern for the environment extends beyond plastic. The cosmetics and beauty industries contribute to deforestation, habitat loss and and pollute waterways with plastic, threatening the existence of so much wildlife. They also barbarically test on animals, and use products made from animals. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBasically, cosmetics and beauty can be horrible to animals, so we’re trying to off-set that just a bit. We support a range of charities and groups working to create a better world, and each year we donate \u003cstrong\u003e20% of our profits\u003c\/strong\u003e to incredible conservation, animal welfare and environmental groups.\u003c\/span\u003e\u003c\/p\u003e\n\u003cb\u003eTransparency every step of the way\u003c\/b\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe work closely with cooperatives around the world, supporting their communities and helping them protect their environment by paying them a fair price for their product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/ethiqueuk.myshopify.com\/pages\/honest-trading-samoan-coconut\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur coconut oil comes from Women in Business Development in Samoa.\u003c\/span\u003e\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/ethiqueuk.myshopify.com\/pages\/honest-trading-moringa\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe work with Asili Oils to source fair trade moringa oil from Rwanda.\u003c\/span\u003e\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/ethiqueuk.myshopify.com\/pages\/honest-trading-cocoa-butter\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur cocoa butter comes from either Ecuador or the Dominican Republic, from farming cooperatives.\u003c\/span\u003e\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/ethiqueuk.myshopify.com\/pages\/honest-trading-babassu-cupuacu\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ePlantus provides our fair trade babassu and cupuacu oils from South America.\u003c\/span\u003e\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis ensures fair and equal pay for all employees and minimal waste in the process.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003ePartners\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"s1\"\u003eWe’re also proud supporters of HUHA and World Animal Protection in here – more to come on that!\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"s1\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"float: left;\"\u003e \u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0038\/4886\/3793\/files\/Ethique_-_Who_we_support_fb94f040-5eb4-4ba2-9890-4386b7e99b44.jpg?v=1568199303\" alt=\"\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable class=\"hidden\" height=\"350\" style=\"width: 464px;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 108px;\"\u003e Featured Image\u003c\/td\u003e\n\u003ctd style=\"width: 342px; text-align: left;\"\u003e\u003cimg alt=\"featured\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0021\/6301\/5798\/files\/Ethique-How-Do-We-Support.jpg?v=1528403888\" style=\"float: none;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e" },
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},{
"url" : "\/pages\/our-ingredients",
"title" : "Our Ingredients",
"handle" : "our-ingredients",
"object" : {"content": "\u003cp\u003e\u003cspan\u003eEvery Ethique bar is made with 100% naturally derived ingredients. This means that each delicious smelling, clean-scrubbing beauty bar is free from parabens, petroleum by-products, palm oil (and its derivatives), synthetic fragrances, formaldehyde donors and other ingredients we just don’t think you should put on your body.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp class=\"p1\"\u003eThis means if you shop Ethique, your skin, hair and body are glowing from products that are:\u003c\/p\u003e\r\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\r\n\u003cli\u003e\u003cspan\u003ePlastic free (of course!)\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan\u003ePlant-based and vegan (well-suited to any type of bathroom shelf)\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan\u003eFairtrade (kind on the planet and the people who make our bars)\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003eCruelty free\u003c\/li\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003eWant to know more? Scroll below to read more about all the natural ingredients using their superpowers to work magic on your skin:\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003ctable class=\"hidden\" height=\"335\"\u003e\r\n\u003ctbody\u003e\r\n\u003ctr\u003e\r\n\u003ctd\u003e Featured Image\u003c\/td\u003e\r\n\u003ctd\u003e\u003cimg alt=\"featured\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2579\/0520\/files\/Ethique-Ingredients.jpg?v=1542168694\"\u003e\u003c\/td\u003e\r\n\u003c\/tr\u003e\r\n\u003c\/tbody\u003e\r\n\u003c\/table\u003e" },
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},{
"url" : "#",
"title" : "Sustainability",
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"url" : "\/pages\/sustainability",
"title" : "Sustainability",
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"object" : {"content": "\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eTo us, sustainability is everything. We don’t take it lightly when we say our goal is to become the world’s most sustainable cosmetics company. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e\u003cstrong\u003eClimate Neutral:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eEvery year, we offset our carbon emissions through climatefriendly.com. Why? With climate change a massive threat to everything on Earth, we simply \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003ehave\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e to lower our global emissions. By offsetting ours, we are supporting sustainable forestry in Australia which acts as a carbon sink. How can you help? Ride your bike instead of driving your car when you can, lessen your meat intake \u0026amp; turn off appliances at the wall when not in use. Join the movement and encourage oil companies to #keepintheground. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\n\u003cspan\u003e\u003cstrong\u003eVegan Ingredients:\u003c\/strong\u003e\u003c\/span\u003e \u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAnimal agriculture is regarded (surprisingly) as the driving force for climate change. Farming animals produces up to 24% of global carbon emissions, whereas transport accounts for 14%. Not only that, but deforestation to produce more space and more food for animals, is resulting in the loss of 1-2 acres of rainforest every minute. Quite frankly, this is unsustainable. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor this reason, and for animal welfare issues of course, we don’t use any animal derived ingredients in any of our products. All products are vegan and always will be.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e\u003cstrong\u003eReducing water use:\u003c\/strong\u003e \u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eUp to 90% of a typical conditioner can be water, doesn’t that seem ridiculous? We thought so, which is why we removed water and plastic bottles in favour of packaging functional ingredients in a bar form.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWater shortages are expected to seriously impact 2 billion people by 2025. 30% of the wells in India are abandoned due to contamination or depletion. Only 0.3% of the water on earth is accessible or usable to us, so why waste this in your personal care products, particularly when you are already showering in water. Help the movement for sustainability by buying solid beauty bars.\u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach bar you use is the equivalent to at least three bottles of the equivalent. This means on average, every bar saves just under 1L of water. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e\u003cstrong\u003eSustainable ingredients (ie palm):\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWe are very aware of the ingredients we use in our products and select them carefully. All our ingredients must fit three criteria before we consider using them; \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHealthy \u0026amp; safe to use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCruelty free \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSustainably produced.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThe latter means we go to great lengths to ensure the ingredients we use don’t deplete the environment they are grown in, thereby ensuring sustainability. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePalm oil is currently in the media as the biggest ingredient to avoid due to the havoc it is wreaking on the environment in Indonesia \u0026amp; Malaysia. This is certainly true, although the issue isn’t totally cut and dried. Palm is the most efficient oil on the planet, requiring ¼ of the land and water to produce the same amount of coconut oil. Palm demand is growing and as a result deforestation, fires and habitat loss is occurring at an unprecedented level.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe RSPO (Roundtable for Sustainable Palm Oil) aims to solve this problem, but as yet, the process isn’t perfect. Palm production is vital for the local communities so a boycott harms them unnecessarily, but until the certifications are airtight, we won’t use palm in any form. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf we change this stance, we will be working directly with a small producer, as we do our cocoa butter \u0026amp; coconut oil, to ensure they are paid a fair price and that the environment is protected, thereby ensuring sustainability. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e All our other ingredients must be renewable, non-petroleum sourced and naturally derived with minimal chemical processing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3\u003e\n\u003cspan\u003e\u003cstrong\u003eCompostable packaging \u0026amp; In-Shower Containers:\u003c\/strong\u003e\u003c\/span\u003e \u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAll our packaging is plastic free and compostable with no chemical coatings. This means all our boxes and labels will degrade in both the landfill or compost bin. You can also recycle them, though we’d prefer you to compost. To try it- bury them in your garden and watch them disappear over a few months.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe stock they are made of is also sourced from PEFC certified forests, ensuring the forests are logged without significantly impacting the surrounding environment, again ensuring sustainability. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable class=\"hidden\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 28.0797%;\"\u003eFeatured Image\u003c\/td\u003e\n\u003ctd style=\"width: 69.3841%; text-align: left;\"\u003e\u003cimg alt=\"featured\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/2579\/0520\/files\/Blueberry-Heart.jpg?14602148679989920468\" style=\"float: none;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e" },
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},{
"url" : "\/pages\/give-up-the-bottle",
"title" : "Plastic Free",
"handle" : "plastic-free",
"object" : {"content": "\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3\u003e\u003cimg src=\"https:\/\/cdn2.shopify.com\/s\/files\/1\/0038\/4886\/3793\/files\/Ethique_-_Plastic_Free_-_Plastic_Waste_1024x1024.jpg?v=1563334741\" alt=\"\"\u003e\u003c\/h3\u003e\n\u003ch3\u003e\n\u003cstrong\u003eBars, not bottles! \u003c\/strong\u003e\u003cstrong\u003eWhy did we #giveupthebottle? And why should you?\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003ch3\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cb\u003ePlastic is destroying the planet: \u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ePlastic is streaming into our oceans at an alarming rate – the equivalent of one dump-truck load per minute. By 2050, scientists estimate there will be more plastic in the ocean than fish. But don’t despair – we can all do something about it! Some of the biggest polluters are plastic bags, bottles and (maybe surprisingly) lip-balm tubes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShampoo and conditioner account for about 80 billion bottles per year. Even if they’re recycled, they are usually shipped offshore and left to languish because our recycling infrastructure is simply unable to keep up. If not, they go to landfill. Even worse, of course, are the ones that end up in our waterways. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBy our calculations, we’ve saved over 5 million plastic bottles from winding up in a landfill to date. By 2025, we aim to hit 50 million.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003cimg src=\"https:\/\/cdn2.shopify.com\/s\/files\/1\/0038\/4886\/3793\/files\/Bang_for_your_buck_-_Shampoo_and_Conditioner_Equivalent_1024x1024_f16f5f5a-cd1f-4445-a814-409b589ba8d9_1024x1024.jpg?v=1563335183\" alt=\"\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePaying for water is a total waste:\u003cbr\u003e\u003c\/b\u003eAn average bottle of shampoo or body wash can be made up of 80% water. Conditioner is even higher – about 95%. So basically, you’re paying for a big ol’ plastic bottle of water. That seems pretty unnecessary when there’s water in your shower already, right? \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur bars are concentrated, so a conditioner bar is equivalent to five bottles (or 1.7L) of liquid conditioner, usually lasting 6-8 months. Using one conditioner bar, instead of the equivalent 5 bottles, saves up to 5L of water. A lot of precious water is used to make each plastic bottle, not to mention the carbon produced mining and manufacturing them!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWe don’t need any nasty ingredients: \u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWe only use 100% naturally-derived ingredients and they are all biodegradable. No parabens, petroleum by-products, palm oil (and its derivatives), synthetic fragrances, formaldehyde donors or other nasty ingredients you often find in plastic bottles of shampoo, conditioner and moisturiser.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhen you #giveupthebottle you’re stopping plastic from clogging the ocean, and avoiding those harsh chemicals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCompostable packaging is beautiful and works perfectly:\u003cbr\u003e\u003c\/b\u003eWe ship our bars all over the world so they need to be packaged in something. We use cardboard with soy inks and no plastics or laminates, so they’re completely compostable at home. Even our in-shower containers are plastic-free. Made from bamboo fibres and cornstarch, they can go straight in your home compost.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eThe complete package(ing) \u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cb\u003eNo plastic, no laminate, no chlorine\u003cbr\u003e\u003c\/b\u003eOur packaging goes to the very heart of what Ethique stands for. Our solid bars are designed to do away with water, and with it, the plastic bottles. \u003c\/p\u003e\n\u003cp\u003eBut just swapping out plastic for paper isn’t good enough – paper production can come with a raft of other environmental concerns too. When designing our packaging, we took all those factors into account, to make it as earth-friendly as possible: \u003cbr\u003e \u003cbr\u003e\u003cb\u003eNo landfills needed \u003c\/b\u003e\u003cbr\u003eOur packaging, shipping boxes and padding are free from laminates and plastic (including our packing tape), which means they can go straight into the home compost and will disappear in a matter of months. \u003cbr\u003e \u003cbr\u003e\u003cb\u003eMade in NZ from renewable forests\u003c\/b\u003e\u003cbr\u003eNo rainforests were harmed in the making of these boxes. They’re made in NZ from PEFC-certified paper stock from sustainably sourced forestry.\u003cbr\u003e \u003cbr\u003e\u003cb\u003eChlorine and acid free \u003c\/b\u003e\u003cbr\u003eIt takes water to make paper, so when the wastewater gets pumped out, we want to make sure it’s as clean as possible. Even trace chlorine in water can pollute waterways and make fish sick.\u003cbr\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePlastic-free in-shower storage containers \u003c\/b\u003e\u003cbr\u003eYou heard that right. We’ve stuck to our no-landfill guns, even when it came to creating something you’ll keep for a long time. \u003cbr\u003eWhile there are lots of ways to store our bars,\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/ethiqueworld.com\/collections\/storage?gclid=Cj0KCQjw5J_mBRDVARIsAGqGLZAd60A2hmaIOg7ljXGMZNXAMGD6PhGorb4Tlgv1vAQ3ZTlGBGY_osYaAnWzEALw_wcB\"\u003eour in-shower containers\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eare specially designed for the purpose. We hope you never throw them away, but if you do, they can go straight into your compost – they’re made with those renewable superstars, bamboo and corn.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy pay for water?\u003c\/strong\u003e\u003cbr\u003eOur bars are concentrated, you add the water, not us. An average shampoo or bodywash can be made up of up to 80% water. Conditioner is even higher, at up to 95%. It doesn’t make sense to pay for water, package it in plastic bottles and use harsh chemicals to preserve it, when there is water in your shower already. \u003cbr\u003e \u003cbr\u003eA conditioner bar is equivalent to five bottles (350ml) of liquid conditioner, usually lasting 6-8 months. Using one conditioner bar, instead of the equivalent 5 bottles, saves up to 14L of water, which would be used in the manufacture of the plastic bottle and inside the conditioner itself. \u003c\/p\u003e\n\u003cp\u003eWhen you #giveupthebottle and move into solid products you are not only giving up plastic, but also saving water.\u003c\/p\u003e\n\u003cp\u003eSo far we have prevented over 4.3 million bottles, jars \u0026amp; tubes from being made and disposed of. By 2025, we aim to have hit 50 million. Join us. #giveupthebottle.\u003cbr\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ctable class=\"hidden\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeatured Image\u003c\/td\u003e\n\u003ctd\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"featured\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2579\/0520\/files\/Ethique_-_In_Use_-_The_Perfector_-_Dallas_2.jpg?v=1567734265\"\u003e\u003c\/div\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch3\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/h3\u003e" },
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"url" : "\/pages\/honest-trading",
"title" : "Honest Trading",
"handle" : "honest-trading",
"object" : {"content": "\u003cp\u003e\u003ciframe width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/81mGjweL9lU\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eSo what is Honest Trading and why does Ethique believe so strongly in it? Honest Trading (also known as Fair Trade) is about stable prices, decent working conditions and the empowerment of farmers and workers around the world.\u003c\/p\u003e\n\u003cp\u003eWe believe that by supporting farmers \u0026amp; producers directly and paying them a fair price, you not only get a better product, but their own environment is better protected as a result.\u003c\/p\u003e\n\u003cp\u003eIn other words it’s about supporting the development of communities to have more control over their futures, and better protect the environment where they live. Honest trade principles supports farmers and workers to gain greater revenues from business and through this they are empowered to control their lives. This approach is based on partnership and as such it embodies our B Corp principles. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFair prices back to communities \u003c\/strong\u003eNo big conglomerates are taking their cut, so families have more for education, healthcare and other essentials. \u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLess environmental impact \u003c\/strong\u003e\u003cb\u003e \u003cbr\u003e\u003c\/b\u003eWhen communities aren't struggling to survive, they are more inclined to look after their environment, rather than over-using and ultimately destroying their natural resources. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEconomic investment\u003c\/strong\u003e\u003cb\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/b\u003eHelps families learn the processes and buy equipment, then offers the support they need to succeed\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTrue transparency\u003c\/strong\u003e\u003cb\u003e \u003cbr\u003e\u003c\/b\u003eWe can visit these families and see the working conditions and farming practises for ourselves. \u003c\/p\u003e\n\u003cp\u003eThis approach is based on partnership with the producers, so embodies our B Corp principles. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhy Honest trade?\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003eHonest trade is about stable prices, decent working conditions and the empowerment of farmers and workers around the world. You know, basic stuff. \u003c\/p\u003e\n\u003cp\u003eWhen people aren’t subsisting day to day, it’s also easier to make choices that protect their businesses for the long term, like producing a higher quality product and taking steps to protect their local environment. Wins all around. \u003c\/p\u003e\n\u003ctable class=\"hidden\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 28.0797%;\"\u003eFeatured Image\u003c\/td\u003e\n\u003ctd style=\"width: 69.3841%; text-align: left;\"\u003e\u003cimg alt=\"featured\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0038\/4886\/3793\/files\/Ethique_-_Page_Header_-_Honest_Trading.jpg?46760\" style=\"float: none;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e" },
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"url" : "\/pages\/certified-palm-cruelty-free",
"title" : "Palm \u0026 Cruelty Free",
"handle" : "palm-cruelty-free",
"object" : {"content": "\u003ch3\u003e\u003cstrong\u003eAll Ethique products say N-O to palm oil and its derivatives - and we have the certificate to prove it.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv style=\"float: left;\"\u003e\u003cimg alt=\"Orangutan Alliance - Palm Oil Free\" src=\"\/\/cdn2.shopify.com\/s\/files\/1\/0038\/4886\/3793\/files\/Ethique---Organtan-Alliance-Certified-Palm-Oil-Free_large.jpg?v=1563160999\" style=\"float: left; margin-right: 20px; margin-bottom: 0px;\"\u003e\u003c\/div\u003e\n\u003cp style=\"float: left;\"\u003ePalm-oil use is environmentally devastating. The process of harvesting it is destroying ancient, native rainforest in Indonesia and Malaysia, displacing native people and pushing many species like tigers, orangutans, rhinos and elephants to the brink of extinction. \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhy this is so important.\u003cbr\u003e\u003c\/strong\u003eThe beauty and self-care industries have a lot to answer for. Palm is used to make most surfactants (foaming agents), fatty alcohols and acids (structuring agents). But there’s another way: sustainable olive, rice bran and coconut oils alongside sugar work beautifully. Who needs palm? \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhat exactly is palm oil?\u003cbr\u003e\u003c\/b\u003ePalm oil (and it's relative, palm kernel oil) is an oil derived from palm fruit. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhich products contain palm oil?\u003cbr\u003e\u003c\/b\u003eUgh. So, about half of all products in your local supermarket contain palm oil, or a derivative of it. Even peanut butter is often peanuts and palm – manufacturers like to sell the peanut oil separately. Nutella is almost two-thirds palm oil (blegh). It gets worse. Biscuits, crackers, chips, almost anything creamy, and anything fried, frozen or microwavable – they could contain palm oil. And it’s not always labelled clearly: as if it wasn’t unethical enough already, consumers are deliberately being misled. Sometimes you’ll see 'vegetable oil', ‘palmitate’ or some other version of palm oil in disguise.\u003c\/p\u003e\n\u003cstrong\u003e\u003cimg alt=\"\" src=\"\/\/cdn2.shopify.com\/s\/files\/1\/0038\/4886\/3793\/files\/Ethique-Deforestration_large.jpg?v=1563162442\" style=\"float: right; margin-left: 20px;\"\u003e\u003cbr\u003eWhy don't other companies just stop using it?\u003c\/strong\u003e \u003cbr\u003eBottom line: it’s cheap and easy.\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAnd it’s not as simple as calling for a boycott. Firstly, palm oil is about four times more efficient than its closest substitute, coconut oil. Secondly, it’s an essential source of income for many living in Malaysia and Indonesia. Many of these communities actually produce palm oil without wiping out great swathes of forest. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSustainable palm production is the best way forward, but it’s a massive challenge. It’s impossible to separate sustainable from unsustainable palm oil at the moment, and the current standards do not ban deforestation or the development of palm plantations (which are the real problems here). The Roundtable on Sustainable Palm Oil (RSPO) is trying to unite everyone in the palm-oil industry, and has developed a set of criteria for companies who want to be considered certified-sustainable in palm oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIt’s a step in the right direction, but to be honest, we’d rather just opt out of the whole thing until things improve. Ultimately, the real power of change lies in your hands and wallets.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhat can I do?\u003c\/b\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e Stop buying food and personal care products that contain palm.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003eSign a local petition \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eto clearly label palm oil on products. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e Lobby your government to step up and make palm oil \u003c\/span\u003e\u003ca href=\"https:\/\/www.mpi.govt.nz\/food-safety\/labelling-and-composition\/palm-oil-labelling\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003elabelling mandatory.\u003c\/span\u003e\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 400;\"\u003e Sponsor an animal through a charity like \u003c\/span\u003e\u003ca href=\"https:\/\/www.orangutan.org.au\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Orangutan Project\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-weight: 400;\"\u003e Express your disappointment to companies who use unsustainable, untraceable palm oil (hello, Facebook posts!) Encourage them to join the RSPO.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3 style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003cimg alt=\"No animal testing\" src=\"\/\/cdn2.shopify.com\/s\/files\/1\/0038\/4886\/3793\/files\/Ethique_-_Testing_on_humans_1024x1024.jpg?v=1563162872\" style=\"display: block; float: none; margin-left: auto; margin-right: auto;\"\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003eCruelty-free and vegan\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCosmetic animal testing is completely unnecessary these days. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor almost every test carried out on lab animals, there’s a kinder alternative. (For us, the alternative is our lovely human volunteers.)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eVegan ingredients, without exception\u003cbr\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eNot only does Ethique\u003c\/span\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003enot\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e test on animals, but we only use \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eingredients\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e that haven’t been tested on animals. We don’t take the sneaky route of getting another organisation to test on animals for us either. And we will never, ever change our stance on producing cruelty-free cosmetics.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis means we can’t sell our beauty bars in shops in China – their current legislation \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003erequires\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e animal testing. Thankfully, our Chinese fans can still buy from us online.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhat is cosmetic animal testing?\u003cbr\u003e\u003c\/b\u003eIt’s not nice to talk about, but we have to if we want to stop it. One of the most common experiments, known as draize testing, is when test solution is applied to the eye or skin of a lab animal (often a rabbit) and its effects observed for up to 14 days. It’s totally barbaric, and many scientists and organisations are calling for it to be phased out. In-vitro testing (meaning, in-glass) is a perfectly viable alternative. These tests are conducted on cells that have been grown and cultured in labs, not on live animals.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"\/\/cdn2.shopify.com\/s\/files\/1\/0038\/4886\/3793\/files\/Ethique_-_Peta_Cruelty_Free_Logo_medium.jpg?v=1563163162\" style=\"float: right; margin-left: 20px;\"\u003eOnce that’s done, we put a call out to our VIP human testers, and sometimes to a wider audience of our fans. They use the new product and report back to us, we study their feedback closely and make tweaks from there.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhat do we do instead?\u003cbr\u003e\u003c\/b\u003eWhen we are creating a product, we are thinking “non-irritating and gentle, but effective.” Our products still look and smell beautiful, but this is our guiding mantra. The first phase of product development also includes microbiological and stability testing (to make sure a product won’t go rotten in your bathroom).\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cb\u003eEthique is certified cruelty free by three independent organisations: SAFE, CCF AU and PETA.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCruelty-free cosmetics are the only cosmetics that make you feel good inside and out. A great way of finding out which other brands refuse to test on animals is through the SAFE app, or \u003c\/span\u003e\u003ca href=\"https:\/\/www.peta.org\/living\/personal-care-fashion\/these-companies-dont-test-on-animals\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ePETA’s cruelty free cosmetics list.\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ctable class=\"hidden\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 28.0797%;\"\u003eFeatured Image\u003c\/td\u003e\n\u003ctd style=\"width: 69.3841%; text-align: left;\"\u003e\u003cimg alt=\"featured\" src=\"\/\/cdn.shopify.com\/s\/files\/1\/0038\/4886\/3793\/files\/Ethique_-_Page_Header_-_Palm_oil_free.jpg?46760\" style=\"float: none;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e" },
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},{
"url" : "\/pages\/saving-water",
"title" : "Saving Water",
"handle" : "saving-water",
"object" : {"content": "\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cb\u003eReducing water use \u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eEveryone knows life needs water to survive. Every day you see water flow from the taps, fall from the sky, flow through rivers and lap against beaches, so it’s easy to take it for granted.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere’s actually lots less than you think. All that water in the oceans? That’s too salty. Most of the fresh water we need to survive is locked up in glaciers and snow-capped mountains.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAccess (to water) denied\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eJust 0.3% of the water on earth is accessible or able to be consumed by humans, and already it’s not enough. In India, 30% of wells have been abandoned due to contamination. By 2025, water shortages are expected to impact on 2 billion people – that’s two-thirds of the world’s population. What will happen? More sickness as people resort to polluted water. Wars, as people fight for water ownership.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eStarvation. It takes between 3,000 and 5,000L of water to produce 1kg of rice, and 900L for a kg of wheat. Meat and dairy use even more. Agriculture accounts for 70% of global water use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCan I make a difference?\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eYes. We can all do our part to reduce water shortages by using less water around the home, buying water-efficient appliances, cutting down on meat and dairy (or cutting it out entirely), and buying clothes second hand (cotton production uses\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eheaps\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003e \u003c\/span\u003eof water).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYou can also stop buying things in plastic bottles, starting with shampoo, conditioner and body wash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhich brings us to #giveupthebottle\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe’ve done a bit of maths, and worked out that every year it takes 132.8 billion litres of water just to make plastic shampoo and conditioner bottles. Since it takes 83 litres of water to make 500 grams of plastic, you’ve used twice as much water to\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003emake\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003e \u003c\/span\u003ethe bottle than actually ends up\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ein\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003e \u003c\/span\u003ethe bottle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThen, an average shampoo or body wash can be up to 80% water, so you’re essentially paying for packaged water (with chemicals to preserve it), when there’s already all that water in the shower. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur bars are super concentrated – one conditioner bar is equivalent to five 350ml bottles of liquid conditioner. So, by switching to beauty bars, you’re saving plastic bottles going to landfill, and the 5L or so of water it would take to make them in the first place. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTalk about feeling good inside and out!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\n\u003cstrong\u003eSo far, we’ve saved the earth from over\u003cspan\u003e 5\u003c\/span\u003e million bottles,\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eand by 2025\u003cspan\u003e \u003c\/span\u003ewe’re aiming to hit 50\u003cspan\u003e \u003c\/span\u003emillion.\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003ch3 style=\"text-align: center;\"\u003e#giveupthebottle and help us get there\u003c\/h3\u003e\n\u003ctable class=\"hidden\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 28.0797%;\"\u003eFeatured Image\u003c\/td\u003e\n\u003ctd style=\"width: 69.3841%; text-align: left;\"\u003e\u003cimg alt=\"featured\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0038\/4886\/3793\/files\/Ethique_-_Page_Header_-_Saving_Water_2.jpg?46760\" style=\"float: none;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e" },
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},{
"url" : "#",
"title" : "Bar Basics",
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"url" : "\/pages\/how-to-get-the-best-from-your-bars",
"title" : "How To Use",
"handle" : "how-to-use",
"object" : {"content": "\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"s1\"\u003eSwitching to solid beauty bars may seem wild, but we promise, it’s easy! To help, we’ve made a quick \u003c\/span\u003e\u003cspan class=\"s1\"\u003ehow-to list for any first timers.\u003c\/span\u003e\n\u003ctable class=\"hidden\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 28.0797%;\"\u003eFeatured Image\u003c\/td\u003e\n\u003ctd style=\"width: 69.3841%; text-align: left;\"\u003e\u003cimg alt=\"featured\" src=\"\/\/cdn2.shopify.com\/s\/files\/1\/2579\/0520\/files\/Ethique_-_Page_Header_-_How_to_use.jpg?22736\" style=\"float: none;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e" },
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"url" : "\/pages\/looking-after-your-bars",
"title" : "How To Store",
"handle" : "how-to-store",
"object" : {"content": "\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSwitching to solid beauty bars may seem wild, but we promise, it’s easy! To help, we’ve made a quick how-to list for any first timers.\u003c\/span\u003e\n\u003ctable class=\"hidden\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 28.0797%;\"\u003eFeatured Image\u003c\/td\u003e\n\u003ctd style=\"width: 69.3841%; text-align: left;\"\u003e\u003cimg alt=\"featured\" src=\"\/\/cdn2.shopify.com\/s\/files\/1\/2579\/0520\/files\/Ethique_-_Page_Header_-_How_to_store.jpg?22736\" style=\"float: none;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e" },
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},{
"url" : "\/pages\/faqs",
"title" : "FAQs",
"handle" : "faqs",
"object" : {"content": "\u003ch2\u003eProducts\u003c\/h2\u003e\n\u003ch3\u003eWhy should I go solid?\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eSo why should you get your hands on these little nuggets of goodness? Simple. Our bars are:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eKind to your body\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eOur bars contain little or no preservatives and oodles of pure ingredients like coconut oil, cocoa butter, kiwifruit seed oil and essential oils. We’ve got bars for oily, dry and sensitive skin \u0026amp; hair types. If you’re not sure where to start, check out the Which Bar? guide (below) or contact us.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eKind on your wallet\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eSolid bars last up to six times longer (depending on the product) than bottled products because they’re super-concentrated. You add the water – not us. Some of our customers have made a single bar last for up to twelve months!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eKind to the environment\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eWe use biodegradable ingredients and wrappers so our solid bars leave no trace. Use it up, enjoy it and wash away the dissolvable wrapper. No bottles, jars, lids and pump dispensers to throw away.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eKind of amazing!\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe smell, colour and feel of our solid hair, body and massage bars has to be experienced. From the sharp lemony Saint Clements to the smooth vanilla Wonderbar, there’s a delicious natural flavour for everyone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eTry them and put us to the test. We have a 100% money back guarantee- if you don't like your bar for any reason, send it back to us within 14 days for a full refund.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eHow do I choose a bar?\u003c\/h3\u003e\n\u003cp\u003eNot sure where to start? Let us help you discover which one of our clever little bars best fits your needs. \u003ca href=\"\/pages\/perfect-bar\"\u003eStart the quiz\u003c\/a\u003e.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3\u003e\u003cb\u003e\u003cspan\u003eWhy do I seem to be going through my bars quickly?\u003c\/span\u003e\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eDon’t hold the bar under water, or leave it wet or in pooled water, it will dissolve much faster, you only need a little amount of the product.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eDo you use preservatives?\u003c\/h3\u003e\n\u003cp\u003eMost of our bars don’t need preservatives as they don’t support microbial life, due to a lack of free water. Those bars that do need preserving contain a very small concentration of \u003ca href=\"\/blogs\/ingredients\/benzyl-alcohol\"\u003ebenzyl alcohol\u003c\/a\u003e and \u003ca href=\"\/blogs\/ingredients\/dehydroacetic-acid\"\u003edehydroacetic acid\u003c\/a\u003e. This is a very safe preservation system based on natural sources and prevents fungal and bacterial contamination of products (which trust us, is much worse than a preservative is!) \u003c\/p\u003e\n\u003ch3\u003eWill your shampoo bars strip my hair colour?\u003c\/h3\u003e\n\u003cp\u003eOur bars are pH balanced, so whilst they won’t strip the colour anymore than liquid shampoo, it will not prolong any colour you may have in your hair. If you require toner, we recommend that you still use a toner in your hair. We are currently working on one, so watch this space.\u003c\/p\u003e\n\u003ch3\u003eFree minis!\u003c\/h3\u003e\n\u003cp\u003eYep, we're just as excited as you are about these! We LOVE being able to provide a free mini to each order and give you the opportunity to test out different products or provide a free travel sized mini for you. \u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWe change the mini each month, however please note free mini samples are subject to availability, and the actual product received may differ from that advertised, these may change without notice. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eShipping \u0026amp; Returns\u003c\/h2\u003e\n\u003ch3\u003eHow much is shipping?\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eSee our shipping rates by country and weight on our shipping \u003ca href=\"https:\/\/global.ethiquebeauty.com\/pages\/shipping-returns\"\u003epage\u003c\/a\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3\u003eHow do you package your products?\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWe ship from our New Zealand warehouse in zero waste, compostable packaging including paper tape, cardboard boxes and paper filler.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3\u003eWhere do you ship?\u003c\/h3\u003e\n\u003cp\u003eWe ship from our New Zealand warehouse to all countries that provide NZ Post tracked postal services.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3\u003eHow long will shipping take?\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003ePlease see our \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/global.ethiquebeauty.com\/pages\/shipping-returns\"\u003eShipping \u0026amp; Returns page\u003c\/a\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003efor shipping timeframes specific to your delivery location. \u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3\u003eImport Tax \u0026amp; Customs\u003c\/h3\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eImport duties, taxes, and charges are not included in the item price or shipping cost. These charges are the buyer's responsibility.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003ePlease check with your country's customs office to determine what these additional costs will be prior to buying.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003ch3\u003eWhat is your return policy?\u003c\/h3\u003e\n\u003cp\u003eDon't like it? Return your bar within 28 days for a full refund. Please ask questions and try our Sampler first, so you can get the right bar for you, first time.\u003c\/p\u003e\n\u003ch3\u003eCan I make changes to my order?\u003c\/h3\u003e\n\u003cp\u003eOnce your order has been placed, please note that due to our system set up, we are unable to make any changes to orders. Thank you for your understanding in this. \u003c\/p\u003e\n\u003ch2\u003eContact Us\u003c\/h2\u003e\n\u003ch3\u003eHow can I contact Ethique?\u003c\/h3\u003e\n\u003cp\u003eYou can find all our contact details on our \u003ca href=\"\/pages\/contact-us\"\u003eContact Us page.\u003c\/a\u003e\u003c\/p\u003e\n\u003ctable class=\"hidden\" width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 28.0797%;\"\u003eFeatured Image\u003c\/td\u003e\n\u003ctd style=\"width: 69.3841%; text-align: left;\"\u003e\u003cimg alt=\"featured\" src=\"\/\/cdn2.shopify.com\/s\/files\/1\/2579\/0520\/files\/Ethique_-_Page_Header_-_FAQ.jpg?22736\" style=\"float: none;\"\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e" },
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"title" : "What is my perfect bar?",
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"url" : "\/blogs\/behind-the-scenes\/bang-for-your-buck",
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"object" : {"id":16711614579,"title":"Value For Money","created_at":"2019-05-15T16:15:16+12:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhy our little bars can do (and cost!) so much\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThose little bars – why are people happy to pay $15.50 USD a piece for them?\u003c\/p\u003e\n\u003cp\u003eHere we give you a bit of background into how we’ve arrived at our pricing, what goes into making and packaging Ethique bars, and why those unassuming bars pack a more powerful punch than you might think.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Ethique bar equivalents to plastic bottles\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2579\/0520\/files\/Bang_for_your_buck_-_Shampoo_and_Conditioner_Equivalent_1024x1024.jpg?v=1557892229\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePower-packed concentration\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur bars often get confused with soap, but they’re not. Imagine, for example, your bottle of shampoo with the water sucked out if it. What you’re left with is a super-concentrated bar of active ingredients. That’s good for the environment – with no water, we can package shampoo in paper instead of plastic, and they’re so much lighter so use far less fuel to transport.\u003c\/p\u003e\n\u003cp\u003eThat super concentration works in your favour too – each bar is equivalent to many bottles of liquid product. One of our shampoo bars, for example, delivers the same cleaning power as three 350ml bottles of liquid shampoo. Conditioner is even more impressive – one bar saves you buying five 350ml bottles. A butter block gets rid of two 250ml bottles.\u003c\/p\u003e\n\u003cp\u003eHow did we work this out? By how much water it would take to turn each of our products into a standard liquid product – generally, the mix is about 5-10% ingredients, 90-95% water.\u003c\/p\u003e\n\u003cp\u003eWhen you look at it like that, it’s easy to see why you could expect to pay a wee bit more – add together the cost of buying three bottles of decent-ish shampoo from the supermarket, and it’s about equivalent to one Ethique bar.\u003c\/p\u003e\n\u003cp\u003eWe also put more into each pack than just super-concentrated ingredients: ethics.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Ethique palm oil certification\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2579\/0520\/files\/Bang_for_your_buck_-_Palm_Oil_Free_Certification_1024x1024.jpg?v=1557892328\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExtra ethical\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEthique was launched as a no-compromises brand, and that nearly always comes with extra cost.\u003c\/p\u003e\n\u003cp\u003eFor example, palm oil is so widely used because it’s incredibly versatile and cheap. Using palm isn’t an option for us, so we use alternatives, which can be 8-16 times spendier.\u003c\/p\u003e\n\u003cp\u003eAs an accredited living-wage employer, we also pay our people enough to live a decent life – that’s more than the minimum wage, so we carry higher wage costs than many other businesses do.\u003c\/p\u003e\n\u003cp\u003eThat care for people includes where we get our ingredients from, too – for example, our coconut oil is sourced exclusively from a women’s cooperative in Samoa, so we know every drop is organic, and genuinely supports the people and communities who make it.\u003c\/p\u003e\n\u003cp\u003eAnd that earth-friendly compostable packaging? Surprisingly, it costs 10-25 times more than plastic equivalents.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMore delicious ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOf course, naturally derived, quality ingredients cost more, too. For example, we don’t use cheap, synthetically produced fragrances, instead relying on costlier essential oils, which we add a lot of to get those delicious sherbet-y smells.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe want everyone to be able to join us\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRegardless of the economics, or the quality and ethics built in, we know the price point is still above what some people can spend at one time. That’s why we’re always looking for ways to reduce our prices, without compromising on the product itself. For example, we reduced the prices of our conditioner bars a couple of years ago when we were able to reduce our ingredient costs by buying larger volumes. And we’ve never had a price increase.\u003c\/p\u003e\n\u003cp\u003eBecause a big part of our no-compromises is our mission: to create a world without single-use plastics. We know that’ll only happen if everyone wants – and can afford – to join us.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/global.ethiquebeauty.com\/\" target=\"_blank\" title=\"Shop Ethique bars button\" rel=\"noopener noreferrer\"\u003e\u003cimg alt=\"Shop Ethique bars button\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/2579\/0520\/files\/Shop_Button_77b97942-775c-4006-8d0f-462da4b08740_large.png?v=1557892672\" style=\"margin-left: auto; margin-right: auto; float: none;\"\u003e\u003c\/a\u003e\u003c\/p\u003e","blog_id":13190922355,"author":"Brianne West","user_id":13673693299,"published_at":"2019-05-15T16:13:00+12:00","updated_at":"2019-07-17T14:55:48+12:00","summary_html":"","template_suffix":"","handle":"bang-for-your-buck","tags":"","image":{"created_at":"2019-07-17T14:55:25+12:00","alt":"","width":1000,"height":750,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0025\/1717\/2339\/articles\/Ethique_-_Page_Header_-_Value_for_money.jpg?v=1563332125"}},
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"settings": { "product": "gingersnap-face-scrub-for-all-skin-types", "feature_collection": "", "Icon": "\/\/cdn.shopify.com\/s\/files\/1\/0025\/1717\/2339\/files\/download.png?v=1528321377", "video_url": "eOGNkAj-tBo", "title": "Giving up the bottle is as easy as 1, 2, 3.", "step1": "\u003cp\u003eWet face and an oval bar with warm water.\u003c\/p\u003e", "step2": "\u003cp\u003eWhen product has been deposited on skin, put cube down, and massage into skin until sugar dissolves.\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003eBuff theGingersnap oval in small circles into face, then putthe bar down and massage into skin.\u003c\/p\u003e", "step3": "\u003cp\u003eRinse with warm water.\u003c\/p\u003e" },
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"settings": { "product": "the-perfector-dreamy-face-moisturiser-for-dry-to-mature-skin", "feature_collection": "", "Icon": "\/\/cdn.shopify.com\/s\/files\/1\/0025\/1717\/2339\/files\/download.png?v=1528321377", "video_url": "tNmQEFYWyb8", "title": "Giving up the bottle is as easy as 1, 2, 3.", "step1": "\u003cp\u003eHold one oval bar between hands until warmed slightly and there is a small amount on your hands.\u0026nbsp;\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e", "step2": "\u003cp\u003eUse your hands to press product on to your face. Use less than you think you need.\u003c\/p\u003e", "step3": "\u003cp\u003eThis product may soften or melt in transit over the summer months. If so, please pop in the fridge for 3-4 hours upon arrival for it to harden up.\u003c\/p\u003e" },
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"settings": { "product": "", "feature_collection": "", "Icon": "\/\/cdn.shopify.com\/s\/files\/1\/0025\/1717\/2339\/files\/download.png?v=1528321377", "video_url": "1WTUCnnu9lQ", "title": "Giving up the bottle is as easy as 1, 2, 3.", "step1": "\u003cp\u003eTo use, ensure skin is freshly exfoliated (within 24 hours). Best results when just out of the shower so skin is still warm but dry. Slide bar several times down each leg (or area to be tanned). Use less than you think you need. Massage in well and wash hands after application. Leave on. \u003c\/p\u003e", "step2": "\u003cp\u003eColour will develop from 2-4 hours and final result will be present within 24 hours. You can shower two hours after application if necessary. One application will give even the palest of skins a gentle glow, whilst a second application is perfect for a more robust colour.\u003c\/p\u003e", "step3": "\u003cp\u003eThis product may soften or melt in transit over the summer months. If so, please pop in the fridge for 3-4 hours upon arrival for it to harden up.\u003c\/p\u003e" },
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"settings": { "product": "butter-block-divine-jasmine-ylang-ylang-body-lotion", "feature_collection": "", "Icon": "\/\/cdn.shopify.com\/s\/files\/1\/0025\/1717\/2339\/files\/download.png?v=1528321377", "video_url": "LgiBB9Y13A0", "title": "Giving up the bottle is as easy as 1, 2, 3.", "step1": "\u003cp\u003eBest used on damp skin when straight out of a shower or bath.\u0026nbsp;\u003c\/p\u003e", "step2": "\u003cp\u003eSimply swipe the bar down the area to be moisturised (use less than you think you need) and rub in. Enjoy!\u003c\/p\u003e", "step3": "\u003cp\u003eThis product may soften or melt in transit over the summer months. If so, please pop in the fridge for 3-4 hours upon arrival for it to harden up.\u003c\/p\u003e" },
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"settings": { "product": "sweet-orange-and-vanilla", "feature_collection": "", "Icon": "\/\/cdn.shopify.com\/s\/files\/1\/0025\/1717\/2339\/files\/download.png?v=1528321377", "video_url": "LgiBB9Y13A0", "title": "Giving up the bottle is as easy as 1, 2, 3.", "step1": "\u003cp\u003eBest used on damp skin when straight out of a shower or bath.\u0026nbsp;\u003c\/p\u003e", "step2": "\u003cp\u003eSimply swipe the bar down the area to be moisturised (use less than you think you need) and rub in. Enjoy! \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e", "step3": "\u003cp\u003eThis product may soften or melt in transit over the summer months. If so, please pop in the fridge for 3-4 hours upon arrival for it to harden up.\u003c\/p\u003e" },
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"settings": { "product": "butter-block-coconut-lime-body-lotion", "feature_collection": "", "Icon": "\/\/cdn.shopify.com\/s\/files\/1\/0025\/1717\/2339\/files\/download.png?v=1528321377", "video_url": "LgiBB9Y13A0", "title": "Giving up the bottle is as easy as 1, 2, 3.", "step1": "\u003cp\u003eBest used on damp skin when straight out of a shower or bath.\u0026nbsp;\u003c\/p\u003e", "step2": "\u003cp\u003eSimply swipe the bar down the area to be moisturised (use less than you think you need) and rub in. Enjoy! \u003c\/p\u003e", "step3": "\u003cp\u003eThis product may soften or melt in transit over the summer months. If so, please pop in the fridge for 3-4 hours upon arrival for it to harden up.\u003c\/p\u003e" },
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"settings": { "product": "", "feature_collection": "body-personal-care", "Icon": "\/\/cdn.shopify.com\/s\/files\/1\/0025\/1717\/2339\/files\/download.png?v=1528321377", "video_url": "01rgZVkNlIw", "title": "Giving up the bottle is as easy as 1, 2, 3.", "step1": "\u003cp\u003eUnwrap your deodorant bar (you can leave half the bar in paper to use as a handle.)\u003c\/p\u003e", "step2": "\u003cp\u003eApply to underarms.\u003c\/p\u003e", "step3": "\u003cp\u003eReapply after exercise or as needed.\u003c\/p\u003e" },
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"id": "1537901332359",
"settings": { "product": "", "feature_collection": "hair-mask", "Icon": null, "video_url": "iMATHsPU0Zk", "title": "Giving up the bottle is as easy as 1, 2, 3...", "step1": "\u003cp\u003eSnap the heart shaped bar into a couple of pieces and pop into a cup.\u0026nbsp;\u003c\/p\u003e", "step2": "\u003cp\u003ePour about 1\/2 mug of boiling water into the cup and stir till melted and smooth. Leave for around 15 min to cool.\u003c\/p\u003e", "step3": "\u003cp\u003eApply the hair mask cream onto your dry hair and leave on for between 20-60 min. Rinse with warm water (shampoo if you need to) and enjoy.\u0026nbsp;\u003c\/p\u003e" },
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},{
"id": "1537902104663",
"settings": { "product": "bliss-bar-face-cleanser-for-normal-to-dry-skin", "feature_collection": "", "Icon": null, "video_url": "vP0mMRjbyW0", "title": "Giving up the bottle is as easy as 1, 2, 3...", "step1": "\u003cp\u003eWet the bar and your face.\u003c\/p\u003e", "step2": "\u003cp\u003eRub the bar between your hands to create lather. Then apply lather to your face.\u003c\/p\u003e", "step3": "\u003cp\u003eMassage in and rinse.\u0026nbsp;\u003c\/p\u003e" },
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},{
"id": "1566295553030",
"settings": { "product": "tone-it-down-shampoo", "feature_collection": "", "Icon": null, "video_url": "p2jkvwJucFA", "title": "Giving up the bottle is as easy as 1, 2, 3.", "step1": "\u003cp\u003eWet your hair and the bar. Slide the bar from root to tip 3-4 times.\u003c\/p\u003e", "step2": "\u003cp\u003ePut the bar down and lather shampoo into hair.\u0026nbsp;\u0026nbsp;It will foam!\u0026nbsp;\u003c\/p\u003e", "step3": "\u003cp\u003eRinse and follow with Tone It Down solid conditioner.\u003c\/p\u003e" },
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"settings": { "product": "tone-it-down-conditioner", "feature_collection": "", "Icon": null, "video_url": "p2jkvwJucFA", "title": "Giving up the bottle is as easy as 1, 2, 3.", "step1": "\u003cp\u003eAfter shampooing with Tone It Down solid shampoo, slide conditioner\u0026nbsp;through\u0026nbsp;the ends of your hair.\u003c\/p\u003e", "step2": "\u003cp\u003ePut the bar down and massage the conditioner into your locks. Leave for 1-2 minutes.\u003c\/p\u003e", "step3": "\u003cp\u003eIt\u0026rsquo;ll feel super lightweight on your locks and even better once you rinse !\u003c\/p\u003e" },
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"id": "1566793486041",
"settings": { "product": "wombar", "feature_collection": "", "Icon": null, "video_url": "XFUOJjMDekM", "title": "Giving up the bottle is as easy as 1, 2, 3.", "step1": "\u003cp\u003eWet your hair and the bar. Slide the bar from root to tip 3-4 times.\u003c\/p\u003e", "step2": "\u003cp\u003ePut the bar down and lather shampoo into hair.\u0026nbsp;\u0026nbsp;It will foam!\u0026nbsp;\u003c\/p\u003e", "step3": "\u003cp\u003eRinse and follow with conditioner if you need to.\u003c\/p\u003e" },
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"settings": { "product": "kookabara", "feature_collection": "", "Icon": null, "video_url": "PHMP28UKL24", "title": "Giving up the bottle is as easy as 1, 2, 3.", "step1": "\u003cp\u003eAfter shampooing, slide over the ends of your hair.\u003c\/p\u003e", "step2": "\u003cp\u003ePut the bar down and massage the conditioner into your locks. Leave for 1-2 minutes.\u003c\/p\u003e", "step3": "\u003cp\u003eIt\u0026rsquo;ll feel super lightweight on your locks and even better once you rinse!\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e" },
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"settings": { "product": "bar-minimum", "feature_collection": "", "Icon": null, "video_url": "XFUOJjMDekM", "title": "Giving up the bottle is as easy as 1, 2, 3.", "step1": "\u003cp\u003eWet your hair and the bar. Slide the bar from root to tip 3-4 times.\u003c\/p\u003e", "step2": "\u003cp\u003ePut the bar down and lather shampoo into hair.\u0026nbsp;\u0026nbsp;It will foam!\u0026nbsp;\u003c\/p\u003e", "step3": "\u003cp\u003eRinse and follow with conditioner if you need to.\u003c\/p\u003e" },
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"id": "1567130328984",
"settings": { "product": "in-the-buff", "feature_collection": "", "Icon": null, "video_url": "PHMP28UKL24", "title": "Giving up the bottle is as easy as 1, 2, 3.", "step1": "\u003cp\u003eAfter shampooing, slide over the ends of your hair.\u003c\/p\u003e", "step2": "\u003cp\u003ePut the bar down and massage the conditioner into your locks. Leave for 1-2 minutes.\u003c\/p\u003e", "step3": "\u003cp\u003eIt\u0026rsquo;ll feel super lightweight on your locks and even better once you rinse !\u003c\/p\u003e" },
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"settings": { "product": "too-delicious", "feature_collection": "", "Icon": null, "video_url": "PHMP28UKL24", "title": "Giving up the bottle is as easy as 1, 2, 3.", "step1": "\u003cp\u003eAfter shampooing, slide over the ends of your hair.\u003c\/p\u003e", "step2": "\u003cp\u003ePut the bar down and massage the conditioner into your locks. Leave for 1-2 minutes.\u003c\/p\u003e", "step3": "\u003cp\u003eIt\u0026rsquo;ll feel super lightweight on your locks and even better once you rinse !\u003c\/p\u003e" },
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