Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™

Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™

Rated 4.5 out of 5
Based on 412 reviews
Sale price$18.00 USD

Brightens blonde & silver hair for strengthened, luminous locks

New to haircare bars? Not sure which is right for you? Take our quiz!

Sizes:
Quantity:
Cruelty-free & vegan
Plastic-free-packaging
Home-compostable & recyclable packaging
Biodegradable formula
Climate Positive Brand

Say bye-bye to brass and hello to bright, bouncy tresses with our purple Tone It Down conditioner bar for blonde, gray, and silver hair. Brightening purple pigments and a dash of beetroot powder give this solid conditioner toning superpowers, while the addition of cocoa butter and babassu oil nourish and add lightweight shine. Safe for daily use, this product works best when paired with Tone it Down shampoo bar!

pH balanced

Net weight: 60g (2.12oz)

New look, same great bar: Depending on your region, the packaging (and bar shape) you receive may vary in online orders as we transition to the new look. More information here.

The Ethique Guarantee: Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

After shampooing, wet your conditioner bar and gently slide it from the mid-length to ends of your hair. Massage the conditioner into your hair and let it work its magic for a minute or two. Rinse for nourished, luscious locks.

Keep your bar as dry as possible - it’ll last longer, stay tidy, and be easier to use. Check out our storage options!

Behentrimonium methosulfate, brassica alcohol, Euphorbia cerifera cera (candelilla wax), glycerin, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, mica, jojoba esters, Cannabis sativa (hemp) seed oil, caprylic/capric triglyceride, stearic acid, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, dehydroacetic acid, Jasminum officinale (Jasmine) oil, Beta vulgaris (beet) root powder, aqua (water), tocopherol, linalool², CI 77891, CI 77491, CI 77007.

Potential allergens: Fragrance, Essential Oil, Coconut, Linalool

Scientifically-proven, natural ingredients

What's in our Purple Conditioner Bar for Brassy Blonde and Gray Hair: Tone It Down™

Reviews

Rated 4.5 out of 5
Based on 412 reviews
average rating 4.5 out of 5
Based on 412 reviews
  • 5 Stars
    297 Reviews
  • 4 Stars
    70 Reviews
  • 3 Stars
    25 Reviews
  • 2 Stars
    11 Reviews
  • 1 Star
    9 Reviews
91% of reviewers would recommend this product to a friend
412 Reviews
Reviewed by Rosalie K., from United States
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Smooth, shiny, the color I want

This has been an interesting experiment. I decided to try it because I need a conditioner to minimize tangles and those wiry gray hairs. The purple has made my grade a lovely shade and brought out the blonde. My hair is smooth and looking good!

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Reviewed by Sam D., from United States
Verified Buyer
I don't recommend this product
Age Range
25 - 34
My hair texture
Fine
My hair shape
Straight
My curl type
1A
My oil production
Oily
Rated 2 out of 5
Review posted

Not conditioning enough

I have a really hard time getting this bar to actually condition my hair. It takes a lot of massaging juts to get a little and it left my hair feeling tangled

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Ethique

Hi Sam,

Thanks so much for taking the time to review our Tone it Down Conditioner Mini, although I'm sorry to hear that you haven't found this one to be conditioning enough!

May I ask how you are using this one?

I ask as sometimes, it can take a few tweaks in how you use the bar to get the best results for your hair. I've copied below how we recommend using our Conditioner Bars, in case it's helpful (apologies if I'm just reiterating what you already know):

Our bars are very concentrated and only a small amount of product is needed. We recommend thoroughly wetting your hair (and wetting the bar too), gently swiping it just a few times (4-5) - hair won't feel slippery on application the way it will with liquid conditioners, but the silky magic happens when the conditioner is rinsed out.

If you have thick hair, to make applying product on easier, I'd recommend sectioning hair into two or four, and rubbing the bar on each section to make sure there is enough product distributed - in saying this a little goes a long way, so make sure you aren't using too much! 😊

I hope these tips help, but if not please reach out to us at hello@ethique.com and we can talk through our product guarantee, and find you a mini conditioner that offers more nourishment for you!

~ Georgia

Reviewed by Sandra W., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Wavy
My oil production
Dry
Rated 5 out of 5
Review posted

Favourite conditioner

I love it for my grey hair. Convenient and effective.

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Reviewed by Catriona P., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Purple conditioner bar

I find it really helps with my hair condition when I use it at the pool after swimming as well as when I wash my hair at home.

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Reviewed by Julie B., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Medium
My hair shape
Straight
My oil production
Moderate
Rated 4 out of 5
Review posted

Very satisfied.

It is equally as good, if not better, than the bottle varieties.

Doesn't need to be used everyday...for me maybe once a week.

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