PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar

PURPLE Shampoo Bar

for blonde and grey hair
Rated 4.4 out of 5
Based on 523 reviews
$17.00
Rated 4.4 out of 5
Based on 523 reviews

Blondes and silver stunners, listen up! This purple powerhouse is here to banish brassiness and boost brilliance and is formulated for daily use. Infused with beetroot, babassu oil, and betaine, it not only tones but also hydrates and restores radiance. Get ready for cooler, brighter, more vibrant locks that turn heads.

Not sure which bar to choose? Take our quick quiz to find your perfect match.

Sizes:
SHAMPOO
SHAMPOO AND CONDITIONER
Quantity Limited to 5

Effective

Clean

Ethical

Learn more about our mission.

Goodbye brass, hello brightness.

Suitable for colour-treated hair and suitable for daily cleansing. 

Scent profile: Enchanting jasmine. 

Up to 10x more concentrated active ingredients for superior results* *Versus typical liquid shampoo 

Net Weight: 110 g / 3.9 OZ

The Ethique Guarantee: Love your bars or get your money back—it's that simple! We're so confident in our formulas, we offer a 100% satisfaction guarantee. Not totally happy? Return it within 6 months for a full refund. We want you to feel great about making the switch to solid bars, so go ahead and give them a try, risk-free.

Easy as 1 - 2- 3: Wet hair and bar. Massage bar directly onto scalp and work into a lather with hands. Rinse completely, following with your Ethique conditioner.

Keep dry and away from direct water between uses. Store with ample airflow and drainage for best results. Use a storage tray to prevent staining. Check out our storage options!

Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Mica, Theobroma Cacao (Cocoa) Seed Butter, Coconut Acid, Orbignya Oleifera (Babassu) Seed Oil, Behentrimonium Methosulfate, Betaine, Brassica Alcohol, Sodium Isethionate, Aqua (Water), Lactic Acid, Glycerine, Guar Hydroxypropyltrimonium Chloride, Fragrance (Parfum)¹, Benzyl Alcohol, Sodium Chloride, Dehydroacetic Acid, Jasminum Officinale (Jasmine) Oil, Beta Vulgaris (Beet) Root Powder, Linalool², Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491). ¹Natural fragrance. ²Component of essential oils and fragrance.

Concentrated Bars, Mighty Ingredients

What's in our PURPLE Shampoo Bar

Babassu oil

Nourishes and softens

Beetroot powder

Natural purple pigment to neutralise brassiness

Betaine

Moisturises and protects colour-treated hair

Babassu oil

Nourishes and softens

Beetroot powder

Natural purple pigment to neutralise brassiness

Betaine

Moisturises and protects colour-treated hair

4.4
Rated 4.4 out of 5 stars
Based on 524 reviews
Total 5 star reviews: 354 Total 4 star reviews: 86 Total 3 star reviews: 43 Total 2 star reviews: 15 Total 1 star reviews: 26
87%would recommend this product
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524 reviews
  • Kathryn M.
    Flag of United States
    Verified Buyer
    I recommend this product
    Age Range 55 - 64
    My hair texture Fine
    My hair shape Straight
    My oil production Oily
    Rated 5 out of 5 stars
    10 hours ago
    Love this product!

    This helps keep my white hair white. It lathers up really well and lasts a long time. I love the new shapes, too.

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  • Gabrielle Diane C.
    Flag of Canada
    Verified Buyer
    I recommend this product
    Age Range 45 - 54
    My hair texture Thick
    My hair shape Wavy
    My oil production Moderate
    Rated 5 out of 5 stars
    1 week ago
    Ohh I do recommend this bar solid Shampoo

    This is the first time I use a bar shampoo that really gave me the satisfaction to uplift my brassy into fuller blonder hair!! I love it and recommend it!! Made with natural ingredients, vegan, and cruelty free!! I received this product for free by skeepers

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  • Nikki S.
    Flag of New Zealand
    Verified Buyer
    I recommend this product
    Age Range 55 - 64
    My hair texture Fine
    My hair shape Wavy
    My oil production Dry
    Rated 5 out of 5 stars
    4 weeks ago
    Purple Shampoo Bar.

    Leaves my hair nice and bright.

    The new shape is so easy to use.

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  • Sheradyn J.
    Flag of United States
    Verified Buyer
    Age Range 18 - 24
    My hair texture Medium
    My hair shape Wavy
    My oil production Moderate
    Rated 3 out of 5 stars
    1 month ago
    Great Product Idea, Hard to Use

    I love the idea of a purple shampoo bar because going zero waste is always what I aim for when buying a product. The purple shampoo works like any other purple shampoo except it is very hard to get suds-y. Lathering directly on wet hair does not work very well, I had to lather on my hands and rub that onto my hair which took a while. Otherwise it cleaned my hair great. Just wish there was a better way to apply it.

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    E Profile picture for Ethique
    Ethique
    1 month ago

    Thanks so much for your feedback—we’re so glad to hear you love the idea of a zero-waste purple shampoo! 💜 You’re totally right that sulfate-free bars can feel a bit different at first—they tend to produce smaller bubbles and need a slightly different technique to get that satisfying lather.

    We recommend swiping the bar directly onto wet hair (rather than your hands), then using small, circular motions along the scalp to build up the lather. You can also swipe it a few times down the length of your hair to help distribute those bubbles. 😊

    Your feedback is super helpful, and we’ll pass it on to our team. Thanks again for giving the bar a go!

  • Sue J.
    Flag of New Zealand
    Verified Buyer
    I recommend this product
    Age Range 55 - 64
    My hair texture Fine
    My hair shape Wavy
    My oil production Oily
    Rated 5 out of 5 stars
    1 month ago
    Great Shampoo Bar

    2nd purchase of this purple shampoo bar, my hair has never been so shiny and healthy. Enjoying my grey hair now. Thanks so much for a great product.

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