Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Name: Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Brand: Ethique
SKU: TID110
Price: 18.0 USD
Availability: InStock
Rating: 4.4 (619 reviews)

$18.00

Eliminate brassy tones and deliver ultimate shine to blonde, white, and grey hair.

Sizes:

Full (3.88oz) 80 uses

Mini (0.53oz) 10 uses

Quantity: Limited to 5

Wave bye-bye to brass and hello to bright, bouncy tresses with this purple shampoo for blonde and silver hair. Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use.

Long-lasting and easy to use: Each pH balanced Ethique shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo. Safe for color-treated hair, too!

81% of users* found their hair looked shinier and healthier after using Tone It Down. *based on 12 consumers surveyed.

pH balanced

Net weight: 110g (3.88oz)

The Ethique Guarantee: Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

Ready for an easy-to-use shampoo bar? Wet your hair and the bar. Massage the bar into your roots throughout your scalp. Put the bar down and lather shampoo into hair.
Rinse (and repeat, if needed) and follow with conditioner.

Keep your bar as dry as possible - it’ll last longer, stay tidy, and be easier to use. Check out our storage options!

Sodium cocoyl isethionate, stearic acid, sodium cocoyl glycinate, mica, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, behentrimonium methosulfate, betaine, brassica alcohol, sodium isethionate, lactic acid, glycerin, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, sodium chloride, aqua (water), dehydroacetic acid, Jasminum officinale (jasmine) oil, Beta vulgaris (beet) root powder, linalool², CI 77891, CI 77491, CI 77007. ¹Natural fragrance ²Component of essential oils & fragrance

Potential allergens: Fragrance, Essential Oil, Coconut, Linalool

Scientifically-proven, natural ingredients

What's in our Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Babassu seed oil

Nourishes and protects

Beetroot powder

Restore natural shine and colour

Babassu seed oil

Nourishes and protects

Beetroot powder

Restore natural shine and colour

Reviews

Rated 4.4 out of 5

Based on 619 reviews

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average rating 4.4 out of 5

Based on 619 reviews

5 Stars

414 Reviews
4 Stars

102 Reviews
3 Stars

54 Reviews
2 Stars

22 Reviews
1 Star

27 Reviews

86% of reviewers would recommend this product to a friend

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Reviewed by Jennifer J., from United Kingdom

Verified Buyer

Reviewing

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

I recommend this product

Age Range

35 - 44

My hair texture

Medium

My hair shape

Wavy

Rated 5 out of 5

Review posted

Brill

I bought the shampoo bar back in June. I’ve been using 2-3 times a week, it’s now October. Such good value for money and would have used so much more in a normal shampoo bottle.

Today when using it’s just broken up. So I’m gonna save all the bits and melt them down to make a new bar. It has made my hair so much healthier and as a hairdressing totally recommend!

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Reviewed by Leah N., from New Zealand

Verified Buyer

Reviewing

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

I recommend this product

Age Range

45 - 54

My hair texture

Fine

My hair shape

Straight

My oil production

Moderate

Rated 5 out of 5

Review posted

Purple shampoo

Love my purple shampoo with the conditioner to keep my blonde looking great between colours

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Reviewed by Loren T., from New Zealand

Verified Buyer

Reviewing

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Age Range

45 - 54

My hair texture

Thick

My hair shape

Wavy

My oil production

Moderate

Rated 3 out of 5

Review posted

New to shampoo bars

I'm just starting out with bar shampoo as I'm going to travel. This bar does the job well and is nice and compact and light.

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Reviewed by Kelly L., from United States

Verified Buyer

Reviewing

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

I recommend this product

Age Range

45 - 54

My hair texture

Thick

My hair shape

Wavy

My oil production

Moderate

Rated 5 out of 5

Review posted

Perfect

This Tone it down set works perfectly for my husbands gray hair!

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Reviewed by Della S., from United States

Verified Reviewer

Reviewing

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

I recommend this product

Age Range

55 - 64

My hair texture

Medium

My hair shape

Wavy

My oil production

Dry

Rated 5 out of 5

Review posted

Amazing!

I have tried many purple shampoos for my (naturally) white hair. This is the first one that hasn't turned my hair purple! I get tons of compliments on my hair's color: even from random people on the street! It lathers well and one bar lasts me almost a year with using it 2-3 times a week.

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