Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Rated 4.4 out of 5
Based on 619 reviews
Sale price$18.00

Eliminate brassy tones and deliver ultimate shine to blonde, white, and grey hair.

Sizes:
Quantity: Limited to 5
Cruelty-free & vegan
Plastic-free-packaging
Home-compostable & recyclable packaging
Biodegradable formula
Climate Positive Brand

Wave bye-bye to brass and hello to bright, bouncy tresses with this purple shampoo for blonde and silver hair. Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use.

Long-lasting and easy to use: Each pH balanced Ethique shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo. Safe for color-treated hair, too!

81% of users* found their hair looked shinier and healthier after using Tone It Down. *based on 12 consumers surveyed.

pH balanced

Net weight: 110g (3.88oz)

The Ethique Guarantee: Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

Ready for an easy-to-use shampoo bar? Wet your hair and the bar. Massage the bar into your roots throughout your scalp. Put the bar down and lather shampoo into hair.
Rinse (and repeat, if needed) and follow with conditioner.

Keep your bar as dry as possible - it’ll last longer, stay tidy, and be easier to use. Check out our storage options!

Sodium cocoyl isethionate, stearic acid, sodium cocoyl glycinate, mica, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, behentrimonium methosulfate, betaine, brassica alcohol, sodium isethionate, lactic acid, glycerin, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, sodium chloride, aqua (water), dehydroacetic acid, Jasminum officinale (jasmine) oil, Beta vulgaris (beet) root powder, linalool², CI 77891, CI 77491, CI 77007. ¹Natural fragrance ²Component of essential oils & fragrance

Potential allergens: Fragrance, Essential Oil, Coconut, Linalool

Scientifically-proven, natural ingredients

What's in our Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Reviews

Rated 4.4 out of 5
Based on 619 reviews
average rating 4.4 out of 5
Based on 619 reviews
  • 5 Stars
    414 Reviews
  • 4 Stars
    102 Reviews
  • 3 Stars
    54 Reviews
  • 2 Stars
    22 Reviews
  • 1 Star
    27 Reviews
86% of reviewers would recommend this product to a friend
Customer photos and videos
619 Reviews
Reviewed by Jennifer J., from United Kingdom
Verified Buyer
I recommend this product
Age Range
35 - 44
My hair texture
Medium
My hair shape
Wavy
Rated 5 out of 5
Review posted

Brill

I bought the shampoo bar back in June. I’ve been using 2-3 times a week, it’s now October. Such good value for money and would have used so much more in a normal shampoo bottle.

Today when using it’s just broken up. So I’m gonna save all the bits and melt them down to make a new bar. It has made my hair so much healthier and as a hairdressing totally recommend!

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Reviewed by Leah N., from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
My hair texture
Fine
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Purple shampoo

Love my purple shampoo with the conditioner to keep my blonde looking great between colours

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Reviewed by Loren T., from New Zealand
Verified Buyer
Age Range
45 - 54
My hair texture
Thick
My hair shape
Wavy
My oil production
Moderate
Rated 3 out of 5
Review posted

New to shampoo bars

I'm just starting out with bar shampoo as I'm going to travel. This bar does the job well and is nice and compact and light.

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Reviewed by Kelly L., from United States
Verified Buyer
I recommend this product
Age Range
45 - 54
My hair texture
Thick
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

Perfect

This Tone it down set works perfectly for my husbands gray hair!

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Reviewed by Della S., from United States
Verified Reviewer
I recommend this product
Age Range
55 - 64
My hair texture
Medium
My hair shape
Wavy
My oil production
Dry
Rated 5 out of 5
Review posted

Amazing!

I have tried many purple shampoos for my (naturally) white hair. This is the first one that hasn't turned my hair purple! I get tons of compliments on my hair's color: even from random people on the street! It lathers well and one bar lasts me almost a year with using it 2-3 times a week.

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