Say buh-bye to brass and frizz, and hello to bright, bouncy tresses!

With no sulfates or petrochemical-derived dyes, this purple solid shampoo (great for blondes and silver foxes) is best used as your regular shampoo to keep the yellow tones at bay. Babassu and jasmine oils add shine and body with beetroot extract for extra colour power.

Best used in conjunction with our Tone It Down conditioner for bright, luminous locks.

Pro tip: to keep brass at bay, use this as your regular shampoo. Find it doesn't lather as much? As it's sulfate-free, you don't get huge amounts of foam - so use it twice if you really want that squeaky-clean feeling.

Are you looking for the mini Tone It Down purple solid shampoo to try out or for travel? Click here.

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Free from soap & sulfates, pH balanced
Safe for colour treated hair
Best for blondes and silver foxes
Equivalent to 3 bottles of liquid shampoo