Tone It Down™ Brightening Purple Shampoo Bar Mini

Tone It Down™ Brightening Purple Shampoo Bar Mini

Rated 4.4 out of 5
Based on 549 reviews
Sale price$4.50 USD

Eliminate brassy tones and deliver ultimate shine to blonde, white, and grey hair.

New to haircare bars? Not sure which is right for you? Take our quiz!

Quantity:
Cruelty-free & vegan
Plastic-free-packaging
Home-compostable & recyclable packaging
Biodegradable formula
Climate Positive Brand

Wave bye-bye to brass and hello to bright, bouncy tresses with this purple shampoo for blonde and silver hair. Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use. Long-lasting and easy to use: Each pH balanced Ethique shampoo bar lasts at least 20 washes, equivalent to three bottles of liquid shampoo. Safe for color-treated hair, too!

81% of users* found their hair looked shinier and healthier after using Tone It Down. *based on 12 consumers surveyed.

The Ethique Guarantee:

Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

Scientifically-proven, natural ingredients

What's in our Tone It Down™ Brightening Purple Shampoo Bar Mini

Reviews

Rated 4.4 out of 5
Based on 549 reviews
average rating 4.4 out of 5
Based on 549 reviews
  • 5 Stars
    366 Reviews
  • 4 Stars
    88 Reviews
  • 3 Stars
    49 Reviews
  • 2 Stars
    21 Reviews
  • 1 Star
    25 Reviews
85% of reviewers would recommend this product to a friend
Customer photos and videos
549 Reviews
Reviewed by Raewyn S., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Wavy
My oil production
Dry
Rated 5 out of 5
Review posted

Love it

Cleans, brightens and makes my hair shine.

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Reviewed by C J., from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
My hair texture
Thick
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

Brighter grey

My Grey hair is brighter and no yellow tones after using tone it done. My hair feels soft .

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Reviewed by Amanda C., from United States
Verified Buyer
I recommend this product
Age Range
35 - 44
My hair texture
Thick
My hair shape
Straight
Rated 5 out of 5
Review posted

Amazing!

Okay so I wash my hair 1-2 times a week. I’ve had this product for a little over 3 weeks which means I’ve probably washed my hair 6-7 times MAX. I keep getting asked if I got my hair lightened. I’m like “nope just washed it”. I couldn’t figure out why my hair looked lighter. Then I realized I’ve been using this shampoo bar. My last hair appointment I got highlights and that was over 3 months ago so that is how much this product is lightening my hair! Absolutely would recommend this product to anyone!

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Reviewed by Frances B., from United States
Verified Buyer
I recommend this product
Age Range
65+
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

No Plastic and I still have good hair.

It works. The shampoo is good and it makes my gray hair look better. I have been using it for more than a year. At first I was concerned I may be drying but not so. Be aware that if the shampoo bar stays wet it will melt. I give a soap dish as well as the shampoo bar as a gift.

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Reviewed by Carmel S., from Australia
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Straight
My oil production
Moderate
Rated 4 out of 5
Review posted

Purple shampoo

Lathers very nicely and leaves hair soft and lessens the yellow tint that grey hair gets. Really like this product

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