PURPLE Shampoo Bar

Name: PURPLE Shampoo Bar
Brand: Ethique US_CAN
SKU: STON110
Price: 17.0 USD
Availability: InStock
Rating: 4.4 (521 reviews)

for blonde and grey hair

$17.00

Blondes and silver stunners, listen up! This purple powerhouse is here to banish brassiness and boost brilliance and is formulated for daily use. Infused with beetroot, babassu oil, and betaine, it not only tones but also hydrates and restores radiance. Get ready for cooler, brighter, more vibrant locks that turn heads.

Not sure which bar to choose? Take our quick quiz to find your perfect match.

Sizes:

SHAMPOO

SHAMPOO AND CONDITIONER

Quantity Limited to 5

Effective

Clean

Ethical

Learn more about our mission.

Goodbye brass, hello brightness.

Suitable for colour-treated hair and suitable for daily cleansing.

Scent profile: Enchanting jasmine.

Up to 10x more concentrated active ingredients for superior results* *Versus typical liquid shampoo

Net Weight: 110 g / 3.9 OZ

The Ethique Guarantee: Love your bars or get your money back—it's that simple! We're so confident in our formulas, we offer a 100% satisfaction guarantee. Not totally happy? Return it within 6 months for a full refund. We want you to feel great about making the switch to solid bars, so go ahead and give them a try, risk-free.

Easy as 1 - 2- 3: Wet hair and bar. Massage bar directly onto scalp and work into a lather with hands. Rinse completely, following with your Ethique conditioner.

Keep dry and away from direct water between uses. Store with ample airflow and drainage for best results. Use a storage tray to prevent staining. Check out our storage options!

Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Mica, Theobroma Cacao (Cocoa) Seed Butter, Coconut Acid, Orbignya Oleifera (Babassu) Seed Oil, Behentrimonium Methosulfate, Betaine, Brassica Alcohol, Sodium Isethionate, Aqua (Water), Lactic Acid, Glycerine, Guar Hydroxypropyltrimonium Chloride, Fragrance (Parfum)¹, Benzyl Alcohol, Sodium Chloride, Dehydroacetic Acid, Jasminum Officinale (Jasmine) Oil, Beta Vulgaris (Beet) Root Powder, Linalool², Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491). ¹Natural fragrance. ²Component of essential oils and fragrance.

Concentrated Bars, Mighty Ingredients

What's in our PURPLE Shampoo Bar

Babassu oil

Nourishes and softens

Beetroot powder

Natural purple pigment to neutralise brassiness

Betaine

Moisturises and protects colour-treated hair

Babassu oil

Nourishes and softens

Beetroot powder

Natural purple pigment to neutralise brassiness

Betaine

Moisturises and protects colour-treated hair

Reviews

Rated 4.4 out of 5

Based on 521 reviews

Write a Review

average rating 4.4 out of 5

Based on 521 reviews

5 Stars

351 Reviews
4 Stars

86 Reviews
3 Stars

43 Reviews
2 Stars

15 Reviews
1 Star

26 Reviews

87% of reviewers would recommend this product to a friend

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Reviewed by Sheradyn J., from United States

Verified Buyer

Age Range

18 - 24

My hair texture

Medium

My hair shape

Wavy

My oil production

Moderate

Rated 3 out of 5

Review posted

Great Product Idea, Hard to Use

I love the idea of a purple shampoo bar because going zero waste is always what I aim for when buying a product. The purple shampoo works like any other purple shampoo except it is very hard to get suds-y. Lathering directly on wet hair does not work very well, I had to lather on my hands and rub that onto my hair which took a while. Otherwise it cleaned my hair great. Just wish there was a better way to apply it.

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Ethique

Thanks so much for your feedback—we’re so glad to hear you love the idea of a zero-waste purple shampoo! 💜 You’re totally right that sulfate-free bars can feel a bit different at first—they tend to produce smaller bubbles and need a slightly different technique to get that satisfying lather.

We recommend swiping the bar directly onto wet hair (rather than your hands), then using small, circular motions along the scalp to build up the lather. You can also swipe it a few times down the length of your hair to help distribute those bubbles. 😊

Your feedback is super helpful, and we’ll pass it on to our team. Thanks again for giving the bar a go!

Reviewed by Sue J., from New Zealand

Verified Buyer

I recommend this product

Age Range

55 - 64

My hair texture

Fine

My hair shape

Wavy

My oil production

Oily

Rated 5 out of 5

Review posted

Great Shampoo Bar

2nd purchase of this purple shampoo bar, my hair has never been so shiny and healthy. Enjoying my grey hair now. Thanks so much for a great product.

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Reviewed by Bella, from United States

Verified Reviewer

I recommend this product

Age Range

55 - 64

My hair texture

Fine

My hair shape

Wavy

My curl type

1A

My oil production

Oily

Rated 5 out of 5

Review posted

Superb!

I hardly ever write reviews. Finally a product that actually lives up to its claims! I love these shampoo and conditioner bars and they have made my hair look and feel amazing! I will never go back to bottles of gloop!

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Reviewed by Karen W., from New Zealand

Verified Buyer

I recommend this product

Age Range

65+

My hair texture

Medium

My hair shape

Straight

My oil production

Moderate

Rated 5 out of 5

Review posted

Purple Shampoo for Brassy Blonde and Grey hair: Tone It Down

Lovely shampoo, I have grey hair and the shampoo compliments the grey, giving it a shine and brightens up my hair, giving it a natural, but light colour to take away the dullness of grey hair. Plus anything that is not in a bottle or plastic is my priority.

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Reviewed by Mary G., from New Zealand

Verified Buyer

I recommend this product

Age Range

35 - 44

Rated 5 out of 5

Review posted

Great shampoo

Perfect for my hair, cleans well and gear for the tone.

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