Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™

Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™

Rated 4.4 out of 5
Based on 637 reviews
$4.50
Rated 4.4 out of 5
Based on 637 reviews

Eliminate brassy tones and deliver ultimate shine to blonde, white, and grey hair.

Sizes:
Full (3.88oz) 80 uses
Mini (0.53oz) 10 uses
Quantity: Limited to 5
Cruelty-free & vegan
Plastic-free-packaging
Home-compostable & recyclable packaging
Biodegradable formula
Climate Positive Brand

Wave bye-bye to brass and hello to bright, bouncy tresses with this purple shampoo for blonde and silver hair. Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use.

Long-lasting, easy to use, and safe for color-treated hair, too!

81% of users* found their hair looked shinier and healthier after using Tone It Down. *based on 12 consumers surveyed.

pH balanced

Net weight: 15g (0.53oz)

The Ethique Guarantee: Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

Ready for an easy-to-use shampoo bar? Wet your hair and the bar. Massage the bar into your roots throughout your scalp. Put the bar down and lather shampoo into hair.
Rinse (and repeat, if needed) and follow with conditioner.

Keep your bar as dry as possible - it’ll last longer, stay tidy, and be easier to use. Check out our storage options!

Sodium cocoyl isethionate, stearic acid, sodium cocoyl glycinate, mica, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, behentrimonium methosulfate, betaine, brassica alcohol, sodium isethionate, lactic acid, glycerin, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, sodium chloride, aqua (water), dehydroacetic acid, Jasminum officinale (jasmine) oil, Beta vulgaris (beet) root powder, linalool², CI 77891, CI 77491, CI 77007. ¹Natural fragrance ²Component of essential oils & fragrance

Potential allergens: Fragrance, Essential Oil, Coconut, Linalool

Scientifically-proven, natural ingredients

What's in our Purple Shampoo Bar Mini for Brassy Blonde and Gray Hair: Tone It Down™

Babassu seed oil

Nourishes and protects

Beetroot powder

Restore natural shine and color

Betaine

Soften and smooth

Babassu seed oil

Nourishes and protects

Beetroot powder

Restore natural shine and color

Betaine

Soften and smooth

Reviews

Rated 4.4 out of 5
Based on 637 reviews
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average rating 4.4 out of 5
Based on 637 reviews
  • 5 Stars
    429 Reviews
  • 4 Stars
    103 Reviews
  • 3 Stars
    54 Reviews
  • 2 Stars
    23 Reviews
  • 1 Star
    28 Reviews
86% of reviewers would recommend this product to a friend
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637 Reviews
Reviewed by Lynette M., from Australia
Verified Buyer
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Purple Shampoo

Love this product and always getting compliments on the colour of my hair.

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Reviewed by Karen W., from New Zealand
Verified Buyer
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
65+
My hair texture
Medium
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Purple Shampoo for Brassy Blonde and Grey hair: Tone It Down

Lovely shampoo, I have grey hair and the shampoo compliments the grey, giving it a shine and brightens up my hair, giving it a natural, but light colour to take away the dullness of grey hair. Plus anything that is not in a bottle or plastic is my priority.

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Reviewed by Kim R., from Australia
Verified Buyer
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
55 - 64
My hair texture
Fine
My hair shape
Straight
Rated 5 out of 5
Review posted

Love love love

Love this bar on my grey locks. Gives a beautiful hue to my hair, always get compliments on the colour.

Shame you are leaving Australia 🇦🇺, I’ll have to find a new bar.

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Reviewed by Cheryl, from Australia
Verified Buyer
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
My hair texture
Thick
My hair shape
Straight
Rated 5 out of 5
Review posted

Best purple shampoo

This is the best purple shampoo I have ever used. It is great for sensitive skin.

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Reviewed by Mary G., from New Zealand
Verified Buyer
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Reviewing
Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
I recommend this product
Age Range
35 - 44
Rated 5 out of 5
Review posted

Great shampoo

Perfect for my hair, cleans well and gear for the tone.

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