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NEW Strengthening Shampoo Stronger fuller-looking after one wash. Powered by density boosting Amino Acids, Rosemary, Biotin and Peppermint oil SHOP STRENGTHENING SHAMPOO
NEW Strengthening Shampoo Stronger fuller-looking after one wash. Powered by density boosting Amino Acids, Rosemary, Biotin and Peppermint oil SHOP STRENGTHENING SHAMPOO

Thinning hair dilemmas solved

Save 18%
STRENGTHENING Anti-Thinning Shampoo Bar 205% increase in immediate volume after one wash* Clincally tested 3X stronger after one wash ** clincally proven when used with Volumising Solid Conditioner as a system. Smells like light + fresh peppermint
STRENGTHENING Anti-Thinning Shampoo Bar
$14.00 $17.00
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FREE FULL SIZE SHAMPOO WITH BUNDLE 205% increase in immediate volume after one wash* Clincally tested 3X stronger after one wash ** clincally proven when used with Volumising Solid Conditioner as a system. Smells like light + fresh peppermint
DENSITY-BOOSTING Bundle
$42.00 $64.00
Save 34%
FREE FULL SIZE SHAMPOO WITH BUNDLE 205% increase in immediate volume after one wash* Clincally tested 3X stronger after one wash ** clincally proven when used with Volumising Solid Conditioner as a system. Smells like light + fresh peppermint
RECOVER + GROW System
$42.00 $64.00
Save 15%
STRENGTH + VOLUME Bundle 205% increase in immediate volume after one wash* Clincally tested 3X stronger after one wash ** clincally proven when used with Volumising Solid Conditioner as a system. Smells like light + fresh peppermint
STRENGTH + VOLUME Bundle
$28.90 $34.00
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Pair with our bestsellers

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Scalp Health Solid Shampoo for dry flaky scalps Before - flaking, right, irritated. After one week - hydrated, balanced, calmed.
SCALP HEALTH Shampoo Bar
$14.45 $17.00
Rated 4.7 out of 5
Based on 1285 reviews
Save 15%
Clarifying Solid Shampoo for oily hair and roots Before - oily, build-up, weighed down. After one use - balanced, refreshed, lightweight.
CLARIFYING Shampoo Bar
$14.45 $17.00
Rated 4.7 out of 5
Based on 1019 reviews
Save 15%
Everyday Shine Solid Shampoo for all hair types Before - lackluster, dull, tired. After one use - shiny, vibrant, healthy.
EVERYDAY SHINE Shampoo Bar
$14.45 $17.00
Rated 4.7 out of 5
Based on 939 reviews
Save 15%
Curl Defining Solid Conditioner for curly and coily hair Before - frizz, undefined, dehydrated. After one use - defined, moisturised, bouncy.
CURL-DEFINING Conditioner Bar
$14.45 $17.00
Rated 4.7 out of 5
Based on 816 reviews
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Take our 2 minute quiz - get recommendations tailored to your hair type, concerns, and goals
Take our 2 minute quiz - get recommendations tailored to your hair type, concerns, and goals
55,000+ five star reviews
55,000+ five star reviews

Natural deodorants that actually work

Eucalyptus Cedarwood Deodorant Scent: crips eucalyptus balanced with warm cedarwood
EUCALYPTUS + CEDARWOOD Natural Deodorant
$14.00
Sweet Rose Deodorant Scent: fresh-cut roses with soft jasmine
SWEET ROSE Natural Deodorant
$14.00
Fresh Cotton Deodorant Scent: clean, crips scent of sun-dried linen
FRESH COTTON Natural Deodorant
$14.00
Tropical Mango Deodorant Scent: sweet, tropical notes of ripe mango
TROPICAL MANGO Natural Deodorant
$14.00
Vanilla Lavender Deodorant Scent: soothing vanilla with calming lavender notes
VANILLA + LAVENDER Natural Deodorant
$14.00
Fragrance Free Deodorant Scent: fragrance-free
FRAGRANCE-FREE Natural Deodorant
$14.00
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Bundle + Save - Up to 15% off when you create your custom routine. Shop now
Bundle + Save - Up to 15% off when you create your custom routine. Shop now
41+ million plastic bottles saved - every plastic-free Ethique bar reflects our commitment to ethical sourcing and sustainable practices
41+ million plastic bottles saved - every plastic-free Ethique bar reflects our commitment to ethical sourcing and sustainable practices

Better than liquid haircare

For every hair type, texture, and need
30x more active ingredients
1 shampoo + conditioner set = 8 liquid bottles
Clinically proven
Money back guarantee
As seen in... The New York Times, Good Housekeeping, Allure, Marie Claire, and POPSUGAR.
As seen in... The New York Times, Allure, Marie Claire, Good Housekeeping, and POPSUGAR.