EVERYDAY SHINE Shampoo Bar

Thanks so much for sharing your thoughts, Debra—and for being such a long-time supporter. We completely understand how important consistency is, especially when you've had a favourite for so long.

There has been a small update to the Everyday Shine Shampoo formulation (formerly Pinkalicious), with the addition of Vitamin C and Vitamin B5 to help support scalp and hair health—but the core cleansing performance and gentle surfactant base remain the same. We’ve also refreshed the look and shape of the bar to improve usability, and we know this can feel like a big change when you’re used to a favourite.

To clarify—yes, our packaging is still home-compostable and recyclable. The new foil detail is just a design update, and it won’t affect its ability to break down safely in your compost bin. We just made it a little shinier while keeping it planet-friendly. 🌎✨

As for pricing, we’ve simplified things so that all shampoo and conditioner bars are now $17 in the US (that’s a $1 increase for shampoo and a $1 decrease for conditioner). These small adjustments help us keep our quality high while staying accessible, especially as material and production costs rise.

We really value your feedback and hope you’ll give the new bars a little more time—but if not, we’re always here to help find something that works better for you.

Thanks again for being part of the Ethique community 💚