CURL-DEFINING Shampoo Bar
CURL-DEFINING Shampoo Bar
CURL-DEFINING Shampoo Bar
CURL-DEFINING Shampoo Bar
CURL-DEFINING Shampoo Bar
CURL-DEFINING Shampoo Bar
CURL-DEFINING Shampoo Bar
CURL-DEFINING Shampoo Bar
CURL-DEFINING Shampoo Bar
CURL-DEFINING Shampoo Bar

CURL-DEFINING Shampoo Bar

for curly and coily hair
Rated 4.7 out of 5
Based on 800 reviews
Sale price$17.00

This sulfate-free champion is your secret weapon for defined, frizz-free locks that command attention. It gently cleanses while infusing moisture, thanks to cocoa and shea butters. The payoff? Soft, bouncy curls that spring to life with natural definition. 

Not sure which bar to choose? Take our quick quiz to find your perfect match.

Sizes:
Quantity Limited to 5

Learn more about our mission.

Moisturised, healthy curls start here.

Suitable for colour-treated hair. 

Scent profile: Tropical lemongrass-coconut blend.

Increases shine by 70%* *Clinically proven when used with Curl-Defining Conditioner versus damaged hair 

Net Weight: 110 g / 3.9 OZ

The Ethique Guarantee: Love your bars or get your money back—it's that simple! We're so confident in our formulas, we offer a 100% satisfaction guarantee. Not totally happy? Return it within 6 months for a full refund. We want you to feel great about making the switch to solid bars, so go ahead and give them a try, risk-free.

Easy as 1 - 2- 3: Wet hair and bar. Massage bar directly onto scalp and work into a lather with hands. Rinse completely, following with your Ethique conditioner.

Keep dry and away from direct water between uses. Store with ample airflow and drainage for best results. Check out our storage options!

Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Coconut Acid, Theobroma Cacao (Cocoa) Seed Butter, Butyrospermum Parkii (Shea) Butter, Betaine, Behentrimonium Methosulfate, Brassica Alcohol, Sodium Isethionate, Aqua (Water), Lactic Acid, Fragrance (Parfum)¹, Guar Hydroxypropyltrimonium Chloride, Glycerine, Cymbopogon Flexuosus (Lemongrass) Oil, Benzyl Alcohol, Sodium Chloride, Dehydroacetic Acid, Mica, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Tartaric Acid, Potassium Benzoate, Sodium Benzoate, Citral², Geraniol², Linalool², Titanium Dioxide (CI 77891), Chromium Oxide Greens (CI 77288). ¹Natural fragrance. ²Component of essential oils and fragrance.

Concentrated Bars, Mighty Ingredients

What's in our CURL-DEFINING Shampoo Bar

Reviews

Rated 4.7 out of 5
Based on 800 reviews
average rating 4.7 out of 5
Based on 800 reviews
  • 5 Stars
    630 Reviews
  • 4 Stars
    107 Reviews
  • 3 Stars
    36 Reviews
  • 2 Stars
    16 Reviews
  • 1 Star
    11 Reviews
800 Reviews
Reviewed by Nicole, from United States
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Coarse
My hair shape
Wavy
My oil production
Dry
Rated 5 out of 5
Review posted

Perfection

I absolutely love every Ethique shampoo and conditioner bar that I have tried so far and the curl-defining shampoo bar is no exception. I love the fresh lemongrass scent! Now that the weather is becoming much more humid here in the south, I thought I would try this bar. It delivers moisture and tames my coarse wavy hair! It totally eliminates frizz as well even if you spend hours outdoors! I don’t even need conditioner, but I am definitely purchasing the matching conditioner!

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Reviewed by Courtney, from United States
Verified Buyer
I recommend this product
Age Range
45 - 54
My hair texture
Medium
My hair shape
Curly
My curl type
3A
My oil production
Moderate
Rated 4 out of 5
Review posted

Why did you change the shape???

I actually switched to Ethique from HiBAR, because the teardrop shape of that shampoo bar was so impractical. First, I tried aerated soap sacks, which resulted in the bar becoming mushy and useless way too quickly. Then, I tried keeping them in their cardboard packaging, but the packaging disintegrated quickly. Ultimately, I switched to Ethique, which was a great quality shampoo bar in a normal, square shape. I bought the Ethique container with the ventilated bottom, and it worked like a charm. Now why on earth have you all have picked some other quirky & difficult-to-store shape for your formerly travel-friendly, gym shower tote-friendly shampoo bar? I just reordered and was super disappointed to find my new shampoo bar no longer fits the contained I bought from you. Sure, it looks neat, but it's totally impractical and not as easy to use. How am I supposed to hold it? Like a handle? Then I'm rubbing the narrowest part on my hair. Broadside? It flips around in your hand. And how is this going to wear down? With an awkward hole in the middle of the broadside or the wide part of the moon? Please reconsider this. It's a horrible design. Please also offer a travel container that actually fits the two bars I just bought, at least until you come to your senses and switch back. Here's hoping...

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Ethique

Hi Courtney,

Thanks so much for taking the time to share your experience — we really appreciate your thoughtful and detailed feedback.

We’re sorry to hear that the new bar shape hasn’t worked for you. It’s clear you’ve put real thought into how our products fit into your routine, and it’s feedback like this that helps us do better. While the updated shape was designed with use and drying in mind, we know it’s not hitting the mark for everyone — particularly around storage and portability — and that’s something we’re actively reviewing.

The good news: a new dual-purpose container (for both travel and in-shower use) is on the way and is due to launch late 2025. We hope it helps address at least part of your concerns in the meantime.

Thanks again for being so open with your feedback — and for giving Ethique a go in the first place.

— Team Ethique

Reviewed by Laura G., from United States
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Medium
My hair shape
Curly
My oil production
Moderate
Rated 5 out of 5
Review posted

Still curly

Hubby uses this one and he is a very simple guy. He actually likes it.

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Reviewed by Matilda S., from United States
Verified Buyer
I recommend this product
Rated 4 out of 5
Review posted

Overall good shampoo

I've been using this product for ~2 years now, and I'm very satisfied with how soft my hair feels after using it! The new bar shape is also nice to quickly lather the entire scalp. The new packaging contains metallic decals and has the "recycling" symbol on the bottom as opposed to any of the more classic "compositing" symbols, but I have been assured by customer service that the packaging is still safe for home composting.

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Reviewed by Patti B., from United States
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Curly
Rated 4 out of 5
Review posted

Wonderful product

It is moisturizing, it brings out curls, it leaves hair with a nice soft feel. And no plastic! The only left to wish for is a nicer scent.

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