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CURL-DEFINING Shampoo Bar
This sulfate-free champion is your secret weapon for defined, frizz-free locks that command attention. It gently cleanses while infusing moisture, thanks to cocoa and shea butters. The payoff? Soft, bouncy curls that spring to life with natural definition.
Learn more about our mission.
Net Weight: 110 g / 3.9 OZ
Concentrated Bars, Mighty Ingredients
What's in our CURL-DEFINING Shampoo Bar
- Caroline B.Verified BuyerRated 5 out of 5 starsYesterdayLove
Love this shampoo! Makes my hair feel so soft, shiny, and definitely curls (without any styling) much better than when using other shampoos.
- KarliVerified BuyerRated 5 out of 5 stars3 weeks agoSooo Good
I use this shampoo everyday and it is amazing! Really brings out my curls when I thought I didn’t have much left. No residue feeling or drying out my hair. Just perfect!
- Angela G.Verified BuyerRated 3 out of 5 stars3 weeks agoSame Great Formula, Hard to Use Shape
I love the formula for this shampoo! My husband and I both use it regularly, and have been using only ethique shampoo and conditioner for years.
Unfortunately, I'm not loving the moon shape. It's fun to look at! But it's awkward to apply to hair, and it no longer fits in the rectangle containers from ethique that we've been using for years. I have no idea how I'm meant to store this awkward thing for travel, which has been one of the advantages of ethique bars. Honestly not sure what we will be doing for shampoo moving forward.
EEthique2 weeks agoThanks so much for your continued support over the years—we’re thrilled the formula’s still working so well for you and your husband, but we hear you on the bar shape.
The moon design was intended to make application easier by gently curving to the scalp, but we know it won’t feel intuitive for everyone right away. You’re also absolutely right that our older rectangular containers (first introduced over eight years ago!) don’t match the updated shape. We’d planned new storage to pair with the redesign, but unfortunately, that project is currently paused due to US import tariffs.
Thanks again for taking the time to share your experience—this kind of feedback really helps shape where we go next. 💚
- GraceVerified BuyerRated 5 out of 5 stars1 month agoLove the smell and longevity!!
I think the new shape is cute and I love the smell! The bars also last forever! I took the video I posted about a month ago, but it’s been about 4 months since I got the bar and it seems like it might even last 4 more months!! I’ll add a photo of what it looks like currently.
I miss how the old packaging felt like it was made of cardboard while the new packaging is kinda shiny (which im wondering how thats possible since it’s plastic-free).
Using this shampoo with the curl defining conditioner always leaves my hair feeling soft and healthy. So excited I no longer have to buy shampoo and conditioner in plastic bottles :D
P.S. Ethique, if you ever come out with gel or mousse in a sustainable container like aluminum, I’ll be sure to buy that right up!
EEthique4 weeks agoThanks so much for your amazing review—and for being part of our journey toward even more sustainable haircare! 💚
To answer your question: yes, our new packaging is still 100% home-compostable and recyclable. Even with the shinier look, we've kept it plastic-free and planet-friendly—just with a little extra sparkle!
And you’re right on the money about styling products too. As we focus on haircare for 2025 and beyond, creating sustainable styling options are definitely on our radar. Thanks again for your encouragement—it means the world to us!
- IsabellaVerified ReviewerRated 1 out of 5 stars1 month agoNew product is poorly designed - very disappointing
I have been purchasing Ethique's curly hair shampoo and conditioner for over three years and I am very disappointed in the new products.
The old products were neat cubes - easy to hold, easy to store, fitted in the travel box/storage trays, and there was no wasted packaging. This new design is simply baffling. It is enormous - it does not fit in the travel box, goes off the side of the storage trays, and there is wasted packaging. How am I supposed to keep my products dry so they last longer if they can't be contained?
The awful part is that it is so hard to hold. The cube design was easy to grip in your palm and pass over your hair, with this new weird shape I am constantly dropping the bar, the curved section does not fit comfortably on my head which means it applies unevenly, and I can tell that it will wear down unevenly. The beauty of the cube was that it applied evenly and stayed intact until pretty much the last wash. This new bar will not replicate this.
In order to hold the bar and so that it will fit into the storage box I have had to cut the bar in half. I have seen from replies to other reviews that Ethique is coming out with a new storage box this year - too little too late. Frankly, for a company that prides itself on reducing waste I am shocked that you would design a bar that requires customers to purchase a new storage box. My three year old box is functioning perfectly and does not need to be replaced - which is the whole point of your designs. It is…
EEthique1 month agoThanks so much for your detailed review, Isabella—and for being a long-time supporter of our curly hair range. We’re truly sorry to hear how disappointing this packaging and shape change has felt, and we really appreciate you taking the time to share your experience so thoroughly.
The updated bar shape is part of a wider brand evolution we undertook after interviewing over 5,000 Ethique customers across NZ, the US, Australia, the UK and Canada. What we heard was that while many people loved the bars, the range didn’t always feel intuitive—and our shapes and packaging weren’t always working for everyone. So, we took a step back and reimagined how we could make our bars more accessible, easy to use, and recognisable at a glance—without compromising on our commitment to being plastic-free and high-performance.
The new crescent shape was tested extensively with customers—many of whom live with conditions that affect dexterity, like arthritis and peripheral neuropathy. Their feedback helped us land on a shape that’s easier to grip, better aligned with how people apply bars to hair and body, and one that wears down more evenly for most. That said, we completely understand that it hasn’t worked for you—and we’re genuinely sorry for the frustration it’s caused.
Our original In-Shower Container was created more than seven years ago and wasn’t designed with this updated shape in mind. While a new container is in development, we know that’s not helpful in the here and now—and your point about having invested in a functional system that no longer fits is absolutely fair.
We’ve shared your feedback directly with our product team, and we want to thank you again for your honest review. While this new shape has worked well for many, we know it won’t suit everyone—and we’re grateful for the chance to learn from loyal customers like you. 💚
