CURL-DEFINING Solid Shampoo for curly and coily hair
BEFORE
AFTER ONE USE
BEFORE
AFTER ONE USE
LASTS LONGER THAN LIQUID 

1 SHAMPOO = 3 LIQUID SHAMPOO BOTTLES 
*Based on 220ml shampoo bottles
1 CONDITIONER BAR = 5 LIQUID CONDITIONER BOTTLES*
*Based on 350ml conditioner bottles
Shea Butter - Ultimate moisturizer

Glycerine - draws in hydration

Cocoa Seed Butter - Frizz fighting occlusive to lock down moisture
Increases shine by 70% after one use* *Clinically tested when used with Curl-Defining Conditioner versus damaged hair.

SMELLS LIKE TROPICAL COCONUT
EASY TO USE + HOLD
Wet bar and hair 
Swipe directly on scalp
Rinse completely
SHAPING BEAUTY FOR GOOD. 
Vegan
Recyclable + home compostable 
TSA-friendly
Plastic and microplastic-free
For all hair types
Cruelty-free
100% Carbon Neutral Production
B-corp certified
55,000+ five-star reviews

CURL-DEFINING Shampoo Bar

for curly and coily hair
Sale price$14.00
4.7
Rated 4.7 out of 5 stars
896 Reviews

Say hello to defined curls! This sulfate-free shampoo gently cleanses, reduces frizz, and boosts shine with cocoa and shea butters.

Quantity Limited to 5

Moisturised, healthy curls start here.

A sulfate-free shampoo that gently cleanses and defines curls. Cocoa and shea butters lock in moisture, leaving curls bouncy, soft, and naturally defined. The payoff? Soft, bouncy curls that spring to life with natural definition. 

Sulfate-free. Suitable for colour-treated hair.

Scent profile: Tropical lemongrass and coconut.

Net Weight: 110 g / 3.9 OZ

Increases shine by 70% for curly hair after one use* 
Increases shine by 104% for coily hair after one use*
*Clinically proven when used with
Curl-Defining Conditioner versus damaged hair 

Shea butter - Nature's moisturiser for soft, defined curls

Cocoa seed butter - Frizz-fighting hydration boost

Glycerine - Humectant that locks in moisture

Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Glycerine, Coconut Acid, Theobroma Cacao (Cocoa) Seed Butter, Butyrospermum Parkii (Shea) Butter, Behentrimonium Methosulfate, Betaine, Brassica Alcohol, Sodium Isethionate, Aqua (Water), Fragrance (Parfum)¹, Guar Hydroxypropyltrimonium Chloride, Lactic Acid, Benzyl Alcohol, Sodium Chloride, Cymbopogon Flexuosus (Lemongrass) Oil, Dehydroacetic Acid, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Tartaric Acid, Potassium Benzoate, Sodium Benzoate, Citral², Geraniol², Geranyl Acetate², Linalool², Mica, Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288). ¹Natural fragrance. ²Component of essential oils and fragrance.

Easy as 1 - 2- 3: Wet hair and bar. Massage bar directly onto scalp and work into a lather with hands. Rinse completely, following with your Ethique conditioner.

Keep dry and away from direct water between uses. Store with ample airflow and drainage for best results. Check out our storage options!

DEFINED + MOISTURISED + BOUNCY

Results in ONE WASH

SHAMPOO
1. Wet bar and hair
2. Swipe directly on scalp
3. Rinse completely

CONDITIONER
1. Glide bar on hair + ends
2. Rinse completely

Effective, Clean, and Ethical Haircare
Effective, Clean, and Ethical Haircare
4.7
Rated 4.7 out of 5 stars
Based on 896 reviews
Total 5 star reviews: 707
Total 4 star reviews: 117
Total 3 star reviews: 41
Total 2 star reviews: 19
Total 1 star reviews: 12
93%would recommend this product
896 reviews
  • Veronica S.
    Flag of United States
    Verified Buyer
    I recommend this product
    Age Range 35 - 44
    My hair texture Medium
    My hair shape Curly
    My oil production Dry
    Rated 5 out of 5 stars
    3 hours ago
    Great option for a curly gurly

    Bought for my daughter who has ringlets, it's so great at moisturizing and leaving her usually dry hair feeling soft again

  • Ash S.
    Flag of United States
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    My hair texture Fine
    My hair shape Curly
    My curl type 3B
    My oil production Moderate
    Rated 5 out of 5 stars
    5 days ago
    I like

    Doesn’t make my curls dry after washing.

  • Amandine D.
    Flag of New Zealand
    Verified Reviewer
    I recommend this product
    Age Range 35 - 44
    My hair texture Fine
    My hair shape Curly
    My oil production Oily
    Rated 5 out of 5 stars
    1 week ago
    Loving the Shampoo bar & conditioner <3

    I’ve recently bought the bundle and the travel bundle. I wasn’t sure what to expect but after the first trial, I could feel how my hair was so light and the curls weren’t carry all the weight on the bottom. It’s mess free, no more tripping for excess of liquid when you shower and it’s definitely better for the environment. Love it!

  • Kayleigh G.
    Flag of United States
    Verified Buyer
    I recommend this product
    Age Range 35 - 44
    My hair texture Thick
    My hair shape Curly
    Rated 5 out of 5 stars
    1 week ago
    Best Shampoo Bar Ever

    5 years of shampoo bars down and I still love it!!!

  • Sarah W.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Love!!

    I love this shampoo! I definitely think it helps define my curls even if I don’t use products after the shower, my hair is more defined than when I use other “curly”shampoos.