CURL-DEFINING Solid Shampoo for curly and coily hair
BEFORE AFTER ONE USE
BEFORE AFTER ONE USE
LASTS LONGER THAN LIQUID 1 SHAMPOO = 3 LIQUID SHAMPOO BOTTLES *Based on 220ml shampoo bottles 1 CONDITIONER BAR = 5 LIQUID CONDITIONER BOTTLES* *Based on 350ml conditioner bottles
Shea Butter - Ultimate moisturizer Glycerine - draws in hydration Cocoa Seed Butter - Frizz fighting occlusive to lock down moisture
Increases shine by 70% after one use* *Clinically tested when used with Curl-Defining Conditioner versus damaged hair. SMELLS LIKE TROPICAL COCONUT
EASY TO USE + HOLD Wet bar and hair Swipe directly on scalp Rinse completely
SHAPING BEAUTY FOR GOOD. Vegan Recyclable + home compostable TSA-friendly Plastic and microplastic-free For all hair types Cruelty-free 100% Carbon Neutral Production B-corp certified 55,000+ five-star reviews

CURL-DEFINING Shampoo Bar

for curly and coily hair
$14.00
4.7
Rated 4.7 out of 5 stars
894 Reviews

Say hello to defined curls! This sulfate-free shampoo gently cleanses, reduces frizz, and boosts shine with cocoa and shea butters.

Quantity Limited to 5

Moisturised, healthy curls start here.

A sulfate-free shampoo that gently cleanses and defines curls. Cocoa and shea butters lock in moisture, leaving curls bouncy, soft, and naturally defined. The payoff? Soft, bouncy curls that spring to life with natural definition. 

Sulfate-free. Suitable for colour-treated hair.

Scent profile: Tropical lemongrass and coconut.

Net Weight: 110 g / 3.9 OZ

Increases shine by 70% for curly hair after one use* 
Increases shine by 104% for coily hair after one use*
*Clinically proven when used with Curl-Defining Conditioner versus damaged hair 

Shea butter - Nature's moisturiser for soft, defined curls

Cocoa seed butter - Frizz-fighting hydration boost

Glycerine - Humectant that locks in moisture

Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Glycerine, Coconut Acid, Theobroma Cacao (Cocoa) Seed Butter, Butyrospermum Parkii (Shea) Butter, Behentrimonium Methosulfate, Betaine, Brassica Alcohol, Sodium Isethionate, Aqua (Water), Fragrance (Parfum)¹, Guar Hydroxypropyltrimonium Chloride, Lactic Acid, Benzyl Alcohol, Sodium Chloride, Cymbopogon Flexuosus (Lemongrass) Oil, Dehydroacetic Acid, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Tartaric Acid, Potassium Benzoate, Sodium Benzoate, Citral², Geraniol², Geranyl Acetate², Linalool², Mica, Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288). ¹Natural fragrance. ²Component of essential oils and fragrance.

Easy as 1 - 2- 3: Wet hair and bar. Massage bar directly onto scalp and work into a lather with hands. Rinse completely, following with your Ethique conditioner.

Keep dry and away from direct water between uses. Store with ample airflow and drainage for best results. Check out our storage options!

DEFINED + MOISTURISED + BOUNCY

Results in ONE WASH

SHAMPOO
1. Wet bar and hair
2. Swipe directly on scalp
3. Rinse completely

CONDITIONER
1. Glide bar on hair + ends
2. Rinse completely
Effective, Clean, and Ethical Haircare
Effective, Clean, and Ethical Haircare
4.7
Rated 4.7 out of 5 stars
Based on 894 reviews
Total 5 star reviews: 705 Total 4 star reviews: 117 Total 3 star reviews: 41 Total 2 star reviews: 19 Total 1 star reviews: 12
93%would recommend this product
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894 reviews
  • Sarah W.
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    Yesterday
    Love!!

    I love this shampoo! I definitely think it helps define my curls even if I don’t use products after the shower, my hair is more defined than when I use other “curly”shampoos.

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  • Alyson H.
    Flag of United States
    Verified Buyer
    I recommend this product
    Age Range 35 - 44
    My hair texture Medium
    My hair shape Wavy
    My oil production Moderate
    Rated 4 out of 5 stars
    6 days ago
    doesn't do much for me

    My hair can present wavy, I think it's mostly dependent on water hardness. this didn't help my natural waviness come out, but we're living with quite hard water.

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    E Profile picture for Ethique
    Ethique
    27 seconds ago

    Hi Alyson, I'm sorry to hear that you didn't find the curl-defining bar helpful for your hair. If you would like to reach out to us at hello@ethique.com and we can help find the perfect bar for your hair type! You might find our Smoothing Range or Everyday Shine range better suited for your hair type!

  • Hawley
    Flag of United States
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    My hair texture Thick
    My hair shape Curly
    My oil production Oily
    Rated 5 out of 5 stars
    2 weeks ago
    Works wonders and accessible for low vision!

    First curly hair shampoo bar that has worked for well for me, and I wanted to leave five stars for accessibility. I have low vision (made worse without glasses in the shower) and I really appreciate the bright coloration of this bar. So many bars I have tried are white and they disappear against the white bathroom tile. So, thank you so much Ethique for making this accessible for me on top of saving my curly hair 💛

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  • Makena T.
    Flag of United States
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    My hair texture Medium
    My hair shape Wavy
    My oil production Moderate
    Rated 5 out of 5 stars
    1 month ago
    One of my favorites

    Love how this makes my wavy hair feel

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  • Angie C.
    Flag of United States
    Verified Buyer
    I recommend this product
    Age Range 35 - 44
    Rated 5 out of 5 stars
    2 months ago
    Curls are showing up after only 2 uses

    I got this shampoo and conditioner combo for my daughter who has had frizzy/wavy hair for most of her life. When I started conditioning it a little more intensely (she's only 7) I saw some curls popping so I ordered this shampoo and conditioner thinking she was ready for some 'big girl' product. After only two uses, she is getting lovely curls, and I know that will only get better with regular use.

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