PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar
PURPLE Shampoo Bar

PURPLE Shampoo Bar

for blonde and grey hair
Rated 4.4 out of 5
Based on 519 reviews
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Rated 4.4 out of 5
Based on 519 reviews

Blondes and silver stunners, listen up! This purple powerhouse is here to banish brassiness and boost brilliance and is formulated for daily use. Infused with beetroot, babassu oil, and betaine, it not only tones but also hydrates and restores radiance. Get ready for cooler, brighter, more vibrant locks that turn heads.

Sizes:
SHAMPOO
SHAMPOO AND CONDITIONER
Quantity Limited to 5

Effective

Clean

Ethical

Learn more about our mission.

Goodbye brass, hello brightness.

Suitable for colour-treated hair and suitable for daily cleansing. 

Scent profile: Enchanting jasmine. 

Up to 10x more concentrated active ingredients for superior results* *Versus typical liquid shampoo 

Net Weight: 110 g / 3.9 OZ

Not sure which bar to choose? Take our quick quiz to find your perfect match.

The Ethique Guarantee: Love your bars or get your money back—it's that simple! We're so confident in our formulas, we offer a 100% satisfaction guarantee. Not totally happy? Return it within 6 months for a full refund. We want you to feel great about making the switch to solid bars, so go ahead and give them a try, risk-free.

Easy as 1 - 2- 3: Wet hair and bar. Massage bar directly onto scalp and work into a lather with hands. Rinse completely, following with your Ethique conditioner.

Keep dry and away from direct water between uses. Store with ample airflow and drainage for best results. Use a storage tray to prevent staining. Check out our storage options!

Sodium Cocoyl Isethionate, Stearic Acid, Sodium Cocoyl Glycinate, Mica, Theobroma Cacao (Cocoa) Seed Butter, Coconut Acid, Orbignya Oleifera (Babassu) Seed Oil, Behentrimonium Methosulfate, Betaine, Brassica Alcohol, Sodium Isethionate, Aqua (Water), Lactic Acid, Glycerine, Guar Hydroxypropyltrimonium Chloride, Fragrance (Parfum)¹, Benzyl Alcohol, Sodium Chloride, Dehydroacetic Acid, Jasminum Officinale (Jasmine) Oil, Beta Vulgaris (Beet) Root Powder, Linalool², Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Iron Oxides (CI 77491). ¹Natural fragrance. ²Component of essential oils and fragrance.

Concentrated Bars, Mighty Ingredients

What's in our PURPLE Shampoo Bar

Babassu oil

Nourishes and softens

Beetroot powder

Natural purple pigment to neutralise brassiness

Betaine

Moisturises and protects colour-treated hair

Babassu oil

Nourishes and softens

Beetroot powder

Natural purple pigment to neutralise brassiness

Betaine

Moisturises and protects colour-treated hair

Reviews

Rated 4.4 out of 5
Based on 519 reviews
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average rating 4.4 out of 5
Based on 519 reviews
  • 5 Stars
    350 Reviews
  • 4 Stars
    86 Reviews
  • 3 Stars
    42 Reviews
  • 2 Stars
    15 Reviews
  • 1 Star
    26 Reviews
87% of reviewers would recommend this product to a friend
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519 Reviews
Reviewed by Bella, from United States
Verified Reviewer
I recommend this product
Age Range
55 - 64
My hair texture
Fine
My hair shape
Wavy
My curl type
1A
My oil production
Oily
Rated 5 out of 5
Review posted

Superb!

I hardly ever write reviews. Finally a product that actually lives up to its claims! I love these shampoo and conditioner bars and they have made my hair look and feel amazing! I will never go back to bottles of gloop!

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Reviewed by Karen W., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Medium
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Purple Shampoo for Brassy Blonde and Grey hair: Tone It Down

Lovely shampoo, I have grey hair and the shampoo compliments the grey, giving it a shine and brightens up my hair, giving it a natural, but light colour to take away the dullness of grey hair. Plus anything that is not in a bottle or plastic is my priority.

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Reviewed by Mary G., from New Zealand
Verified Buyer
I recommend this product
Age Range
35 - 44
Rated 5 out of 5
Review posted

Great shampoo

Perfect for my hair, cleans well and gear for the tone.

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Reviewed by Les C., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Curly
Rated 5 out of 5
Review posted

Purple shampoo

Purchased this size as a trial 12 months ago. Love it so much that I have now purchased the large bar for homeland the mini bar for my overseas trip next year.

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Reviewed by Evelyn S., from United States
Verified Buyer
I recommend this product
Age Range
45 - 54
My hair texture
Thick
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

It works!

I have completely white hair and so I have to use a purple shampoo because it definitely gets brassy. This beet shampoo and conditioner have absolutely made a difference in the color of my hair.

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