Why We're Having Our Biggest Sale of the Year 

Right, let's talk about something we haven't done before – we're having our first-ever Black Friday sale. It's a big deal for us, and we want to be totally upfront about why we're doing it. 

We know what you might be thinking: "Ethique? Having a Black Friday sale? What's going on?" Fair question! We've always marched to the beat of our own drummer, but this year we're trying something new for a really important reason. 

Here's the thing – we're passionate about getting plastic-free products into more hands (and showers!) around the world. While we absolutely love our dedicated community of conscious consumers, we know there are loads of people out there who are curious about solid beauty products but haven't taken the plunge yet. Maybe it's the price point, maybe it's the uncertainty of trying something new – we get it! 

So, Why Now? 

Simple really – we want more people to have the chance to try sustainable alternatives to their everyday products. Our mission has always been about creating a more beautiful future for people and planet, and sometimes that means trying new approaches to reach more people. 

By offering 40% off sitewide, we're making it easier for anyone who's been sitting on the fence about trying solid shampoo (yes, it really does work!) or any of our other products to give them a go. Plus, it's a brilliant opportunity for our wonderful customers to share their favourite Ethique products with friends and family who might have been curious but hesitant. 

We're Doing Things Differently (As Always!) 

You know us – we don't follow the crowd. So, while we're having a sale, we're doing it our way: 

• We're running it for a full 12 days (21st November to 3rd December) because we hate the idea of rushing people into decisions. Take your time, do your research, read the reviews. No pressure! 

• Every order still plants a tree (because trees are brilliant) 

• And yes, we're still offsetting our shipping carbon footprint by 120% (because going above and beyond is kind of our thing) 

More Than Just a Sale 

• No panic-buying necessary (seriously, take your time!) 

• No complicated codes to remember (the 40% discount is automatically applied) 

• No compromising on our values (we're still as sustainable as ever) 

Think of it as our way of saying "give us a try!" to anyone who's been curious about making the switch to plastic-free beauty. Whether you're new to sustainable beauty or a long-time supporter wanting to stock up on your favourites, this is your chance to get involved. 

Remember, this runs from 21st November to 3rd December. No rush, no pressure – just a genuine opportunity to try something new and maybe find your new favourite plastic-free products. 

Want to know the best bit? Every purchase still contributes to our mission of creating a more sustainable future. Not bad for a holiday sale, eh?