Thanks so much for taking the time to share this feedback — and for being such a loyal Ethique customer over the years. 💚
We know change is never easy — especially when you’ve found a product you love — and we really appreciate your honesty as we roll out the new look. You’re absolutely right that the new bar shape no longer fits our previous travel containers. That product has been paused for now due to international tariff complications that made it unsustainable to produce — but we’re actively working on updated, bar-compatible storage options.
As for the new packaging size, it was designed to be more visible on shelf — our previous boxes were often hard to spot in-store — while still being home-compostable and maintaining the same width and depth as before. The taller format also accommodates the new bar shape, which was designed to help distinguish shampoo from conditioner in-shower and better match the shape of your scalp for application.
And to your broader point — no, we haven’t abandoned our mission. We’re still proudly plastic-free, B Corp certified (top percentile!), vegan, cruelty-free, and palm oil free. Our product footprint remains 93% smaller than traditional haircare, and we continue to donate over 2% of sales to charity each year. This refresh is about making sustainable beauty more accessible and appealing to a wider audience — because the more people we can bring on the journey, the bigger the collective impact.
Thanks again for sharing your perspective — and for continuing to be part of the Ethique community.