This duo eliminates brassy tones and brightens blonde and silver hair for strengthened, luminous locks. Safe to use every day!
Really like the way this keeps my dyed blonde super nice tone. My hairdresser is impressed! I also use a heat protector/treatment and between these two products, my hair is soft and in good condition
Compared to a fudge shampoo it's not quite as strong at getting rid of the yellow tones but does work well for a purple bar. Zero waste win!
Can't get enough of this toner , can't wait to try the conditioner
I have been dying my hair for 30 years. I have been dying it blonde for almost 10 years. After using this duo once or twice a week, and frizz wrangler and too delicious On my other wash days, my hair is the healthiest it has ever been. It is shiny, soft, thick, and has little to know breakage. I recommend ethique to everyone.
This really works and easy to use. My second time using this shampoo, first time using conditioner. I did buy a bottle of purple shampoo in between and it left my hair oily and had to wash more often so went back to the bar. Was unsure about the conditioner but wow, it is amazing. I get my hair coloured at hair dressers and it holds its colour way longer using this shampoo . Definitely going to stick to this after comparing.
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