Tone It Down™ Brightening Purple Haircare Duo

Say ba-bye to brass, frizz & of course, plastic bottles and hello to bright, bouncy tresses!

With no sulfates, silicone or petrochemical-derived dyes, this purple solid shampoo and conditioner duo (great for blondes and silver foxes) is best used as your regular shampoo & conditioner to keep the yellow tones at bay. 

Tone It Down purple solid shampoo has babassu and jasmine oils add shine and body with beetroot extract for extra color power. 

Tone It Down purple solid conditioner has lovely jasmine oil delivers deep nourishment for soft, smooth, luminous locks.

Pro tips:
- To keep brass at bay, use these as your regular shampoo & conditioner.
- Find the shampoo to not lather as much? As it's sulfate-free, you don't get huge amounts of foam - so use it twice if you really want that squeaky-clean feeling.
- As the Tone It Down range contains a high concentration of purple pigments, these products may transfer on to surfaces in your bathroom. To combat this, we recommend rinsing the surfaces immediately to avoid staining.

New look, same great bar! We're excited to introduce you to our NEW packaging! Inside are the very same solid formulations that you know and love, the same size by weight and the same number of uses – they just look a little different! Shampoo bars have retained their iconic square shape, while conditioner bars are now circular to help differentiate them in your bathroom. Depending on your region, the packaging (and bar shape) you receive may vary in online orders as we transition over to the new look. If you have any questions, check out our FAQs, or drop us a line.

The Ethique Guarantee: Trying new products might feel intimidating, so we’re here to boost your confidence! Try out a mini size first, or email our Miracle Workers for a custom recommendation. If you buy a product and it’s just not working out, return it to us for a full refund with our 100% satisfaction guarantee*!