Tone It Down™ Gift Pack for Blonde and Silver Hair

Tone It Down™ Gift Pack for Blonde and Silver Hair

Rated 4.5 out of 5
Based on 1213 reviews
Sale price$28.50 USD Regular price$36.00 USD
Save $7.50 USD

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Quantity:
Cruelty-free & vegan
Plastic-free-packaging
Home-compostable & recyclable packaging
Biodegradable formula
Climate Positive Brand

Say "buh-bye" to brass, and hello to bright, bouncy tresses! This Tone It Down shampoo and conditioner duo helps neutralise brassy tones and deliver deep nourishment for silky, luminous locks. Purple pigments in our Tone It Down shampoo and conditioner bars help eliminate unwanted yellow tones from blonde and silver hair. Instead of petrochemical-derived dyes, we use ethically-sourced mica, a blend of naturally occurring mineral pigments, and a dash of beetroot powder for extra colour power in these vibrantly purple bars. Fairly traded cocoa butter, babassu oil, and THC-free hemp seed oil deliver deep nourishment to strands for soft, shiny tresses; and the luxurious jasmine and vanilla scent makes every hair wash day a treat. This duo is best used as your regular shampoo and conditioner for lusciously luminous locks.

  • Perfect for blondes & silver foxes
  • Saves 8 x 350ml bottles
  • Shampoo: At least 80 uses
  • Conditioner: At least 120 uses 

The Ethique Guarantee:

Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

Scientifically-proven, natural ingredients

What's in our Tone It Down™ Gift Pack for Blonde and Silver Hair

Reviews

Rated 4.5 out of 5
Based on 1213 reviews
average rating 4.5 out of 5
Based on 1213 reviews
  • 5 Stars
    856 Reviews
  • 4 Stars
    198 Reviews
  • 3 Stars
    82 Reviews
  • 2 Stars
    41 Reviews
  • 1 Star
    36 Reviews
89% of reviewers would recommend this product to a friend
Customer photos and videos
1213 Reviews
Reviewed by Raewyn S., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Wavy
My oil production
Dry
Rated 5 out of 5
Review posted

Love it

Cleans, brightens and makes my hair shine.

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Reviewed by Raewyn S., from New Zealand
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Fine
My hair shape
Wavy
My oil production
Dry
Rated 5 out of 5
Review posted

Love it

Makes my hair soft, bright and shine. I have white/grey hair.

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Reviewed by C J., from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
My hair texture
Thick
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

Perfect purple

I love this conditioner. I have long hair and just use it at the ends as the Purple Shampoo is really gentle. Would recommend this product. I like the conditioner bar being a different shape to the shampoo so I don't mix them up.

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Reviewed by C J., from New Zealand
Verified Buyer
I recommend this product
Age Range
45 - 54
My hair texture
Thick
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

Brighter grey

My Grey hair is brighter and no yellow tones after using tone it done. My hair feels soft .

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Reviewed by Amanda C., from United States
Verified Buyer
I recommend this product
Age Range
35 - 44
My hair texture
Thick
My hair shape
Straight
Rated 5 out of 5
Review posted

Amazing!

Okay so I wash my hair 1-2 times a week. I’ve had this product for a little over 3 weeks which means I’ve probably washed my hair 6-7 times MAX. I keep getting asked if I got my hair lightened. I’m like “nope just washed it”. I couldn’t figure out why my hair looked lighter. Then I realized I’ve been using this shampoo bar. My last hair appointment I got highlights and that was over 3 months ago so that is how much this product is lightening my hair! Absolutely would recommend this product to anyone!

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