Tone It Down™ Gift Pack for Blonde and Silver Hair

Tone It Down™ Gift Pack for Blonde and Silver Hair

Rated 4.5 out of 5
Based on 1318 reviews
Sale price$32.40 USD Regular price$36.00 USD
Save 10%

New to haircare bars? Not sure which is right for you? Take our quiz!

Quantity:
Cruelty-free & vegan
Plastic-free-packaging
Home-compostable & recyclable packaging
Biodegradable formula
Climate Positive Brand

Say "buh-bye" to brass, and hello to bright, bouncy tresses! This Tone It Down shampoo and conditioner duo helps neutralise brassy tones and deliver deep nourishment for silky, luminous locks.

Purple pigments in our Tone It Down shampoo and conditioner bars help eliminate unwanted yellow tones from blonde and silver hair. Instead of petrochemical-derived dyes, we use ethically-sourced mica, a blend of naturally occurring mineral pigments, and a dash of beetroot powder for extra colour power in these vibrantly purple bars.

Fairly traded cocoa butter, babassu oil, and THC-free hemp seed oil deliver deep nourishment to strands for soft, shiny tresses; and the luxurious jasmine and vanilla scent makes every hair wash day a treat.

This duo is best used as your regular shampoo and conditioner for lusciously luminous locks.

  • Perfect for blondes & silver foxes
  • Saves 8 x 350ml bottles
  • Shampoo: At least 80 uses
  • Conditioner: At least 120 uses 

Net weight: 170g (6oz)

The Ethique Guarantee: Trying new products might feel intimidating, so we’re here to boost your confidence! Try out a mini size first, or email our Miracle Workers for a custom recommendation. If you buy a product and it’s just not working out, return it to us for a full refund with our 100% satisfaction guarantee*!

First, thoroughly wet both your hair and the bar. Then, swipe directly onto your head, starting at the roots and running down to the ends of your hair. Set the bar away from the water stream and use your hands to create a lot of luscious lather. A little goes a long way! Rinse and repeat as needed – and enjoy refreshed, healthy-looking hair.

Tone It Down™ Brightening Purple Shampoo Bar: Sodium cocoyl isethionate, stearic acid, sodium cocoyl glycinate, mica, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, behentrimonium methosulfate, betaine, brassica alcohol, sodium isethionate, lactic acid, glycerin, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, sodium chloride, aqua (water), dehydroacetic acid, Jasminum officinale (jasmine) oil, Beta vulgaris (beet) root powder, linalool², CI 77891, CI 77491, CI 77007. ¹Natural fragrance ²Component of essential oils & fragrance

Tone It Down™ Brightening Purple Conditioner Bar: Behentrimonium methosulfate, brassica alcohol, Euphorbia cerifera cera (candelilla wax), glycerin, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, mica, jojoba esters, Cannabis sativa (hemp) seed oil, caprylic/capric triglyceride, stearic acid, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, dehydroacetic acid, Jasminum officinale (Jasmine) oil, Beta vulgaris (beet) root powder, aqua (water), tocopherol, linalool², CI 77891, CI 77491, CI 77007.

Scientifically-proven, natural ingredients

What's in our Tone It Down™ Gift Pack for Blonde and Silver Hair

Reviews

Rated 4.5 out of 5
Based on 1318 reviews
average rating 4.5 out of 5
Based on 1318 reviews
  • 5 Stars
    931 Reviews
  • 4 Stars
    213 Reviews
  • 3 Stars
    89 Reviews
  • 2 Stars
    44 Reviews
  • 1 Star
    41 Reviews
89% of reviewers would recommend this product to a friend
Customer photos and videos
1318 Reviews
Reviewed by Valerie L., from United States
Verified Reviewer
I recommend this product
Age Range
55 - 64
My hair texture
Fine
My hair shape
Wavy
My oil production
Dry
Rated 5 out of 5
Review posted

I'm getting compliments

Once I started using this shampoo regularly, I've had people tell me that they love my hair color. I'm in my late 50's and completely gray. This really does leave my hair brighter and shinier, but doesn't over-color and leave a blue-ish or purple tinge. I've said this in every review I've written- try the minis first! They're big enough to give you a real taste of what the product is like, but without having to invest in a whole bar if you're uncertain. Take the time to get used to the bar- the mini will do that for you- and see if it works for your hair. I sometimes alternate the purple with different formulas for moisture; I don't need to use the purple bar every time, and my hair is very fine and can be dry.

Loading...
Was this helpful?
Reviewed by Tiffani F., from New Zealand
Verified Buyer
I recommend this product
Age Range
55 - 64
My hair texture
Fine
My hair shape
Wavy
My oil production
Moderate
Rated 5 out of 5
Review posted

Great for my grey hair.

I wasnt sure how this would go on my hair behining to go grey and embracing it. This condition works really well to make my hair look lushious and im really happy with it. Thanks.

Loading...
Was this helpful?
Reviewed by Kathleen A., from Australia
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Thick
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Fabulous

Ok I looked at this product for a couple of months. I am getting some psoriasis on my scalp and have blond foils every 5 weeks. I have tried every type of purple shampoo and conditioner but everything irritates my psoriasis. I finally bought this product and first use - no irritation, 2nd use no irritation,I'm so very happy with this product.

Loading...
Was this helpful?
Reviewed by Kathleen A., from Australia
Verified Buyer
I recommend this product
Age Range
65+
My hair texture
Thick
My hair shape
Straight
My oil production
Moderate
Rated 5 out of 5
Review posted

Excellent

I looked at these for several months as I am getting some psoriasis and the purple shampoos and conditioners irritate it. I have blonde foils full head. So ... I tried them and omg the colour is fabulous and did not irritate my psoriasis. I followed the instructions on application and it worked well Thankyou Kat

Loading...
Was this helpful?
Reviewed by Eva S., from United States
Verified Buyer
I recommend this product
Age Range
55 - 64
My hair texture
Medium
My hair shape
Wavy
My curl type
2B
My oil production
Moderate
Rated 4 out of 5
Review posted

Might be a 5-- still trying it.

I've used a lot of purple shampoos and conditioners. This is the one with the most color (just the amount for my short hair dyes all my bathwater lavender). I hope I don't end up with lavender hair. So far so good. I am a daily swimmer, so I wash my hair daily.

Loading...
Was this helpful?