Black Friday Dels 35% off + free shipping shop now 

Free tray for a limited time only get a free storage tray with a purchase of $35+ select free gift in cart
Black Friday Dels 35% off + free shipping shop now 

Free tray for a limited time only get a free storage tray with a purchase of $35+ select free gift in cart

30x more concentrated
than liquid haircare

Take our 2 minute quiz - get recommendations tailored to your hair type, concerns, and goals
Take our 2 minute quiz - get recommendations tailored to your hair type, concerns, and goals
55,000+ five star reviews
55,000+ five star reviews
Bundle + Save - Up to 15% off when you create your custom routine. Shop now
Bundle + Save - Up to 15% off when you create your custom routine. Shop now
41+ million plastic bottles saved - every plastic-free Ethique bar reflects our commitment to ethical sourcing and sustainable practices
41+ million plastic bottles saved - every plastic-free Ethique bar reflects our commitment to ethical sourcing and sustainable practices

Better than liquid haircare

For every hair type, texture, and need
30x more active ingredients
1 shampoo + conditioner set = 8 liquid bottles
Clinically proven
Money back guarantee
As seen in... The New York Times, Good Housekeeping, Allure, Marie Claire, and POPSUGAR.
As seen in... The New York Times, Allure, Marie Claire, Good Housekeeping, and POPSUGAR.