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The future of hair is solid and seriously effective. Shop now. Proven in several third party clinical trials and 55,000+ 5-star reviews.
The future of hair is solid and seriously effective. Shop now. Proven in several third party clinical trials and 55,000+ 5-star reviews.

30x more concentrated
than liquid haircare

SCALP HEALTH Shampoo Bar SCALP HEALTH Shampoo Bar
SCALP HEALTH Shampoo Bar
$17.00
Rated 4.7 out of 5
Based on 1285 reviews
CLARIFYING Shampoo Bar CLARIFYING Shampoo Bar
CLARIFYING Shampoo Bar
$17.00
Rated 4.7 out of 5
Based on 1019 reviews
EVERYDAY SHINE Shampoo Bar EVERYDAY SHINE Shampoo Bar
EVERYDAY SHINE Shampoo Bar
$17.00
Rated 4.7 out of 5
Based on 939 reviews
CURL-DEFINING Conditioner Bar CURL-DEFINING Conditioner Bar
CURL-DEFINING Conditioner Bar
$17.00
Rated 4.7 out of 5
Based on 816 reviews
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Take our 2-minute quiz. Get recommendations tailored to your hair type, concerns, and goals. Take the quiz.
Take our 2-minute quiz. Get recommendations tailored to your hair type, concerns, and goals. Take the quiz.
55,000+ five-star reviews
55,000+ five-star reviews

Natural deodorants that actually work

EUCALYPTUS + CEDARWOOD Natural Deodorant EUCALYPTUS + CEDARWOOD Natural Deodorant
EUCALYPTUS + CEDARWOOD Natural Deodorant
$14.00
SWEET ROSE Natural Deodorant SWEET ROSE Natural Deodorant
SWEET ROSE Natural Deodorant
$14.00
FRESH COTTON Natural Deodorant FRESH COTTON Natural Deodorant
FRESH COTTON Natural Deodorant
$14.00
TROPICAL MANGO Natural Deodorant TROPICAL MANGO Natural Deodorant
TROPICAL MANGO Natural Deodorant
$14.00
VANILLA + LAVENDER Natural Deodorant VANILLA + LAVENDER Natural Deodorant
VANILLA + LAVENDER Natural Deodorant
$14.00
FRAGRANCE-FREE Natural Deodorant FRAGRANCE-FREE Natural Deodorant
FRAGRANCE-FREE Natural Deodorant
$14.00
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Bundle and save. Up to 15% off when you create your custom routine. Shop now.
Bundle and save. Up to 15% off when you create your custom routine. Shop now.
41+ million plastic bottles saved. Every plastic-free Ethique bar reflects our commitment to ethical sourcing and sustainable practices. Shop now.
41+ million plastic bottles saved. Every plastic-free Ethique bar reflects our commitment to ethical sourcing and sustainable practices. Shop now.

Better than liquid haircare

For every hair type, texture and need
30x more active ingredients
1 haircare duo equals 8 liquid bottles
Clinically proven
Money back guarantee
As seen in The New York Times, Allure, Marie Claire, Good Housekeeping, Popsugar, Refinery29
As seen in The New York Times, Allure, Marie Claire, Good Housekeeping, Popsugar, Refinery29