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The future of hair is solid and seriously effective* *Proven in several third party clinical trials and 55,000+ 5 star reviews
The future of hair is solid and seriously effective* *Proven in several third party clinical trials and 55,000+ 5 star reviews

30x more concentrated
than liquid haircare

Scalp Health Solid Shampoo for dry flaky scalps Before - flaking, right, irritated. After one week - hydrated, balanced, calmed.
SCALP HEALTH Shampoo Bar
$17.00
Rated 4.7 out of 5
Based on 1285 reviews
Clarifying Solid Shampoo for oily hair and roots Before - oily, build-up, weighed down. After one use - balanced, refreshed, lightweight.
CLARIFYING Shampoo Bar
$17.00
Rated 4.7 out of 5
Based on 1019 reviews
Everyday Shine Solid Shampoo for all hair types Before - lackluster, dull, tired. After one use - shiny, vibrant, healthy.
EVERYDAY SHINE Shampoo Bar
$17.00
Rated 4.7 out of 5
Based on 939 reviews
Curl Defining Solid Conditioner for curly and coily hair Before - frizz, undefined, dehydrated. After one use - defined, moisturised, bouncy.
CURL-DEFINING Conditioner Bar
$17.00
Rated 4.7 out of 5
Based on 816 reviews
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Take our 2 minute quiz - get recommendations tailored to your hair type, concerns, and goals
55,000+ five star reviews
55,000+ five star reviews

Natural deodorants that actually work

Eucalyptus and Cedarwood Natural Deodorant for lasting freshness Scent: crips eucalyptus balanced with warm cedarwood
EUCALYPTUS + CEDARWOOD Natural Deodorant
$14.00
Sweet Rose Natural Deodorant for lasting freshness Scent: fresh-cut roses with soft jasmine
SWEET ROSE Natural Deodorant
$14.00
Fresh Cotton Natural Deodorant for lasting freshness Scent: clean, crips scent of sun-dried linen
FRESH COTTON Natural Deodorant
$14.00
Tropical Mango Natural Deodorant for lasting freshness Scent: sweet, tropical notes of ripe mango
TROPICAL MANGO Natural Deodorant
$14.00
Vanilla and Lavender Natural Deodorant for lasting freshness Scent: soothing vanilla with calming lavender notes
VANILLA + LAVENDER Natural Deodorant
$14.00
Fragrance-Free Natural Deodorant for lasting freshness Scent: fragrance-free
FRAGRANCE-FREE Natural Deodorant
$14.00
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Bundle + Save - Up to 15% off when you create your custom routine. Shop now
Bundle + Save - Up to 15% off when you create your custom routine. Shop now
41+ million plastic bottles saved - every plastic-free Ethique bar reflects our commitment to ethical sourcing and sustainable practices
41+ million plastic bottles saved - every plastic-free Ethique bar reflects our commitment to ethical sourcing and sustainable practices

Better than liquid haircare

For every hair type, texture, and need
30x more active ingredients
1 shampoo + conditioner set = 8 liquid bottles
Clinically proven
Money back guarantee
As seen in... the new york times, allure, marie claire, good housekeeping, popsugar, refinery 29
As seen in... the new york times, allure, marie claire, good housekeeping, popsugar, refinery 29