Gentle Shampoo Concentrate
Gentle Shampoo Concentrate
Gentle Shampoo Concentrate
Gentle Shampoo Concentrate
Gentle Shampoo Concentrate

Gentle Shampoo Concentrate

Rated 3.7 out of 5
Based on 26 reviews
Sale price$11.00 USD

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Cruelty-free & vegan
Plastic-free-packaging
Home-compostable & recyclable packaging
Biodegradable formula
Climate Positive Brand

Hate plastic bottles but love a liquid shampoo? Meet Ethique concentrates – your new best friend! This box makes 350ml of liquid shampoo to ensure you look like you just stepped out of a salon – all without the plastic waste. With no added fragrances, this unscented shampoo gently cleanses touchy scalps with the utmost care. Made with babassu oil and betaine (from sugar beets!) to nourish and smooth, and pH balanced to leave your hair soft and shiny.

Learn more about our revolutionary Concentrates range here. Or browse our entire line of shampoo products.

  • For touchy scalps
  • Soap-free, unscented formula
  • With babassu oil to soften
  • With betaine to smooth
  • Safe for colour-treated hair
  • Makes 350ml of liquid shampoo

Same amazing concentrate - now inside a home-compostable bag! You may notice that our concentrated powders now have slightly different packaging: a little bag which sits inside our home-compostable box. A complexity of using a home-compostable box is that they can be very fragile, and we want to ensure that these concentrates arrive to you safe, secure, and ready to mix! Of course, the little bags inside are compostable, biodegradable, and made from a renewable plant source. Depending on your region, the packaging you receive may vary as we transition to include the clever little bags. If you have any questions, drop us a line.

Net weight: 50g (1.76oz)

The Ethique Guarantee: Trying new products might feel intimidating, so we’re here to boost your confidence! Try out a mini size first, or email our Miracle Workers for a custom recommendation. If you buy a product and it’s just not working out, return it to us for a full refund with our 100% satisfaction guarantee*!

Scientifically-proven, natural ingredients

What's in our Gentle Shampoo Concentrate

Reviews

Rated 3.7 out of 5
Based on 26 reviews
average rating 3.7 out of 5
Based on 26 reviews
  • 5 Stars
    10 Reviews
  • 4 Stars
    6 Reviews
  • 3 Stars
    4 Reviews
  • 2 Stars
    3 Reviews
  • 1 Star
    3 Reviews
62% of reviewers would recommend this product to a friend
Customer photos and videos
26 Reviews
Reviewed by Wong, from Hong Kong
Verified Buyer
I don't recommend this product
Age Range
35 - 44
My hair texture
Thick
My hair shape
Straight
My oil production
Moderate
Rated 2 out of 5
Review posted

Hard to lather

I really want to love this, but I can't. It really hard to lather. I tried to follow the suggestions that not use too much shampoo, it still doesn't work. I have to wash my hair three times or more. I tried the old formula that is easier to lather. I like the old formula. Please keep the old formula!

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Reviewed by Charlotte, from United Kingdom
Verified Reviewer
Age Range
35 - 44
My hair texture
Thick
My hair shape
Wavy
Rated 3 out of 5
Review posted

I want to love this..

I keep buying this version of the conditioner concentrate while the nourishing one is out of stock (has been for a while now, I’ve bought this three times). Each time the powder is completely solid in a block. The first time I thought I might have got a bad batch, but all three have been the same now. It’s really hard to break up, so I do it in a blender and whizz with boiling water in there. It’s still lumpy and gritty and clogs up the pump in my bottle. However, it does work. Not as effective on my dry hair as the nourishing one, but a good second best (the orange one isn’t for me). I’ve started mixing with a bit of olive oil too, which seems to work better with my dry hair.

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Reviewed by Ruth A M., from United States
Verified Buyer
Age Range
65+
My hair texture
Fine
My hair shape
Wavy
My oil production
Dry
Rated 3 out of 5
Review posted

It's early yet

I was able to get it mixed with water easily enough, and luckily it fit into the container I had ready for it. I love that it's unscented and lathers up well. I don't love that my scalp still itches.

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Reviewed by Charlotte, from United Kingdom
Verified Reviewer
I recommend this product
Age Range
35 - 44
My hair texture
Medium
My hair shape
Wavy
My oil production
Moderate
Rated 4 out of 5
Review posted

Good alternative

I bought this as an alternative to the nourishing concentrate conditioner as that was out of stock. It seems nice and works well with my hair similar to the nourishing conditioner. It does seem slightly gritty though. The block came in a solid lump and needed breaking up which is different to the other concentrates. So although most of the lumps dissolved, it does feel gritty and gets clogged in the pump. Maybe just a bad batch, because usually the concentrates are good. It leaves my hair nice and soft regardless. Would buy again if the nourishing conditioner is out of stock again.

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Reviewed by Laura, from United States
Verified Buyer
I don't recommend this product
Age Range
35 - 44
My hair texture
Medium
My hair shape
Wavy
My curl type
3A
My oil production
Moderate
Rated 1 out of 5
Review posted

Please reconsider this reformulation

Dear Ethique, it was the instructions that needed to change, not the formula. I use Heali Kiwi but had to get the concentrate for my husband. Initially I got this reformulated gentle shampoo concentrate, which is a powder… except when it is hardened and caked on in the box. This has happened three out of four times I’ve purchased it. I then tried the old formula… what a difference. The solid blocks are so much easier to handle. For both formulas I had to mix them in a pan on the stove, but the old formula melts easier and doesn’t result in clumps that are almost impossible to dissolve like with the new formula. The old formula’s texture is also better, more uniform and creamy. I am stocking on the old formula but when it runs out, I might need to find an alternative. I don’t want replacement product, I want a consistent product every time I purchase it.

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Ethique

Hi Laura,

Thank you so much for sharing your feedback with us and for flagging this with us!

You are right in that, this isn't what it is supposed to look like. This is caused by our concentrates getting exposed to humidity/moisture, so we have been working hard to come up with a way to stop this from happening.

We are currently rolling out our concentrates with a little bag that sits inside our home-compostable box. The complexity of using a home-compostable box is that they can be very fragile, and we want to ensure that these concentrates arrive to you safe, secure, and ready to mix! Of course, the little bags inside are compostable, biodegradable, and made from a renewable plant source.

In saying all of this, we are still rolling this out, so it's not available in every region yet.

We do still have a few of our older formulations of our Gentle Shampoo Concentrates in stock, and as a part of our product guarantee, I'd love to send 2 out to you so you are stocked up! If you're interested in this, can you please flick us an email at hello@ethique.com alongside your delivery details? Alternatively, I can refund this one, if purchased via our website 😊

~ Georgia