As a home gardener who does as much as I can in organically, I was intrigued to find a product that uses the same material I use in my garden to organically control pests in a way that I could love, in of all places, my bathroom. I washed the tray a few weeks after having it in my shower in use, and knowing I had gone longer than the recommended cleaning time, hoped I had not messed it up. The minuscule amount of shampoo bar that was on the tray came off easily and the tray dried almost immediately thanks to what it's made out of.
On my journey to becoming an Ethique fan, in the beginning I tried a few sample size bars and let them sit on my shower ledge, where they did not fare so well (my fault). I can say the storage tray does make a big difference in promoting the longevity of the bars, providing a surface that allows them to dry quickly.
I am a big supporter of a company that reduces plastic, and this storage tray is an ingenious product that shows Ethique stands behind their mission.