Change of product
I have been using the curl defining bar for 2 years. They have recently changed the formula and shape. Very impressed with the ergonomics of the shape, however very disappointed that it does not fit in the previous bar holders. They were an environmental investment that are now rendered useless, disappointing from a company who prides itself on minimising packaging waste. I also find the shampoo does not lather like the previous product.
Ethique
Thanks so much for your review, Lilly—and for your long-term support of the Curl-Defining Shampoo Bar. We’re really glad you like the new shape ergonomically, but we’re sorry to hear it’s created a mismatch with the previous bar holders. We completely understand how frustrating that is—especially when you’ve invested in storage to reduce waste. We’re currently working on updated travel and in-shower containers to better suit the new bar shapes, and we’ve shared your feedback with the team.
As for the lather, the Curl-Defining bar is sulfate-free and has always been a low-lather formula, designed to cleanse gently while supporting curly and textured hair. The new version includes a small upgrade—FiberHance™, a bond multiplier to help strengthen and protect hair—but otherwise remains close to the original formulation.
Thanks again for taking the time to share your thoughts. Feedback like yours is incredibly valuable as we continue to improve and evolve. 💚