Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Kia ora Alisa,

Thank you for taking the time to share your feedback on our Tone it Down range, although I'm sorry to hear that you didn't find this one to tone your hair!

May I ask what colour your hair and how you were using this one?

I ask as sometimes, it can take a few tweaks in how you use the bar to get the best results for your hair. I've copied below how we recommend using our Shampoo and Conditioner Bars, in case it's helpful (apologies if I'm just reiterating what you already know):

Similarly, only a few swipes of our conditioner bars are needed (4-5) - hair won't feel slippery on application the way it will with liquid conditioners, but the silky magic happens when the conditioner is rinsed out.

If you have thick hair, to make applying product on easier, I'd recommend sectioning hair into two or four, and rubbing the bar on each section to make sure there is enough product distributed - in saying this a little goes a long way, so make sure you aren't using too much! 😊

If these tips don't help, please reach out to us at hello@ethique.com and we can talk through our product guarantee!

~ Georgia