Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Name: Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™
Brand: Ethique
SKU: TID110
Price: 18.0 USD
Availability: InStock
Rating: 4.4 (637 reviews)

$18.00

Eliminate brassy tones and deliver ultimate shine to blonde, white, and grey hair.

Sizes:

Full (3.88oz) 80 uses

Mini (0.53oz) 10 uses

Quantity: Limited to 5

Wave bye-bye to brass and hello to bright, bouncy tresses with this purple shampoo for blonde and silver hair. Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use.

Long-lasting and easy to use: Each pH balanced Ethique shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo. Safe for color-treated hair, too!

81% of users* found their hair looked shinier and healthier after using Tone It Down. *based on 12 consumers surveyed.

pH balanced

Net weight: 110g (3.88oz)

The Ethique Guarantee: Don't like your Ethique product? Return it to us for a full refund - anytime! Although we back our bars 100%, we know that trying out solid products can be new and tricky! We recommend you take our hair quiz or try out a mini first so you can find your perfect match!

Ready for an easy-to-use shampoo bar? Wet your hair and the bar. Massage the bar into your roots throughout your scalp. Put the bar down and lather shampoo into hair.
Rinse (and repeat, if needed) and follow with conditioner.

Keep your bar as dry as possible - it’ll last longer, stay tidy, and be easier to use. Check out our storage options!

Sodium cocoyl isethionate, stearic acid, sodium cocoyl glycinate, mica, Theobroma cacao (cocoa) seed butter, Orbignya oleifera (babassu) seed oil, behentrimonium methosulfate, betaine, brassica alcohol, sodium isethionate, lactic acid, glycerin, guar hydroxypropyltrimonium chloride, parfum¹, benzyl alcohol, sodium chloride, aqua (water), dehydroacetic acid, Jasminum officinale (jasmine) oil, Beta vulgaris (beet) root powder, linalool², CI 77891, CI 77491, CI 77007. ¹Natural fragrance ²Component of essential oils & fragrance

Potential allergens: Fragrance, Essential Oil, Coconut, Linalool

Scientifically-proven, natural ingredients

What's in our Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

Babassu seed oil

Nourishes and protects

Beetroot powder

Restore natural shine and colour

Babassu seed oil

Nourishes and protects

Beetroot powder

Restore natural shine and colour

Reviews

Rated 4.4 out of 5

Based on 637 reviews

Write a Review

average rating 4.4 out of 5

Based on 637 reviews

5 Stars

429 Reviews
4 Stars

103 Reviews
3 Stars

54 Reviews
2 Stars

23 Reviews
1 Star

28 Reviews

86% of reviewers would recommend this product to a friend

Customer photos and videos

Open user-uploaded photo and review in a modal

Reviewed by Lynette M., from Australia

Verified Buyer

Reviewing

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

I recommend this product

Age Range

65+

My hair texture

Fine

My hair shape

Straight

My oil production

Moderate

Rated 5 out of 5

Review posted

Purple Shampoo

Love this product and always getting compliments on the colour of my hair.

Loading...

Was this helpful?

Reviewed by Karen W., from New Zealand

Verified Buyer

Reviewing

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

I recommend this product

Age Range

65+

My hair texture

Medium

My hair shape

Straight

My oil production

Moderate

Rated 5 out of 5

Review posted

Purple Shampoo for Brassy Blonde and Grey hair: Tone It Down

Lovely shampoo, I have grey hair and the shampoo compliments the grey, giving it a shine and brightens up my hair, giving it a natural, but light colour to take away the dullness of grey hair. Plus anything that is not in a bottle or plastic is my priority.

Loading...

Was this helpful?

Reviewed by Kim R., from Australia

Verified Buyer

Reviewing

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

I recommend this product

Age Range

55 - 64

My hair texture

Fine

My hair shape

Straight

Rated 5 out of 5

Review posted

Love love love

Love this bar on my grey locks. Gives a beautiful hue to my hair, always get compliments on the colour.

Shame you are leaving Australia 🇦🇺, I’ll have to find a new bar.

Loading...

Was this helpful?

Reviewed by Cheryl, from Australia

Verified Buyer

Reviewing

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

I recommend this product

My hair texture

Thick

My hair shape

Straight

Rated 5 out of 5

Review posted

Best purple shampoo

This is the best purple shampoo I have ever used. It is great for sensitive skin.

Loading...

Was this helpful?

Reviewed by Mary G., from New Zealand

Verified Buyer

Reviewing

Purple Shampoo Bar for Brassy Blonde and Gray Hair: Tone It Down™

I recommend this product

Age Range

35 - 44

Rated 5 out of 5

Review posted

Great shampoo

Perfect for my hair, cleans well and gear for the tone.

Loading...

Was this helpful?