Better Haircare, Bigger Impact

The Problem

The beauty industry has a serious plastic problem, from packaging to microplastics in formulas. We're leading the charge to solve it—creating innovative, plastic- and microplastic-free products that prove effective beauty doesn't have to come at the expense of our planet and our health.

The Solution

We don't sugar-coat environmental challenges, but we focus on solutions—innovative, accessible, and delightfully effective. We prove sustainable choices can surpass traditional beauty products. Through performance-driven formulations that really work and clever packaging, we make eco-conscious living not just possible, but irresistibly appealing.

Together We've Made An Impact

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Plastic bottles saved

Our CleanHub Partnership

Together with CleanHub, we're tackling ocean plastic at the source! For every product you buy, we remove the equivalent of one plastic bottle from coastal communities—creating meaningful jobs while keeping our oceans cleaner. Your purchases make this possible!

Smaller Footprint

We formulate all our products without plastic or microplastics.

Did you know our solid bars have saved nearly 6 million gallons of water? That's 9 Olympic pools! By skipping water as the main ingredient, our concentrated formulas need less water to make and none to ship. Clever, right?

All our packaging breaks down completely in home compost within 12 months.

We source our clean ingredients through verified sustainable supply chains.

Our entire range is certified vegan and has never been tested on animals.

Bigger Impact

2% of every sale goes directly to environmental and social charities each year. Our ongoing commitment to change.

We're one of the highest-scoring B Corps globally, setting new standards for social and environmental impact.

Thanks to your support, we've alleviated/avoided over 6.5k tonnes of CO2e emissions—like taking 1,400 cars off the road for a year! 

Also, our solid bars simply need less energy to make, giving them a much smaller carbon footprint than liquid products.